发掘 amazon.co.uk的亚马逊Beauty类别市场领导者

See the full list of Market Leaders In Amazon Beauty in amazon.co.uk for 4月1日, and read the full analysis below

最后更新时间：四月 1, 2026

Beauty类别的顶级品牌

查看哪些品牌在amazon.co.uk上的Beauty类别取得了领先地位。分析顶级品牌的数据，包括收入、产品浏览量和转化率，清晰展示品牌在类别中的竞争力。

热门品牌

Apr 2026 对比 Apr 2025

品牌	收入分成	更改	产品浏览	更改	CVR	更改	ASP	更改
medicube	1.45%	1.23pp	1.8M	574.64%	8.75%	423.83%	£23.15	66.24%
The Ordinary	1.01%	0.93pp	1.6M	552.26%	2.13%	218.93%	£15.82	13.80%
La Roche-Posay	0.99%	0.59pp	1.8M	50.19%	2.30%	161.29%	£21.70	60.18%
OLAPLEX	0.58%	0.39pp	1.1M	385.17%	2.11%	400.32%	£15.75	13.65%
Generic	0.70%	0.35pp	642.8K	242.60%	1.28%	227.33%	£16.47	47.36%
medicube	1.45%	1.23pp	1.8M	574.64%	8.75%	423.83%	£23.15	66.24%
The Ordinary	1.01%	0.93pp	1.6M	552.26%	2.13%	218.93%	£15.82	13.80%
La Roche-Posay	0.99%	0.59pp	1.8M	50.19%	2.30%	161.29%	£21.70	60.18%
OLAPLEX	0.58%	0.39pp	1.1M	385.17%	2.11%	400.32%	£15.75	13.65%
Generic	0.70%	0.35pp	642.8K	242.60%	1.28%	227.33%	£16.47	47.36%
谁是您所在类别的佼佼者？按收入、浏览量和转化率查看热门品牌。免费试用

渠道明细和表现

了解Beauty类别中的顶流品牌从何处获得流量。本节细分了主要流量来源，揭示了哪些渠道为表现优异的品牌带来了更高的曝光度和销售额。

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站内搜索组织

OSS 付费

引用

社交

了解顶级品牌如何在亚马逊上吸引流量并提高销售额。

查看完整的渠道明细

medicube

The Ordinary

La Roche-Posay

OLAPLEX

Generic

Beauty类别中的畅销子类别

浏览Beauty类别中的子类别明细。本节提供有关不同子类别表现的洞见，帮助确定哪些细分市场正在增长、哪些细分市场更具竞争力、哪里的消费者兴趣点正在发生变化。

绩效

Apr 2026 对比 Apr 2025

导出 Excel

品类	销售数量	更改	营收	更改	产品浏览	更改
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
Astringents & Toners	59	1.93%	2.09%	10.02%	< 50	1.02%
Exfoliators	解锁完整列表 >	6.93%	8.15%	3.22%	90	9.74%
	< 50	12.21%	7.12%	7.34%	93	1.13%
Moisturisers	96	6.57%	11.83%	9.18%	100	8.88%
Scrubs	81	1.93%	15.27%	1.92%	57	9.45%
Talcum Powders	98	7.99%	9.51%	15.84%	99	9.15%
Muds	< 50	17.60%	9.09%	9.67%	63	9.53%
Firmers & Shapers	解锁完整列表 >	4.20%	0.13%	12.65%	94	2.90%
	93	15.80%	2.97%	11.99%	52	9.41%
Sunscreens	51	6.06%	1.51%	14.75%	77	4.22%
Self-Tanners	52	4.74%	1.27%	8.71%	78	0.43%
After Sun	87	8.74%	6.72%	10.00%	< 50	7.25%
Tan Enhancers & Accelerators	解锁完整列表 >	8.01%	5.51%	3.18%	< 50	6.79%
	66	7.56%	4.98%	9.85%	88	4.23%
Balms	56	4.23%	1.90%	8.27%	79	16.78%
Scrubs	94	7.25%	0.03%	3.14%	100	9.51%
Lip Plumpers	解锁完整列表 >	6.20%	10.26%	4.50%	55	10.35%
	80	2.64%	1.63%	0.11%	95	13.58%
Hand & Nail Creams	98	2.32%	3.91%	7.62%	99	9.82%
Foot Creams	87	2.70%	7.39%	4.26%	83	9.78%
Moisturising Gloves	66	7.17%	2.35%	13.78%	71	14.62%
Scrubs	84	1.99%	2.21%	4.87%	62	9.89%
Foot Soaks	解锁完整列表 >	3.58%	2.76%	7.30%	90	8.09%
	96	9.05%	9.14%	5.53%	93	9.98%
	82	9.60%	3.98%	11.09%	< 50	9.61%
Shampoos	72	2.90%	9.28%	6.22%	< 50	2.46%
Conditioners	99	0.73%	5.37%	6.77%	90	9.98%
Deep Conditioners & Treatments	< 50	6.25%	0.95%	11.82%	< 50	12.65%
Dry Shampoos	70	1.39%	2.92%	5.34%	89	9.95%
Shampoo & Conditioner Sets	解锁完整列表 >	0.63%	5.15%	6.71%	89	7.09%
	93	10.00%	8.61%	13.57%	100	12.73%
Hair Sprays	64	9.82%	7.61%	16.42%	59	15.56%
Putty, Clay & Wax	98	2.20%	17.33%	4.62%	91	6.42%
Gels	78	11.09%	16.61%	9.92%	54	7.18%
Creams & Lotions	< 50	5.29%	2.36%	9.83%	63	2.30%
Root Lifting Powders	解锁完整列表 >	16.15%	4.18%	10.00%	100	4.13%
	100	4.66%	13.43%	6.66%	81	4.33%
Hairbrushes	85	3.14%	7.66%	3.86%	98	9.70%
Combs	93	1.19%	6.41%	5.50%	77	5.94%
Hair Dryers & Accessories	< 50	5.67%	0.99%	2.41%	< 50	10.16%
Irons	81	17.95%	0.23%	9.37%	< 50	12.37%
Rollers	解锁完整列表 >	3.16%	3.31%	6.69%	91	7.47%
	99	7.46%	17.95%	8.79%	72	8.32%
Permanent Colour	93	1.48%	6.60%	5.27%	90	5.73%
Semi-Permanent Colour	96	6.03%	1.32%	2.68%	82	9.76%
Hair Mascaras	< 50	2.92%	3.62%	6.36%	< 50	7.14%
Hair Bleach	87	7.79%	8.98%	12.62%	89	2.72%
Colouring Tools & Accessories	解锁完整列表 >	3.54%	0.86%	0.69%	< 50	12.52%
	< 50	3.40%	7.81%	3.60%	58	9.63%
Ponytail Holders	< 50	9.45%	7.86%	7.75%	60	4.04%
Headbands	77	6.15%	14.40%	2.77%	81	2.20%
Clips & Barrettes	< 50	6.60%	9.47%	0.45%	71	8.16%
Claws	90	11.46%	6.24%	6.07%	71	4.47%
Hair Pins	解锁完整列表 >	8.77%	6.67%	5.17%	100	5.66%
	67	9.72%	6.06%	9.32%	98	1.06%
	< 50	8.76%	9.85%	18.22%	68	6.96%
Shower Gels	88	7.20%	9.04%	2.11%	66	11.50%
Hand Wash	53	3.91%	9.62%	1.23%	55	9.63%
Solid Soap Bars	100	9.42%	7.00%	6.36%	84	18.95%
Shower Oils	解锁完整列表 >	17.10%	8.63%	9.74%	98	4.04%
	< 50	15.48%	3.42%	19.34%	< 50	6.45%
Antiperspirant Deodorant	88	8.25%	6.81%	6.14%	< 50	6.85%
Deodorant	< 50	15.48%	1.66%	8.76%	89	14.80%
Antiperspirants	解锁完整列表 >	18.36%	0.53%	3.47%	100	11.98%
	88	9.85%	9.45%	10.31%	68	2.30%
Bath Salts	< 50	0.39%	4.02%	7.22%	69	1.24%
Bubble Bath	99	2.29%	6.94%	4.20%	97	6.56%
Bath Bombs	87	1.82%	2.18%	9.89%	< 50	0.93%
Shower Steamers	63	16.09%	1.19%	8.93%	< 50	1.26%
Bath Oils	解锁完整列表 >	5.49%	2.22%	2.39%	< 50	0.60%
	81	14.18%	17.10%	7.34%	85	6.97%
Loofahs, Sponges & Poufs	98	8.52%	7.03%	14.70%	92	6.95%
Shower Caps	< 50	0.14%	4.52%	5.73%	76	5.17%
Body Brushes	95	7.33%	12.44%	0.30%	100	8.76%
Exfoliating Mitts & Gloves	解锁完整列表 >	2.99%	0.86%	7.74%	97	2.45%
Sets	解锁完整列表 >	10.00%	8.72%	13.22%	100	12.38%
	53	2.74%	8.69%	1.22%	78	10.28%
	86	1.38%	5.92%	4.86%	< 50	6.01%
Eyebrow Colours	< 50	3.73%	8.53%	3.13%	92	7.33%
Mascaras	97	6.23%	11.25%	1.19%	86	8.39%
Eyeliners	99	0.46%	3.32%	8.26%	97	0.36%
Eyeshadows	69	1.64%	5.03%	5.66%	< 50	2.63%
Eyelash Treatments	解锁完整列表 >	9.53%	4.46%	5.00%	90	6.25%
	80	5.26%	7.76%	0.81%	56	7.72%
Concealers & Correctors	51	6.70%	8.73%	1.32%	77	10.41%
Foundations	92	11.67%	17.00%	3.35%	94	9.73%
Make-up Finishers	< 50	9.62%	8.20%	8.61%	< 50	3.47%
Blushes	99	7.89%	9.43%	3.25%	98	13.19%
Primers	解锁完整列表 >	18.68%	13.10%	8.89%	91	1.28%
	92	8.83%	9.85%	4.97%	< 50	16.03%
Lipsticks	79	8.98%	14.19%	1.06%	53	9.22%
Lip Glosses	97	6.35%	11.38%	1.09%	99	8.43%
Lip Liners	< 50	9.49%	10.00%	6.45%	85	18.91%
Lip Stains & Tints	解锁完整列表 >	11.80%	17.13%	3.46%	100	9.75%
	85	7.94%	9.45%	9.41%	98	13.32%
Temporary Tattoos	99	6.87%	2.06%	3.29%	100	8.88%
Body Paint	100	8.11%	5.65%	3.40%	94	6.67%
Body Glitter	82	1.95%	9.62%	0.76%	78	1.44%
Henna	63	2.13%	7.03%	5.88%	85	5.23%
Bronzers	解锁完整列表 >	6.77%	9.66%	4.86%	94	16.07%
Make-up Palettes	解锁完整列表 >	9.66%	18.20%	5.07%	92	4.59%
	64	1.13%	5.64%	5.04%	86	5.85%
	97	4.84%	1.97%	8.66%	83	8.90%
Polish Remover	97	6.55%	8.63%	1.09%	100	10.11%
False Nails & Accessories	78	0.71%	3.11%	8.56%	52	0.12%
Polish	93	0.93%	3.28%	6.45%	< 50	4.34%
Gel Polish	< 50	6.54%	0.61%	2.63%	< 50	9.36%
Tools	解锁完整列表 >	6.70%	1.91%	3.17%	76	9.06%
	94	1.10%	8.61%	1.60%	79	2.29%
Nail Files & Buffers	86	9.90%	9.08%	0.72%	< 50	9.11%
Nail Clippers	86	2.90%	13.83%	0.78%	98	9.14%
Cuticle Tools	100	1.68%	10.33%	11.24%	59	10.24%
Manicure & Pedicure Sets	92	8.61%	17.08%	4.44%	100	3.93%
Nail Scissors	解锁完整列表 >	1.23%	5.75%	4.97%	85	5.91%
	95	1.00%	3.01%	1.71%	80	15.62%
Cuticle Care	< 50	0.84%	5.00%	6.83%	< 50	7.21%
Repair	82	5.00%	8.72%	1.83%	86	9.09%
Strengthener	79	7.77%	9.36%	3.04%	54	12.88%
Growth Formula	91	8.49%	3.51%	4.36%	99	7.26%
Ridge Filler	解锁完整列表 >	11.20%	6.00%	5.93%	53	4.71%
	55	5.51%	8.97%	1.18%	61	8.85%
Chairs & Stools	解锁完整列表 >	7.48%	0.16%	9.39%	87	8.59%
	75	5.58%	1.08%	14.21%	93	3.90%
	98	3.12%	1.07%	11.41%	86	2.04%
Moisturisers	< 50	1.72%	5.16%	4.78%	< 50	19.31%
Cleansers	100	4.32%	0.03%	12.78%	93	2.98%
Treatments	100	9.54%	6.88%	6.42%	86	6.96%
跟踪类别月环比趋势查看基于销售额、收入和浏览量的类别增长情况。开始免费试用

Beauty类别的热门产品

发掘Beauty类别中浏览量更高的产品。本节重点介绍在产品浏览量、收入和销售数量方面表现优异的产品，展示当前能够吸引消费者并带来销售额的产品。

TOP 产品

Apr 2026 对比 Apr 2025

导出 Excel

过滤条件：

产品	品类	品牌	产品浏览	更改	营收	更改	销售数量	更改
COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml	...> Astringents & Toners	COSRX	377.9K	687.00%	10.00%	1.68%	84	9.50%
BIODANCE Bio-Collagen Real Deep Mask Hydrogel Mask Pore Minimizing Elasticity Improvement Korean Skincare \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	265.9K	525.78%	1.03%	0.30%	97	2.04%
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 Units)	...> Pads	medicube	258.5K	596.10%	5.83%	6.19%	< 50	7.87%
NIP + FAB Glycolic Fix Night Pads Extreme XXL – 5% Glycolic Acid Exfoliating Facial Pads with Salicylic Acid (BHA) & Lactic Acid for Resurfacing Pore Clearing & Glowing Skin 100 Pads	...> Pads	Nip+Fab	206.1K	=	2.21%	1.23%	73	9.51%
CeraVe Hydrating Cleanser Face & Body With 3 essential ceramides & hyaluronic acid Fragrance & soap free For normal to dry skin 236 ml/8 oz	...> Creams & Milks	CeraVe	199.5K	11.42%	9.93%	11.43%	100	9.83%
COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml	...> Astringents & Toners	COSRX	377.9K	687.00%	10.00%	1.68%	84	9.50%
BIODANCE Bio-Collagen Real Deep Mask Hydrogel Mask Pore Minimizing Elasticity Improvement Korean Skincare \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	265.9K	525.78%	1.03%	0.30%	97	2.04%
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 Units)	...> Pads	medicube	258.5K	596.10%	5.83%	6.19%	< 50	7.87%
NIP + FAB Glycolic Fix Night Pads Extreme XXL – 5% Glycolic Acid Exfoliating Facial Pads with Salicylic Acid (BHA) & Lactic Acid for Resurfacing Pore Clearing & Glowing Skin 100 Pads	...> Pads	Nip+Fab	206.1K	=	2.21%	1.23%	73	9.51%
CeraVe Hydrating Cleanser Face & Body With 3 essential ceramides & hyaluronic acid Fragrance & soap free For normal to dry skin 236 ml/8 oz	...> Creams & Milks	CeraVe	199.5K	11.42%	9.93%	11.43%	100	9.83%
畅销产品及其原因探索亚马逊上产品浏览量、销售额和收入表现更佳的产品。一目了然地发现趋势、类别优胜者和新兴畅销产品。开始免费试用

amazon.co.uk上的Beauty类别概括性分析

2026-04-01T00:00:00期间，amazon.co.uk上的Beauty类别产生了 £258.9M 的总收入。

此类别中的领先品牌是 medicube、The Ordinary 和 La Roche-Posay，它们在收入和消费者参与度方面脱颖而出。

表现更优的产品是 COSRX 6 Peptide Collagen Serum Face Toner with Niacinamide & Hyaluronic Acid Hydrating & Firming Korean Essence Anti-Wrinkle & Pore-Tightening Serum For Plump & Even Skin Tone Korean Skincare 150ml，也是该类别中的畅销产品。