The #1 Competitor Analysis Tool
AI-powered competitive intelligence platform to track competitor performance and market shifts, so you can win your market.
Trusted by the Best and Brightest Digital Brands
Your single source of truth for competitor performance and market insights
Uncover new competitors
Spot new and fast-growing competitors before they take market share
Understand competitor growth
Uncover what’s working in your competitors’ strategy, and turn it into your growth
Know your market position
See how you truly stack up against competitors across markets and channels
The business impact of smarter competitive analysis
Traffic & Engagement
Track your competitive position
Benchmark traffic, engagement, and user journeys across your key competitors at a glance.
Marketing Channels
Understand why competitors win
Analyze SEO, Gen AI, paid search, social, referrals, direct traffic, and more channels to see where growth comes from and where you’re losing ground.
Gen AI Intelligence
Protect your brand in Gen AI
Track visibility and protect your brand in AI-generated experiences to outperform competitors in the new search era.
SEO
Find keyword growth opportunities
See which keywords drive competitor traffic and uncover low-hanging opportunities to win. Identify gaps, rising search terms, and content opportunities to grow organic traffic faster.
Advanced Benchmarking
Spot competitors’ growing business lines
Go deeper into competitor growth. Explore website architecture, top pages, folders, and business lines to understand content strategy and product focus.
Market Analysis
Define your market landscape
Create a tailored view of your market, including known and emerging competitors. Identify rising threats and fast-growing segments, and keep track of market shifts.
Audience Analysis
Know your competitors’ audiences
Understand audience overlap, affinities, and behavior across competing brands to uncover missed audiences and new targeting opportunities.
Competitive Trackers & Alerts
Never miss a competitor's move
Stay ahead with automatic alerts on competitor launches, press, ads, content updates, traffic shifts, and SEO moves.
Who uses our competitor analysis platform?
Marketing
Understand how competitors drive demand and win traffic.
Marketing
Benchmark channel performance- Reveal competitors’ best-performing traffic sources
- Identify content gaps
- Measure brand visibility
SEO & GEO
Optimize for search and Generative Engine Optimization (GEO) with a clear view of your competitive landscape.
SEO & GEO
- Analyze competitor keywords, rankings, and content strategy
- Understand how competitors surface in AI-generated answers
- Identify opportunities to improve GEO visibility and reduce brand risk
- Benchmark organic and AI-driven traffic share
Ecommerce
Win market share and understand competitor moves across retail.
Ecommerce
- Benchmark category and product-level performance
- Track pricing, promotions, and traffic shifts
- Understand customer journeys and conversion drivers
- Identify fast-growing competitors and emerging threats
PPC
Improve paid performance with competitive intelligence
PPC
- Monitor competitors’ paid search strategies
- Benchmark CPC, keyword coverage, and ad visibility
- Identify new keyword and campaign opportunities
- Track shifts in paid share and messaging
Research, Analytics & Strategy
Validate strategy with data-backed competitive insights.
Research, Analytics & Strategy
- Track competitors and rising players
- Benchmark visibility and growth
- Monitor channel and audience shifts
- Deliver insights across your organization
Product & Category Management
Align product and category strategy with competitive market demand.
Product & Category Management
- Track category growth and shifts
- Identify underserved audiences
- Benchmark engagement by product lines
- Validate decisions with real usage data
Trusted by industry leaders across sectors
Industry leaders already use Similarweb
Win market share and understand competitor moves across retail. Benchmark category and product performance, track pricing and promotions, and identify fast‑growing competitors.
Benchmark traffic, uncover rising keywords, and identify content gaps. Understand what audiences consume across search, social, and affiliate channels.
Understand how travelers search, compare, and book online. Benchmark demand, top‑converting channels, and competitor performance.
Help clients outperform competitors with real audience behavior and channel benchmarks. Spot keyword gaps, validate performance, and optimize search, social, and media strategies.
Understand how consumers research and choose financial products. Benchmark competitors, evaluate acquisition strategies, and spot demand shifts early.
See how shoppers browse, compare, and buy across channels. Track category shifts, brand performance, and emerging trends.
More Web Intelligence use cases and features
Market Intelligence
Gain a complete view of your digital market to uncover trends, competitors, and growth opportunities.
Benchmarking
Benchmark your performance to competitors, uncover gaps, and find opportunities to grow with data-driven clarity.
Market Research
Analyze industry trends, audience behavior, and demand shifts to guide smarter business and product decisions.
Marketing Strategy
Optimize your marketing mix, discover channel opportunities, and benchmark campaign performance against competitors.
Demand Analysis
Identify consumer demand trends, forecast product potential, and uncover niche opportunities before your competitors do.
AI Trend Analyzer
Spot real-time demand spikes, understand why trends surge, and turn shifting consumer behavior into growth.
SEO Tools
Boost your organic visibility with tools for keyword tracking, backlink analysis, and competitor SEO benchmarking.
Keyword Research
Find high-impact keywords, uncover competitors’ search strategies, and capture organic growth opportunities faster.
Rank Tracker
Monitor keyword rankings across search engines, competitors, and geographies to optimize SEO performance.
Backlink Analytics
Analyze backlinks driving traffic to you and your competitors to build stronger link-building strategies.
Site Audit
Identify technical SEO issues, track site performance, and improve visibility with actionable optimization insights.
Gen AI Tools
Track how AI tools shape digital behavior and uncover the brands winning in generative AI.
AI Chatbot Traffic
Measure traffic from AI chatbots like ChatGPT and Gemini to see where users start their journeys.
AI Brand Visibility
See how your brand appears in AI search results and measure visibility across chatbots and models.
Ad Intelligence
Analyze ad creatives, placements, and budgets across competitors to refine your digital advertising strategy.
Display Advertising
Track display campaigns, identify high-performing publishers, and reveal your competitors’ media buying tactics.
Paid Search Intelligence
Uncover paid keyword strategies, ad copy performance, and spend trends to optimize your PPC campaigns.
Related Resources
“Similarweb is a must-have tool for any business that wants to stay ahead of market trends, identify growth opportunities and gain a competitive edge”
Jon Oringer
Founder & Executive Chairman, Shutterstock
“We use Similarweb to understand why people are online, what they’re searching for, and where they’re going, because that drives so much of our business”
April Flores
Director, Consumer Insights, Penguin Random House
“Similarweb shows us what channels work best, and is crucial in underpinning our media channel mix. Similarweb gives us insight and greater understanding of what’s going on in the overall market so we can constantly adapt to the changing demands of the industry.”
Sam Fenton-Elstone
CEO and Co-founder, Anything is Possible
“Similarweb is a must have for the marketing department of every company that does business on the web. We know we can trust the data we get from Similarweb.”
Shiran Herzberg
Head of Media Partnerships, eToro
"We use Similarweb to better understand the categories our clients operate in, their share of those categories, and how it might have changed over time. That benchmarking can help to diagnose issues with brand health, to inform market sizing, and ultimately help us spot opportunities for clients."
Duncan Nichols
Director of Strategy and Planning, Croud
FAQs
Similarweb offers flexible plans based on your needs, and competitor intelligence is included in all Web Intelligence packages. You can explore all options and speak with our team through the pricing page.
Yes. Whether you're a startup, SMB, enterprise, agency, or ecommerce brand, Similarweb provides the depth and flexibility you need to understand your competition.
Our data comes from a diversified universe of digital signals powered by our multi-source Intelligence Engine. We combine a large global panel with direct measurement, contributory networks, partnerships, and AI-driven public data extraction. Machine learning models synthesize and calibrate these inputs to deliver accurate and consistent insights.
You can benchmark traffic, engagement, SEO, paid search, content structure, audience insights, market position, and more across any set of competitors.
Similarweb data is updated continuously through automated modeling and daily ingestion of new digital signals, ensuring a fresh and reliable view of your competitive landscape.
