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Maayan Zohar Basteker Senior SEO Specialist at Similarweb

Maayan Zohar Basteker

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She started her digital marketing career doing PPC and Media planning, but found out SEO is her true passion. Maayan loves complex research projects, creating SEO strategies and performing technical audits for websites. Before coming to Similarweb Maayan worked at the leading digital marketing agency in Israel, doing SEO for big brands & international sites.

Why Your Brand Isn't Showing Up in AI Answers (And How to Fix It)
Marketing
Marketing Intelligence

Why Your Brand Isn’t Showing Up in AI Answers (And How to Fix It)

Generative Engine Optimization SEO
by Maayan Zohar Basteker 13 Min.
Feb 19, 2026
How to Adapt Your SEO Strategy to Increase Your AI Visibility
Marketing
Marketing Intelligence

How to Adapt Your SEO Strategy to Increase Your AI Visibility

Generative Engine Optimization SEO
by Maayan Zohar Basteker 11 Min.
Feb 8, 2026
LLMs Comparison: How Different LLMs Contribute to Category Visibility
Marketing
Marketing Intelligence

LLMs Comparison: How Different LLMs Contribute to Category Visibility

Generative Engine Optimization SEO
by Maayan Zohar Basteker 6 Min.
Jan 29, 2026
Most Searched Things on Google in December 2025
Marketing
Marketing Intelligence

Most Searched Things on Google in December 2025

SEO
by Maayan Zohar Basteker 12 Min.
Jan 13, 2026
The Top GEO Templates by Similarweb for Winning Visibility in AI Search
Marketing
Marketing Intelligence

The Top GEO Templates by Similarweb for Winning Visibility in AI Search

Generative Engine Optimization SEO
by Maayan Zohar Basteker 10 Min.
Jan 4, 2026
How to Analyze Competitors’ AI Brand Visibility
Marketing
Marketing Intelligence

How to Analyze Competitors’ AI Brand Visibility

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 25, 2025
AI Prompt Analysis: How to Do It in 3 Steps
Marketing
Marketing Intelligence

AI Prompt Analysis: How to Do It in 3 Steps

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 16, 2025
AI Sentiment Analysis: A Step-by-Step Guide for Brands
Marketing
Marketing Intelligence

AI Sentiment Analysis: A Step-by-Step Guide for Brands

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Dec 9, 2025
Getting Traffic From AI: The 6 Best Ways to Do It [+Free Template]
Marketing
Marketing Intelligence

Getting Traffic From AI: The 6 Best Ways to Do It [+Free Template]

Generative Engine Optimization SEO
by Maayan Zohar Basteker 9 Min.
Nov 27, 2025
How to Track Brand Mentions in AI Search
Marketing
Marketing Intelligence

How to Track Brand Mentions in AI Search

Generative Engine Optimization SEO
by Maayan Zohar Basteker 10 Min.
Nov 11, 2025
SEO vs GEO: 4 Key Differences and Building an Integrated Strategy
Marketing
Marketing Intelligence

SEO vs GEO: 4 Key Differences and Building an Integrated Strategy

Generative Engine Optimization SEO
by Maayan Zohar Basteker 9 Min.
Oct 30, 2025
Why You Need SEO AI Agents and Step-by-Step Adoption Guide
Marketing
Marketing Intelligence

Why You Need SEO AI Agents and Step-by-Step Adoption Guide

Generative Engine Optimization SEO
by Maayan Zohar Basteker 8 Min.
Oct 21, 2025

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