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ecta.org

On the occasion of the World Anti-Counterfeiting Day, the EUIPO has launched a campaign related to counterfeit food and beverages in the EU #WhatsOnYourTableEU, aiming to raise awareness and protect consumers from fake food and beverages. Counterfeiting in this sector poses significant risks to public health and harms European economies and culinary heritage. In 2020, foodstuffs were the second most seized product category at the EU's external borders. The 2025 EU Serious and Organised Crime Threat Assessment Report from Europol highlights that the growth of e-commerce has given counterfeiters new ways to distribute fraudulent food, making it increasingly difficult for consumers to identify authentic products. Criminals manipulate food labels, packaging, and manufacturing processes, often targeting high-value products. To read the official press release of the campaign, please click here. ------ ECTA is dedicated to combating counterfeiting by sharing professional experience and best practices at the EU level and beyond, particularly through our Anti-Counterfeiting Committee.