Starting in the late 2000s, smartphones and tablets took off, and for a lot of people, they constituted a full replacement for a computer. By the time the iPad and Microsoft Surface took off, every pointy-haired-boss wanted to bring a tablet into their meetings, and do as much work as possible on that tablet. Well, nearly every PHB. Lutz worked for a company where management was absolutely convinced that tablets, smartphones, and frankly, anything smaller than the cheapest Dell laptop with the chunkiest plastic case was nothing more than a toy. It was part of the entire management culture, led by the CEO, Barry. When one of Lutz's co-workers was careless enough to mention in passing an article they'd read on mobile-first development, Barry scowled and said "We are a professional software company that develops professional business software."