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As a consequence of social distancing and events getting canceled, many companies are trying to re-imagine the way they’ll generate leads during isolation.

In this co-hosted webinar, Outreach and Similarweb revealed the most effective ways to build a robust pipeline through outbound efforts.

During the webinar, we explored how to effectively use data to:

  • Find the right prospects and understand their business needs
  • Personalize at scale
  • Perfectly time our reach out
  • Create a need to take the meeting

This webinar was led by Cari Olson, a Senior Enterprise Sales Development Representative at Outreach, and Greg Brocklehurst, Senior Manager of the Sales Solution at Similarweb.

About the Presenters

Cari Olson
Cari Olson
Sr. Enterprise Sales Development Rep Outreach

Cari has been an essential member of the enterprise team since it’s beginning at Outreach. She has a passion for sales and driving the strategy behind closing big logos and large organizations. In her two and a half years at Outreach, she’s earned the title of most pipeline generated and most closed-won revenue. She’s also a founder of the Outreach Gals & SALs program, a project devoted to empowering and connecting women in revenue facing roles with one another.

Greg Brocklehurst
Greg Brocklehurst
Senior Manager, Sales Solution Similarweb

Greg leads the Sales Solution at Similarweb, a tool that helps B2B sales teams find, win, and retain more business. Greg’s background is in management consultancy and helping large FTSE100 institutions transform their sales and marketing organizations.