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Search Engine Optimization

Read about the latest SEO & Organic trends, and learn how to use the best SEO tools on the market to achieve growth from Similarweb’s SEO experts’ hands-on experience.

Search Engine Optimization

Editor's Picks

Competitive AI Analysis: Reveal Your Competitor’s AI Traffic Sources

Prompt Intent: Analyzing How Gen-AI Engines Define User Intent

Top AI Tools by Web and App Usage (August 2025 Data)

Most Searched Things on Google in 2026

Black Hat GEO: Tactics, Risks, and Why It Never Wins

Topical Authority in LLMs: How Strongly a Model Associates Your Brand With a Category

AEO vs. GEO: What’s the Difference (and Which One Matters Most in 2026)?

The Strategic Questions Behind AI Search and Our Approach

Why Your Brand Isn’t Showing Up in AI Answers (And How to Fix It)

Negative GEO: How Competitors Can Harm Your Reputation on AI

5 Ways To Use Bing Webmaster Tools AI Performance for GEO

GEO for Small Businesses: How Small Businesses Can Win the AI Search Game

Beyond the Blame Game: Why AI Visibility Demands Cross-Functional Ownership (Not a Turf War)

How to Adapt Your SEO Strategy to Increase Your AI Visibility

Introducing ABMV (AI Brand Mention Value): A Complete Framework for Measuring AI Visibility ROI

Track Gen-AI And Organic KPI's On The #1 SEO Platform