How Anything is Possible Uses Similarweb’s API to Scale Data-Driven Marketing Success
About Anything is Possible
Anything is Possible is an integrated, independent media, tech and creative agency. With full in-house capacity in strategy, data and measurement, Anything is Possible grows their clients through transformative marketing solutions and close, collaborative working relationships.
"With Similarweb’s API, we’ve transformed how we deliver insights to clients. By automating data collection and integrating it into our analytics, we provide unparalleled market intelligence at scale."
Ben Newman
Senior Insights & Effectiveness Manager
The Challenge
Delivering scalable, custom insights across multiple clients
Anything is Possible, an independent advertising agency, helps brands deliver detailed competitor benchmarking through data-driven insights. With a growing client base across multiple industries—from higher education to ecommerce clients and the culture sector — Anything is Possible needed a scalable, efficient way to pull competitive intelligence, benchmark digital performance, and provide clients with actionable insights in real time.
Many of Anything is Possible's clients lacked visibility into their competitors' online performance and audience behaviors. To overcome this challenge, Anything is Possible needed a solution that would allow them to automate data collection, integrate insights seamlessly into their internal analytics, and generate client-specific reports with minimal manual effort.
Many of Anything is Possible's clients lacked visibility into their competitors' online performance and audience behaviors. To overcome this challenge, Anything is Possible needed a solution that would allow them to automate data collection, integrate insights seamlessly into their internal analytics, and generate client-specific reports with minimal manual effort.
The Solution
Leveraging Similarweb's API to automate insights and scale reporting
To address these challenges, Anything is Possible integrated Similarweb's API into its internal reporting systems, allowing them seamless access to web traffic, audience insights, and marketing channel data. This API-driven approach allowed Anything is Possible to:
- Automate data collection — Pull real-time traffic and engagement data at scale for multiple clients to reduce reliance on manual data extraction.
- Create custom reports — Combine Similarweb Digital Data with first-party client data in Google Looker Studio to offer a complete view of digital performance and competitive benchmarks.
- Enhance competitive intelligence — Track competitors' digital strategies across industries to identify emerging trends and uncover growth opportunities.
- Scale Operations — Serve more clients with deeper insights, optimize their workflow, and increase operational efficiency.
The Success
Driving scalable growth and client success with API insights
By incorporating Similarweb's API into its analytics and reporting workflow, Anything is Possible has significantly improved its ability to deliver meaningful insights to clients at scale.
Key achievements include:
Key achievements include:
- Automated, real-time insights — Clients receive up-to-date, data-driven recommendations without manual report generation.
- Expanded service offerings — Anything is Possible now provides a broader range of competitive benchmarking tracking services.
- Increased operational efficiency — The API integration has streamlined Anything is Possible's processes, allowing them to scale their business and support more clients.
- Higher-impact client strategies — By delivering integrated, customized insights, Anything is Possible enables clients to make smarter digital marketing decisions that drive measurable results.
Looking ahead
Anything is Possible continues to explore ways to maximize the value of Similarweb's API by expanding its capabilities in automated market intelligence analytics.
As the demand for real-time, data-driven insights grows, Anything is Possible remains committed to using advanced technology to power smarter marketing decisions.