Market Intelligence Platform for a Strategic View of Your Market
Analyze size, growth, key players, geography, and audience behavior to anticipate change, reduce risk, and drive confident decisions.
Trusted by the Best and Brightest Digital Brands
Your single source of truth for market intelligence
Markets shift quickly
Traditional reports go stale fast. Similarweb delivers near real-time market intelligence to respond instantly to demand, competitive, and geographic shifts.
Market context reduces risk
Understand who’s gaining share, and who’s falling behind, so strategy is driven by data, not assumptions.
Find hidden growth opportunities
Identify emerging players, underserved segments, and fast-growing regions you won’t see with static or survey-based data.
Missing trends means missing growth
Detect micro and macro trends early by tracking real consumer behavior, search demand, and digital engagement signals in near real time.
How market intelligence data powers better strategy
Market Analysis
A bird’s eye view of the market
Evaluate market size, growth, competitiveness, and entry barriers at a glance. Compare regions, assess fragmentation, and understand audience loyalty to determine where to focus investment.
Players
Track competitive dynamics
Monitor established leaders and rising challengers across markets. Compare growth, brand strength, and audience overlap to understand how competitive positions evolve.
Demand Analysis
Anticipate demand shifts
Identify emerging interests and changing consumer intent through search demand and behavior signals. Spot trends early and understand where demand is accelerating or cooling.
Custom Markets
Build your own market view
Create custom market views by defining players, segments, regions, or categories that reflect your direct competitors. Track performance, uncover niche growth, and monitor strategic priorities in one place.
Geography
Identify where growth is happening
Analyze market performance by country and region to understand where demand is growing or shifting. Compare regional market size, competitive intensity, and growth rates to prioritize investment
Demographics
Understand who is driving market demand
Break down your market by audience demographics to see who engages most with key players and categories. Identify high-value segments, uncover underserved audiences, and align strategy with the consumers that matter most.
Who uses our market intelligence platform?
Research & Analytics
Validate strategy with continuous market intelligence insights.
Research & Analytics
Analyze market size, structure, and trends- Track competitive dynamics over time
- Monitor regional and audience-level changes
- Deliver ongoing insights to stakeholders
Strategy & Business Intelligence
Power long-term planning with real-time data.
Strategy & Business Intelligence
- Identify market shifts and growth opportunities
- Evaluate expansion and entry opportunities
- Track competitive positioning globally
- Support investment and M&A decisions
Marketing
Align strategy with market demand and audience behavior.
Marketing
- Understand market and brand positioning
- Identify growth regions and segments
- Track share of attention and visibility
- Support go-to-market decisions
Product & Category Management
Build products for markets that are actually growing.
Product & Category Management
- Track category and segment momentum
- Identify underserved audiences
- Validate roadmap decisions with data
- Validate decisions with demand data
Back your strategy with unbeatable data
Trusted by industry leaders across sectors
Evaluate market size, consumer trends, and competitive strength to spot growth opportunities across categories and regions.
Analyze digital market share and brand strength across banking, insurance, and fintech to guide market strategy and partnerships.
Understand demand trends, booking funnels, and competitive growth across OTAs, airlines, and hospitality segments.
Gain insights into consumer behavior, category trends, and brand performance to optimize strategy across FMCG and retail sectors.
More Web Intelligence use cases and features
Market Research
Analyze industry trends, audience behavior, and demand shifts to guide smarter business and product decisions.
Competitor Analysis
Discover who’s winning in your market, compare strategies, and track performance across every digital channel.
Benchmarking
Benchmark your performance to competitors, uncover gaps, and find opportunities to grow with data-driven clarity.
Marketing Strategy
Optimize your marketing mix, discover channel opportunities, and benchmark campaign performance against competitors.
Demand Analysis
Identify consumer demand trends, forecast product potential, and uncover niche opportunities before your competitors do.
AI Trend Analyzer
Spot real-time demand spikes, understand why trends surge, and turn shifting consumer behavior into growth.
SEO Tools
Boost your organic visibility with tools for keyword tracking, backlink analysis, and competitor SEO benchmarking.
Keyword Research
Find high-impact keywords, uncover competitors’ search strategies, and capture organic growth opportunities faster.
Rank Tracker
Monitor keyword rankings across search engines, competitors, and geographies to optimize SEO performance.
Backlink Analytics
Analyze backlinks driving traffic to you and your competitors to build stronger link-building strategies.
Site Audit
Identify technical SEO issues, track site performance, and improve visibility with actionable optimization insights.
Gen AI Tools
Track how AI tools shape digital behavior and uncover the brands winning in generative AI.
AI Chatbot Traffic
Measure traffic from AI chatbots like ChatGPT and Gemini to see where users start their journeys.
AI Brand Visibility
See how your brand appears in AI search results and measure visibility across chatbots and models.
Ad Intelligence
Analyze ad creatives, placements, and budgets across competitors to refine your digital advertising strategy.
Display Advertising
Track display campaigns, identify high-performing publishers, and reveal your competitors’ media buying tactics.
Paid Search Intelligence
Uncover paid keyword strategies, ad copy performance, and spend trends to optimize your PPC campaigns.
Related Resources
“Similarweb's Market Intelligence plays an important role in our daily operations as it enables better decision making across our business”
Kevin Ryan
Co-Founder, Business Insider
“Similarweb is a must-have tool for any business that wants to stay ahead of market trends, identify growth opportunities and gain a competitive edge”
Jon Oringer
Founder & Executive Chairman, Shutterstock
“We use Similarweb on a regular basis to identify industry trends and complement our market research reports. The insights that can be extracted from Similarweb are an invaluable component to our Research And Analysis team's work”
Arne Assman
Managing Analyst, Rakuten
“We use Similarweb to understand why people are online, what they’re searching for, and where they’re going, because that drives so much of our business”
April Flores
Director, Consumer Insights, Penguin Random House
FAQs
A market intelligence tool provides continuous insights into market size, competition, demand, geography, and audience behavior, so businesses can make informed strategic decisions as markets evolve.
Market research is often point-in-time and project-based. Market intelligence is ongoing, combining real-time data and analytics to continuously monitor markets and support strategic decisions.
You can analyze market size and growth, competitive dynamics, demand trends, geography, audience behavior, and market structure across industries and regions.
Similarweb’s data methodology combines direct measurement with advanced estimation validated by global brands, ensuring data accuracy and consistency across all markets.
Similarweb updates frequently, allowing you to track changes in market performance, demand, and competition in near real time.
