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Sharpen your knowledge and uncover fresh opportunities with insights from Similarweb's reports.
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The 2025 Marketing Benchmark Report

The 2025 Marketing Benchmark Report

Get the essential benchmarks for smarter decisions, sharper strategies, and stronger digital performance in 2026 and beyond.

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Unlock Global Growth: Your Singles’ Day 2025 Insights Await

Unlock Global Growth: Your Singles’ Day 2025 Insights Await

Discover how the world’s biggest shopping event is impacting global sales strategies.

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Beyond the Tentpole: Are Sale Days Losing Their Touch?

Beyond the Tentpole: Are Sale Days Losing Their Touch?

The fastest growth isn’t happening on sale days, it’s happening between them.

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From Platforms to Pathways: Gen AI 2025 Stats

From Platforms to Pathways: Gen AI 2025 Stats

Discover how Generative AI is changing online user behavior and get the insights you need to stay ahead and win your market with Similarweb’s 2025 report.

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Sales Signal Playbook: Get visibility into trends that matter

Sales Signal Playbook: Get visibility into trends that matter

Discover how leading sales teams use digital signals to spot buyer intent, time outreach perfectly and drive pipeline across 5 industries.

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How the emergence of AI tools is reshaping UK finance

How the emergence of AI tools is reshaping UK finance

Explore how consumer expectations, new discovery habits, and Gen AI are rewriting the rules of customer acquisition across the financial sector.

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How Shifting Behavior Is Reshaping U.S. Travel

How Shifting Behavior Is Reshaping U.S. Travel

Discover how shifting demand, digital trends, and Gen AI are reshaping how, when, and where Americans travel.

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The App Advantage of Ecommerce Growth

The App Advantage of Ecommerce Growth

Apps: The Engine of Ecommerce Growth

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The State of Ecommerce 2025

The State of Ecommerce 2025

One clear report with category and regional benchmarks, competitor insights, app vs. web trends, and generative AI (Gen AI) referral data.

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Analyzing the Complete US Fashion Market

Analyzing the Complete US Fashion Market

Analyzing the Complete US Fashion Market in 2025

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EMEA Crypto Landscape 2025

EMEA Crypto Landscape 2025

Crypto engagement is rising fast in 2025.

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2025 UK Travel Landscape

2025 UK Travel Landscape

What's Really Happening to Travel in 2025?

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FAQs

  • Similarweb provides digital data and insights about online performance, spanning over 1B websites and 200M mobile apps.

    Some of the key business use cases offered by Similarweb are:

    Competitive Analysis: Understand the competitive landscape by analyzing competitors' website traffic and engagement, audience interests, and more.
    Market Research: Discover new growth opportunities in the marketplace, by understanding market trends, and identifying emerging players.
    Audience Insights: Monitor consumer interests and the customer journey, with insights into demographics, geographies, and other traits of a website's audience.
    Sales Enablement: Sales and revenue teams can identify prospects, qualify leads, and personalize pitches to secure more deals with data-backed insights.
    Investor Solutions: Vet potential investments by analyzing market share, digital performance, traffic, and user engagement.
    Business Benchmarking: Measure performance against competitors and industry standards to spot spaces for optimization.
    Keyword Research: Identify top organic and paid keywords for any website, product line, segment, and category to boost marketing ROI.

  • When comparing Similarweb to other digital intelligence platforms, the differences lie in data sources, features, price points, and product specialization.

    Here are some key highlights that make Similarweb the most reliable tool in the industry:

    Data Collection and Accuracy: Similarweb gathers data from a combination of direct measurements, crawlers, and a panel of web surfers. This blend of data sources can lead to more comprehensive and accurate insights.
    User Interface and Experience: Many users have praised Similarweb for its intuitive and user-friendly dashboard. Its visualizations make it easy to understand and compare data.
    Feature Breadth: Similarweb offers a wide array of features, ranging from competitor website analytics to mobile app analysis. Some competitors might have more in-depth tools for specific tasks, while Similarweb provides an extensive overview.
    Mobile App Insights: In addition to website data, Similarweb offers insights about mobile app performance, which can be a distinguishing feature compared to many competitors.
    Geographic Data: Similarweb provides data broken down by country, which can be valuable for businesses operating in multiple regions or looking to expand into new markets.
    Audience Insights: The platform provides detailed audience demographics and interests.

  • Each of our solutions focuses on a different business need and utilizes the data accordingly:

    Digital Intelligence (our main offering): Gain access to market analysis, benchmarking, audience insights, keyword research, and performance marketing tools.
    Sales Intelligence: Engage with ecommerce merchants, publishers, and advertisers with data-backed insights that deepen relationships with prospects and clients.
    Stock Intelligence: Monitor and analyze the performance of any company with a digital presence, whether private or public.
    Shopper Intelligence: Analyze online consumer buying and browsing patterns.

  • We offer support to our users in multiple ways, including:

    Customer Support: You can fill out a Contact Us form or contact the Similarweb Support Team using our online chat for technical issues, billing inquiries, or other concerns.
    Training and Onboarding: As a new user, you will receive extensive onboarding materials where you’ll learn how to get the most out of the platform.
    Videos and Walkthroughs: Our wide range of video tutorials inside the platform can provide step-by-step instructions for using specific features or tools.
    Webinars: We host regular webinars on new features, best practices, industry trends, and insider tips for success.
    Documentation and User Guides: We have a vast selection of online resources within the Knowledge Center, which offers articles, FAQs, and guides on how to use the platform.
    Similarweb Academy: Explore our catalog of free e-learning courses, videos, and live webinars to enhance your product knowledge and data analysis skills.

  • To assist companies of all sizes in achieving digital success, our pricing is divided into two main categories:

    For Individuals & Startups:

    Starter (1 user): Ideal for entrepreneurs focused on website traffic & competition.
    Professional (1 user): Tailored for professionals crafting marketing strategies & analyzing competitors.

    For Businesses & Enterprises:

    Team (5 users): Designed for marketing teams, enhancing online visibility and brand awareness.
    Enterprise (10 users): For mature organizations scaling business growth and digital prowess.
    Explore our detailed pricing models here.

  • You can learn more about how we collect our data here.