The 2026 Generative AI Brand Visibility Index
A data-driven cross-industry report of who dominates AI search and the patterns driving their success.
Most brands assume size equals visibility. It doesn’t.
Why a small group of brands dominates AI answers
How come some brands accelerate while others plateau
How authority can outperform brand demand
Read the full report to discover:
Why AI referrals are plateauing and why visibility now matters more than traffic
Why Apple leads but specialist retailers are gaining ground
How Cerave dominates AI beauty recommendations
How early AI visibility determines late-stage purchase consideration
"Everything that works in SEO also works in AEO. What’s new about AEO is the head and the tail."
Ethan Smith
CEO, Graphite
"Don’t fixate on singular prompts; think topical authority. AI visibility should be measured as sustained topical authority, not isolated wins"
Aleyda Solis
Founder, Orainti & SEOFOMO
"Do not sacrifice long-term organic performance for short-term AI experimentation. AI brand visibility should be built on durable authority."
Lily Ray
VP of SEO Strategy, AI Search and Research, Amsive
"The maturation of Gen AI referral traffic hints at a critical lesson: Businesses need to focus their attention on mentions and influence within Gen AI."
Kevin Indig
Growth Expert & Adviser, founder & author on Growth Memo
A glimpse of the report
