Análisis de la app Climate Action Now para 1 de febrero

Take easy, impactful climate action on your phone in just seconds — and get rewarded for doing it. Every action you take earns points, and when you’ve earned enough points, we’ll plant real trees on your behalf. EASY. Most actions in the app – like contacting your elected officials, emailing CEOs, or Tweeting at celebrities to step up – can be taken with just a few touches in just a few seconds. We’ve done all the work for you so that you don’t have to. Don’t know who your elected officials are? Give the app your location, and it will tell you. Don’t know how to contact them? The app has their phone numbers and Twitter handles. Don’t know what to tell them? We give you personalized, boilerplate messages that you can accept or modify. IMPACTFUL. Climate Action Now gives everyone, from concerned citizens to hard-core climate activists, the means to take thousands of individual, collective, and systemic actions NOW. Did you know that just 100 companies, and the politicians, investors, and regulators who enable them, are responsible for over 70% of the world’s emissions? Climate Action Now makes it easy for you to influence them with phone calls, emails, and petitions. Did you know that the fossil fuel industry is poisoning communities of color in their own backyards? Climate Action Now helps you fight these injustices and demand an equitable future for all. Did you know that many leading climate activists say the most important thing you can do about climate change is to talk about it? Every action you take with Climate Action Now is automatically posted to our Community Feed where people who follow you can see it, take that action also, comment on it, like it, and share it with others. REWARDING. Every action you take earns points, and when you’ve earned enough points, we’ll plant a real tree on your behalf. Every action you take sets an example for others to follow. Join a team and every action you take contributes to the team’s total and helps it win rivalries with other teams. Through all these things, you earn the most important reward of all: knowing that you’re doing your part to save our planet. Time is short, and the future is in our hands. Literally. Together, with a phone or tablet and a few minutes a day, we can all take Climate Action Now.