发掘 amazon.de的亚马逊Games类别市场领导者

See the full list of Market Leaders In Amazon Games in amazon.de for 2月1日, and read the full analysis below

最后更新时间：二月 1, 2026

Games类别的顶级品牌

查看哪些品牌在amazon.de上的Games类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Feb 2026 对比 Feb 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
Logitech	10.39%	1.83pp	2.5M	29.88%	4.39%	35.40%	€102.92	15.02%
Razer	5.75%	1.81pp	2.5M	15.60%	3.63%	23.68%	€100.47	4.47%
GameSir	0.80%	0.65pp	616.6K	20.04%	2.95%	31.86%	€45.57	9.70%
JBL	0.82%	0.62pp	115.7K	2.60%	4.08%	28.43%	€42.01	10.73%
EasySMX	0.80%	0.54pp	576.8K	18.58%	2.83%	31.94%	€66.10	9.44%
Logitech	10.39%	1.83pp	2.5M	29.88%	4.39%	35.40%	€102.92	15.02%
Razer	5.75%	1.81pp	2.5M	15.60%	3.63%	23.68%	€100.47	4.47%
GameSir	0.80%	0.65pp	616.6K	20.04%	2.95%	31.86%	€45.57	9.70%
JBL	0.82%	0.62pp	115.7K	2.60%	4.08%	28.43%	€42.01	10.73%
EasySMX	0.80%	0.54pp	576.8K	18.58%	2.83%	31.94%	€66.10	9.44%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Games类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

Logitech

Razer

GameSir

JBL

EasySMX

Games类别中的畅销子类别

浏览Games类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Feb 2026 对比 Feb 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	68	3.38%	18.96%	0.42%	< 50	1.13%
	59	9.72%	2.52%	9.97%	56	9.99%
Gaming-Mäuse	96	6.21%	9.18%	1.61%	75	3.31%
Gaming-Tastaturen	98	9.27%	7.60%	9.89%	85	9.17%
Controller	92	9.64%	6.55%	6.63%	83	6.59%
Gaming-Headsets	100	19.25%	15.34%	10.22%	94	9.77%
Gaming Mauspads	解锁完整列表 >	9.51%	4.78%	8.05%	74	8.73%
	95	9.99%	0.04%	16.80%	97	0.11%
Spielinterne Währung	< 50	16.32%	6.91%	6.41%	82	6.99%
Add-ons & Erweiterungen	解锁完整列表 >	13.38%	5.74%	9.89%	< 50	4.38%
Spiele	86	7.57%	3.00%	14.75%	65	10.19%
	91	5.72%	1.27%	8.94%	72	9.15%
Zubehör	< 50	8.54%	7.97%	9.24%	76	0.28%
Headsets	解锁完整列表 >	16.92%	3.71%	9.98%	89	3.66%
	91	0.38%	18.15%	0.98%	99	7.72%
Spiele	< 50	2.41%	18.96%	3.30%	93	5.15%
	95	3.86%	8.45%	8.64%	96	8.42%
Controller	99	6.39%	0.38%	16.35%	90	0.44%
Taschen & Aufbewahrung	83	1.16%	6.83%	14.92%	< 50	6.74%
Skins, Schutzhüllen & Faceplates	63	13.82%	5.50%	9.93%	< 50	4.76%
Joystick-Kappen	95	10.00%	8.33%	2.79%	64	8.36%
Griffe	解锁完整列表 >	9.36%	4.18%	17.92%	78	5.85%
Konsolen	82	5.50%	9.23%	7.65%	< 50	9.21%
Herunterladbare Inhalte	84	8.48%	7.15%	11.19%	92	3.97%
Interaktive Gaming-Figuren	解锁完整列表 >	11.66%	4.91%	7.40%	< 50	18.69%
	85	4.35%	9.32%	7.50%	< 50	3.01%
	54	2.14%	19.36%	16.32%	91	5.49%
Controller	97	12.51%	3.54%	8.02%	68	3.62%
Gaming-Headsets	81	1.92%	15.17%	1.24%	55	10.52%
Kabel & Adapter	66	7.03%	10.75%	10.81%	< 50	1.45%
Akkus & Ladegeräte	93	6.89%	8.57%	8.52%	82	8.54%
Zubehörsets	解锁完整列表 >	1.01%	9.51%	12.06%	57	9.43%
Spiele	78	15.34%	4.65%	9.99%	100	6.11%
Konsolen	解锁完整列表 >	9.98%	1.48%	14.82%	< 50	1.55%
	75	12.72%	6.08%	9.83%	< 50	3.80%
	98	15.55%	4.53%	10.00%	93	4.48%
PlayStation 3	81	9.85%	9.90%	7.56%	56	18.52%
PlayStation 2	72	7.05%	0.35%	4.26%	< 50	9.91%
PlayStation Portable	< 50	9.58%	5.25%	8.69%	< 50	1.78%
PlayStation	100	3.51%	5.04%	0.25%	100	8.64%
PlayStation Vita	解锁完整列表 >	6.80%	8.85%	12.96%	90	11.94%
	90	8.27%	7.73%	13.94%	53	3.58%
Wii U	< 50	8.91%	17.41%	4.62%	70	4.12%
Nintendo 3DS & 2DS	76	3.07%	0.76%	0.58%	100	2.37%
Wii	87	14.21%	19.61%	5.58%	< 50	9.97%
Game Boy-Systeme	94	9.99%	7.37%	9.39%	97	1.48%
GameCube	解锁完整列表 >	4.86%	15.50%	9.80%	< 50	7.85%
	< 50	4.76%	2.76%	9.89%	86	2.70%
Xbox 360	< 50	2.36%	8.81%	4.90%	57	16.35%
Xbox	解锁完整列表 >	1.03%	6.21%	2.86%	100	10.67%
	78	1.21%	3.14%	5.48%	82	9.97%
Zubehör	解锁完整列表 >	3.21%	0.76%	3.79%	63	9.68%
	< 50	7.18%	10.42%	14.62%	79	1.69%
Sega Dreamcast	< 50	15.02%	4.44%	16.07%	< 50	14.00%
Sega Genesis	解锁完整列表 >	6.12%	0.30%	16.10%	93	8.29%
	84	7.61%	8.32%	8.76%	100	0.47%
	97	7.37%	1.94%	14.17%	67	2.00%
PSN Store Guthaben	解锁完整列表 >	16.00%	4.27%	10.00%	75	4.22%
Xbox Live	解锁完整列表 >	5.16%	2.46%	9.85%	58	2.40%
	68	3.38%	18.96%	0.42%	< 50	1.13%
	59	9.72%	2.52%	9.97%	56	9.99%
Gaming-Mäuse	96	6.21%	9.18%	1.61%	75	3.31%
Gaming-Tastaturen	98	9.27%	7.60%	9.89%	85	9.17%
Controller	92	9.64%	6.55%	6.63%	83	6.59%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Games类别的热门产品

发掘Games类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Feb 2026 对比 Feb 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
Playstation®5 Digital Edition – 825 GB	...> Konsolen	Playstation	218.4K	=	9.08%	0.20%	98	7.64%
Logitech G213 Prodigy Gaming-Tastatur RGB-Beleuchtung Programmierbare G-Tasten Multi-Media Bedienelemente Integrierte Handballenauflage Spritzwassergeschützt Deutsches QWERTZ-Layout - Schwarz	...> Gaming-Tastaturen	Logitech	135.7K	15.26%	9.37%	4.54%	97	3.48%
Playstation 5 Pro 2 TB	...> Konsolen	Playstation	132.6K	=	13.71%	9.31%	100	5.81%
Super Mario Galaxy + Super Mario Galaxy 2	...> Spiele	Nintendo	128.5K	=	2.59%	7.68%	99	9.45%
Pokémon-Legenden: Z-A – Nintendo Switch 2 Edition	...> Games	Nintendo	124.5K	=	9.91%	9.71%	59	8.31%
Playstation®5 Digital Edition – 825 GB	...> Konsolen	Playstation	218.4K	=	9.08%	0.20%	98	7.64%
Logitech G213 Prodigy Gaming-Tastatur RGB-Beleuchtung Programmierbare G-Tasten Multi-Media Bedienelemente Integrierte Handballenauflage Spritzwassergeschützt Deutsches QWERTZ-Layout - Schwarz	...> Gaming-Tastaturen	Logitech	135.7K	15.26%	9.37%	4.54%	97	3.48%
Playstation 5 Pro 2 TB	...> Konsolen	Playstation	132.6K	=	13.71%	9.31%	100	5.81%
Super Mario Galaxy + Super Mario Galaxy 2	...> Spiele	Nintendo	128.5K	=	2.59%	7.68%	99	9.45%
Pokémon-Legenden: Z-A – Nintendo Switch 2 Edition	...> Games	Nintendo	124.5K	=	9.91%	9.71%	59	8.31%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.de上的Games类别概括性分析

2026-02-01T00:00:00期间，amazon.de上的Games类别产生了 €109.8M 的总收入。

此类别中的领先品牌是 Logitech、Razer 和 GameSir，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 Playstation®5 Digital Edition – 825 GB，也是该类别中的畅销产品。