Similarly ranked sites
139
mandrillapp.com
140
fast.com
141
zdnet.com
142
lifehacker.com
143
engadget.com
zdnet.com Website Analysis for February 2026
ZDNET news and advice keep professionals prepared to embrace innovation and ready to build a better future.
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#11,2551,967
Country Rank
#4,3991,119
Keep track of your competitors
See their traffic and performance metrics
Total Visits
6.3M
Bounce Rate
63.77%
Pages per Visit
1.70
Avg Visit Duration
00:01:01
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
zdnet.com Traffic & Engagement Analysis
zdnet.com's web traffic has decreased by 26.08% compared to last month. See all traffic & engagement stats for zdnet.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
26.08%
Bounce Rate
63.77%
Pages per Visit
1.70
Avg Visit Duration
00:01:01
Total Visits Last 3 Months
Compare zdnet.com to:
6.3Mzdnet.com
zdnet.com Web Traffic by Country
Which countries sent the most traffic to zdnet.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to zdnet.com - click below to discover all countries
Top Countries
United States
52.52%16.13%
Japan
13.37%25.49%
Canada
3.79%8.86%
United Kingdom
2.9%25.55%
Australia
2.53%10.7%
Others
24.88%
zdnet.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zdnet.com's audience is 66.85% male and 33.15% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female33.15%
- Male66.85%
zdnet.com Competitors & Similar Sites
Reveal zdnet.com top alternatives and find potential or emerging competitors. cnet.com is the website with the highest similarity score to zdnet.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
zdnet.com Top Traffic Sources
The top traffic source to zdnet.com is Organic Search traffic, driving 50.83% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
50.83%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to zdnet.com
The top referral sites sending desktop traffic to zdnet.com.
Category Distribution
Computers Electronics and Technology - Other
31.33%News & Media Publishers
10.71%Programming and Developer Software
10.37%AI Chatbots and Tools
9.73%Finance - Other
4.6%Other
33.26%Top Referrals
Links from zdnet.com to Other Websites by Traffic Share
zdnet.com is sending desktop traffic to 258 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
38.65%Programming and Developer Software
16.03%Search Engines
9.15%AI Chatbots and Tools
6.72%Computers Electronics and Technology - Other
4.91%Other
24.55%
Social Media Traffic to zdnet.com
zdnet.com gets most of its social media traffic from Reddit, followed by Facebook and X-twitter (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
7
Social Network Distribution