Ida Lorenz

Ida is a Content Writer & Marketing Manager at XPLN, specializing in Digital Shelf Analytics, ecommerce, and digital transformation. With 18 years of experience in B2B marketing, she transforms complex data and technical concepts into clear, actionable content that helps businesses navigate the evolving digital commerce landscape. She holds a Diploma in Media Studies with a focus on Media Informatics from the University of Paderborn, Germany, and is also a certified Graphic Design Assistant. Her published articles combine data-driven insights with compelling storytelling to help companies understand how the digital world is changing and what it means for their business. Outside of work, she enjoys reading, hiking, spending time with her family, and discovering great coffee.