Analyse C2 Montreal de la part de marché pour mars 2026

In today’s data-driven marketing world, creativity often takes a backseat to KPIs, conversions, and ROI. This session explores the tension between bold storytelling and bottom-line pressure—and why marketers need both to truly break through. Drawing on shifts like TikTok’s rise and the power of creator-led content, Sofia makes the case for creativity as a core growth driver, not a luxury. She’ll explore how AI and emerging tech can automate the repetitive and fuel deeper creative thinking. Companies and creatives alike will be challenged to strike a new balance: one where inspiration and impact are equally prioritized. Because the most successful marketing isn’t just measurable, it’s meaningful.