As the retail world gears up for the all-important Christmas season, and with it, the hope of capturing last-minute shoppers intensifies, we take an in-depth look at the traffic and growth numbers that matter the most to Amazon sellers and its competitors.
This insights report includes our website performance metrics such as category page views, conversion rates, most popular products, as well as an exclusive list of the most trending keywords.
Here’s a rundown of the trends and highlights:
- The conversion rate (CVR) for Amazon’s Food & Beverage category in December 2019 (11%) was nearly double the site’s overall CVR for the same month (6%)
- Oh! Nuts leads the scoreboard with the most brand views (683K) and conversions (122K). Godiva (265K views; 40K conversions) is the only name brand in the CPG holiday space
- On-site search reflects the importance of seasonality, with gift keywords making up two-thirds of December 2019 searches
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