发掘 amazon.de的亚马逊Bücher类别市场领导者

See the full list of Market Leaders In Amazon Bücher in amazon.de for 12月1日, and read the full analysis below

最后更新时间：十二月 1, 2025

Bücher类别的顶级品牌

查看哪些品牌在amazon.de上的Bücher类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Dec 2025 对比 Dec 2024

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
PREPMYFUTURE	1.44%	1.34pp	393K	800.38%	18.20%	22.99%	€29.50	17.44%
J.K. Rowling	1.86%	0.88pp	41.7K	774.06%	17.48%	19.31%	€19.07	7.31%
Mona Kasten	0.52%	0.41pp	261.2K	185.25%	17.65%	0.49%	€28.65	17.26%
Generisch	0.33%	0.31pp	390.5K	224.87%	5.58%	22.89%	€27.15	8.38%
Doerthe Eisterlehner	0.30%	0.30pp	99.7K	756.49%	4.17%	5.78%	€4.50	13.69%
PREPMYFUTURE	1.44%	1.34pp	393K	800.38%	18.20%	22.99%	€29.50	17.44%
J.K. Rowling	1.86%	0.88pp	41.7K	774.06%	17.48%	19.31%	€19.07	7.31%
Mona Kasten	0.52%	0.41pp	261.2K	185.25%	17.65%	0.49%	€28.65	17.26%
Generisch	0.33%	0.31pp	390.5K	224.87%	5.58%	22.89%	€27.15	8.38%
Doerthe Eisterlehner	0.30%	0.30pp	99.7K	756.49%	4.17%	5.78%	€4.50	13.69%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Bücher类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

PREPMYFUTURE

J.K. Rowling

Mona Kasten

Generisch

Doerthe Eisterlehner

Bücher类别中的畅销子类别

浏览Bücher类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Dec 2025 对比 Dec 2024

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	87	1.35%	4.63%	7.12%	90	9.93%
	78	6.00%	2.74%	0.49%	55	8.57%
Abenteuer	< 50	0.35%	7.71%	2.39%	58	16.46%
Heranwachsen & Soziales Umfeld	94	7.09%	9.32%	5.06%	97	16.43%
Bücher mit Kapiteleinteilung & Lesebücher	92	15.43%	1.70%	8.75%	57	14.85%
Tiere	62	18.31%	11.94%	3.44%	76	12.03%
Klassiker	解锁完整列表 >	9.95%	8.90%	1.26%	77	8.93%
	95	0.10%	4.65%	6.38%	79	10.00%
Beschäftigungsbücher	83	1.97%	2.24%	4.89%	97	9.90%
Spielebücher	92	5.52%	2.12%	1.15%	100	8.84%
Hobbys & Handwerk	57	5.83%	0.34%	11.01%	< 50	11.84%
Interaktive Abenteuer	解锁完整列表 >	1.18%	9.89%	5.72%	< 50	5.30%
	< 50	3.07%	8.02%	8.99%	94	7.99%
Sprachen lernen	96	1.87%	9.52%	0.84%	94	14.53%
Lesen & Schreiben	70	11.24%	6.80%	9.62%	< 50	2.53%
Atlanten & Lexika	< 50	2.77%	1.52%	0.00%	< 50	13.43%
Mathematik	88	7.68%	9.27%	12.32%	< 50	9.18%
Berufe	解锁完整列表 >	13.48%	8.12%	7.04%	97	2.73%
	92	0.82%	6.16%	5.76%	100	9.99%
Freundschaft & Schule	< 50	7.87%	2.96%	3.97%	60	7.87%
Gesundheit & Krankheit	79	5.33%	13.49%	2.15%	83	10.52%
Familie	97	5.17%	0.59%	9.83%	84	10.65%
Schwierige Themen	解锁完整列表 >	2.89%	7.50%	4.09%	57	4.59%
	100	13.61%	17.67%	7.09%	96	6.71%
Alphabet	56	9.92%	9.80%	15.36%	< 50	1.50%
Wörter	83	4.86%	8.95%	8.09%	< 50	8.92%
Jahreszeiten	66	9.32%	9.91%	18.88%	87	6.37%
Reime, Verse & Wortspiel	89	0.91%	16.44%	0.31%	51	9.31%
Zahlen	解锁完整列表 >	17.77%	16.60%	9.64%	99	3.63%
	97	1.32%	9.97%	8.97%	< 50	5.68%
	68	9.38%	4.10%	18.02%	< 50	4.02%
Historische Romane	99	8.03%	9.50%	3.48%	97	13.54%
Horror	95	19.14%	13.75%	11.75%	100	9.53%
Familienromane	100	13.96%	5.43%	9.94%	81	5.38%
Coming-of-Age-Romane	58	11.16%	6.84%	9.61%	< 50	2.46%
Wohlfühlen	解锁完整列表 >	7.56%	8.84%	4.94%	93	16.94%
Gegenwartsliteratur	74	4.03%	8.87%	2.90%	92	7.47%
Literatur	100	18.62%	0.73%	9.50%	85	11.72%
	< 50	5.96%	8.80%	1.55%	83	9.40%
Europäische Literatur	< 50	5.89%	9.40%	7.35%	85	9.38%
US-amerikanische Literatur	92	3.26%	9.57%	6.95%	57	9.55%
Asiatische Literatur	87	4.39%	9.48%	0.64%	< 50	9.49%
Russisch & sowjetisch	97	0.89%	16.46%	0.29%	95	9.29%
Afrikanische Literatur	解锁完整列表 >	10.19%	19.86%	2.57%	89	19.77%
	< 50	9.98%	8.76%	1.66%	82	8.79%
Zeitgenössische Frauenliteratur	85	7.55%	8.85%	5.33%	< 50	16.93%
Mutter-Kind-Beziehung	< 50	2.55%	14.39%	1.79%	76	14.48%
Freundschaft	78	8.36%	6.66%	6.42%	< 50	10.00%
Singlefrauen	解锁完整列表 >	7.29%	7.86%	3.91%	94	9.84%
	83	4.01%	8.96%	6.87%	81	4.07%
	51	0.13%	9.83%	5.60%	82	6.63%
Beschwerden & Krankheiten	< 50	9.78%	6.33%	9.53%	< 50	9.09%
Frauen	56	15.60%	5.34%	10.30%	53	12.31%
Naturmedizin & alternative Heilmethoden	72	2.85%	8.42%	3.87%	< 50	5.68%
Kinder & Jugendliche	95	10.00%	7.91%	8.65%	96	7.96%
Fitness	解锁完整列表 >	4.46%	8.38%	14.55%	99	3.85%
	89	4.24%	4.01%	0.63%	91	8.97%
Ich & die Anderen	< 50	10.20%	0.42%	18.96%	< 50	18.94%
Probleme & Krankheiten	< 50	7.87%	6.62%	9.42%	< 50	8.94%
Therapien & Behandlungen	52	14.59%	1.20%	19.97%	55	17.93%
Persönlichkeit	解锁完整列表 >	6.86%	1.24%	0.39%	59	19.89%
	68	20.00%	2.71%	14.57%	< 50	16.65%
Lebenshilfe	72	8.12%	19.13%	0.55%	94	1.00%
Wellness & Beauty	72	9.96%	15.12%	8.56%	99	5.39%
Motivation & Erfolg	54	6.34%	8.08%	8.51%	51	7.78%
Meditation	< 50	10.00%	0.15%	9.56%	65	9.85%
Benehmen & Manieren	解锁完整列表 >	17.19%	4.45%	11.83%	70	13.86%
	57	5.90%	16.68%	1.26%	54	2.69%
Diäten & spezielle Ernährungspläne	100	15.15%	5.58%	9.87%	90	11.87%
Allgemeines & Grundwissen	解锁完整列表 >	8.58%	19.64%	13.80%	84	0.64%
	97	7.96%	1.96%	5.53%	98	10.00%
Schule & Lernen	87	2.68%	12.95%	3.75%	85	4.98%
Eltern-Kind-Beziehung	< 50	17.80%	6.90%	13.32%	< 50	11.29%
Erziehung	98	3.94%	11.31%	8.80%	98	6.88%
Babys	54	9.28%	9.66%	19.90%	59	0.40%
Mutterschaft	解锁完整列表 >	6.97%	0.21%	4.15%	50	9.89%
	< 50	8.64%	5.56%	7.88%	86	3.71%
	54	3.73%	14.19%	2.96%	58	4.25%
Basteln	100	3.86%	9.36%	6.76%	100	5.75%
Handarbeiten	76	7.26%	9.71%	1.61%	52	0.94%
Antiquitäten & Sammlerkataloge	59	9.97%	9.21%	11.96%	81	1.11%
Malen & Zeichnen	92	7.74%	18.72%	12.90%	94	1.29%
Dekoration	解锁完整列表 >	10.27%	18.85%	9.91%	60	4.95%
	91	16.79%	0.48%	17.76%	93	19.86%
Denksport & Gedächtnisspiele	72	1.72%	9.95%	2.28%	70	0.82%
Rollenspiele	100	4.95%	3.57%	13.24%	100	15.30%
Sudoku	< 50	7.12%	2.45%	15.91%	< 50	4.90%
Kartenspiele	100	2.47%	6.46%	7.32%	100	8.12%
Brett- & Würfelspiele	解锁完整列表 >	9.27%	9.63%	9.98%	100	4.95%
	53	5.71%	8.93%	1.17%	90	8.96%
Malbücher für Erwachsene	解锁完整列表 >	9.73%	6.70%	6.52%	83	19.28%
	< 50	8.80%	3.66%	10.00%	< 50	9.89%
Hunde	< 50	19.55%	2.41%	15.01%	51	17.09%
Katzen	< 50	0.09%	9.79%	5.62%	< 50	6.65%
Pferde	解锁完整列表 >	2.62%	12.85%	7.33%	100	5.46%
	99	7.85%	1.43%	16.44%	98	18.53%
Kräuter in Haus & Garten	84	7.27%	1.87%	15.81%	81	17.90%
Gartenbau & -gestaltung	74	9.96%	9.73%	14.78%	< 50	1.04%
Blumen & Zierpflanzen	解锁完整列表 >	13.04%	18.26%	6.84%	91	6.44%
	88	0.35%	7.05%	4.01%	86	8.94%
	< 50	17.31%	4.37%	11.95%	< 50	13.99%
Sprachkurse nach Sprachen	99	7.93%	10.00%	9.45%	99	2.11%
Wörterbücher nach Sprachen	76	5.47%	16.20%	10.47%	79	3.00%
Sprachunterricht Allgemein	解锁完整列表 >	9.25%	5.91%	7.57%	87	8.33%
	96	0.49%	10.29%	4.94%	95	6.41%
Länder & Regionen	71	13.59%	6.37%	8.39%	74	10.35%
Gesellschaft & Individuum	65	9.99%	7.52%	8.94%	68	8.31%
Philosophie	70	2.50%	5.26%	10.43%	67	12.45%
Konzepte & Ideologien	100	9.83%	0.13%	4.89%	100	19.33%
Für Kinder	解锁完整列表 >	2.16%	4.95%	7.88%	92	7.93%
	100	6.52%	2.43%	1.89%	100	17.07%
Geschichte, Gesellschaft & Individuum	99	16.81%	11.95%	17.74%	99	6.29%
Hobbies & Freizeit	87	16.14%	12.59%	7.57%	85	5.69%
Enzyklopädien	96	18.52%	3.65%	13.12%	97	15.17%
Populäres & Kurioses	98	2.73%	5.11%	10.70%	98	12.72%
Lexika nach Verlagen	解锁完整列表 >	4.64%	15.25%	2.25%	99	3.61%
	99	3.91%	1.64%	0.78%	99	9.04%
Nach Berufszweigen	< 50	9.84%	6.93%	9.09%	90	0.31%
Nach Schulfächern	解锁完整列表 >	10.00%	2.08%	9.75%	72	10.01%
	100	0.88%	15.00%	5.38%	100	3.58%
Deutsch	99	11.71%	19.64%	6.19%	97	5.76%
Mathematik	60	9.37%	10.00%	19.28%	54	4.76%
Sozialkunde	解锁完整列表 >	9.92%	9.80%	15.35%	< 50	1.49%
	87	1.35%	4.63%	7.12%	90	9.93%
	78	6.00%	2.74%	0.49%	55	8.57%
Abenteuer	< 50	0.35%	7.71%	2.39%	58	16.46%
Heranwachsen & Soziales Umfeld	94	7.09%	9.32%	5.06%	97	16.43%
Bücher mit Kapiteleinteilung & Lesebücher	92	15.43%	1.70%	8.75%	57	14.85%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Bücher类别的热门产品

发掘Bücher类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Dec 2025 对比 Dec 2024

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Adventskalender in der Dose. Weißt du eigentlich wie lieb ich dich hab? Crème	...> Freizeit, Haus & Garten	Ars Edition GmbH	364.7K	446.39%	7.36%	4.94%	100	1.33%
Das Advents-Duell für Paare: 24 Tage - 24 Duelle - Lustiger 1 gegen 1 Adventskalender für Eltern oder Paare zu Weihnachten	...> Bücher	Christopher Hacker	291K	=	9.10%	13.13%	< 50	18.35%
Glühwein & Gelassenheit bitte! 24 humorvolle Anti-Stress-Momente: Der Adventskalender für Frauen um den Alltagswahnsinn mit Herz & Humor zu überstehen. Geschenk für Freundin Mama oder Kollegin	...> Frauen	Nora Hellberg	241.2K	=	9.27%	9.38%	71	14.12%
200% TCF (200% Tests)	...> Französisch	PREPMYFUTURE	217K	458.91%	9.68%	13.97%	74	0.95%
1000%	...> Selbstbewusstsein & -vertrauen	Dee Shaffer	198.8K	=	0.81%	9.95%	98	14.92%
Adventskalender in der Dose. Weißt du eigentlich wie lieb ich dich hab? Crème	...> Freizeit, Haus & Garten	Ars Edition GmbH	364.7K	446.39%	7.36%	4.94%	100	1.33%
Das Advents-Duell für Paare: 24 Tage - 24 Duelle - Lustiger 1 gegen 1 Adventskalender für Eltern oder Paare zu Weihnachten	...> Bücher	Christopher Hacker	291K	=	9.10%	13.13%	< 50	18.35%
Glühwein & Gelassenheit bitte! 24 humorvolle Anti-Stress-Momente: Der Adventskalender für Frauen um den Alltagswahnsinn mit Herz & Humor zu überstehen. Geschenk für Freundin Mama oder Kollegin	...> Frauen	Nora Hellberg	241.2K	=	9.27%	9.38%	71	14.12%
200% TCF (200% Tests)	...> Französisch	PREPMYFUTURE	217K	458.91%	9.68%	13.97%	74	0.95%
1000%	...> Selbstbewusstsein & -vertrauen	Dee Shaffer	198.8K	=	0.81%	9.95%	98	14.92%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Bücher类别概括性分析

2025-12-01T00:00:00期间，amazon.de上的Bücher类别产生了 €146.3M 的总收入。

此类别中的领先品牌是 PREPMYFUTURE、J.K. Rowling 和 Mona Kasten，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Adventskalender in der Dose. Weißt du eigentlich wie lieb ich dich hab? Crème，也是该类别中的畅销产品。