seo improvements seo, for those who are new to this specific acronym, it means search engine optimization, and yes it works the way you think it works, in which search engines such as google, bing, and yahoo, sort through all the information that is available on the internet to search for the most relevant result for the query or request of information that was requested by the user of the search engine they are using. basically what was described above is serp, which means search engine results page, and this is where the searcher is given a list of results to choose from based on the keywords and titles used in their query. many people already know this because of how frequently they spend their time on the internet whether they are in school, college, at the office, at home or anywhere they are using a computer, tablet, or smartphone, but what might they don’t know is how vastly seo is improving serp and its features. an example of a new feature an average entrepreneur that has an online business can do to direct more traffic to their website is to use software like rank tracker which allows the business owner to track their rankings and check the features relevant to their keywords that are directing traffic away from their website. this is the type of tool that is nearly invaluable to business owners and the likes for what it does and how much it helps that business owner haul the online traffic flowing through every second of every day. another feature that will be of help to any entrepreneur is structured data which allows the website owner to enhance your search listings. one of the ways you can “enhance” your search listing is by using rich snippets, which will catch the viewers’ eye as opposed to a regular snippet with regular content. an example of a rich snippet would be a recipe for any dish, cocktail, dessert etc. and the snippet would include content such as the ratings from viewers who tried the recipe, a date of when it was created and by who it was