Best Selling Parfums Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Parfums in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Parfums category

See which brands are leading the Parfums category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
GUESS	2.26%	1.93pp	42K	248.46%	5.45%	281.74%	€21.95	24.17%
Roger & Gallet	2.42%	1.87pp	17.7K	12.00%	0.94%	47.25%	€14.18	24.14%
RASASI	2.03%	1.83pp	5.2K	140.40%	2.52%	126.72%	€13.00	16.26%
Jeanne Arthes	2.83%	1.67pp	13.2K	247.90%	3.14%	214.02%	€21.92	13.31%
Al Haramain	2.17%	1.29pp	41.5K	147.08%	4.06%	267.08%	€20.38	15.74%
GUESS	2.26%	1.93pp	42K	248.46%	5.45%	281.74%	€21.95	24.17%
Roger & Gallet	2.42%	1.87pp	17.7K	12.00%	0.94%	47.25%	€14.18	24.14%
RASASI	2.03%	1.83pp	5.2K	140.40%	2.52%	126.72%	€13.00	16.26%
Jeanne Arthes	2.83%	1.67pp	13.2K	247.90%	3.14%	214.02%	€21.92	13.31%
Al Haramain	2.17%	1.29pp	41.5K	147.08%	4.06%	267.08%	€20.38	15.74%
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Channels Breakdown & Performance

Understand where the top brands in the Parfums category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

GUESS

Roger & Gallet

RASASI

Jeanne Arthes

Al Haramain

Top selling sub-categories in the Parfums category

Explore the breakdown of sub-categories within the Parfums category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	66	7.77%	3.33%	15.27%	< 50	16.12%
Eau de parfum	52	5.04%	0.78%	9.60%	< 50	10.41%
Brume corporelle parfumée	76	1.23%	5.94%	7.06%	71	9.94%
Eau de toilette	61	2.96%	1.05%	4.02%	83	9.73%
Coffrets de parfums	70	1.41%	5.55%	4.40%	89	18.87%
Huiles de parfum	Unlock full list >	3.33%	3.09%	6.94%	90	7.72%
	97	3.46%	3.05%	8.13%	99	8.42%
Eau de toilette	93	3.01%	1.31%	0.22%	96	13.15%
Eau de parfum	78	1.13%	4.79%	7.00%	94	7.36%
Eau de cologne	64	0.71%	3.25%	2.01%	< 50	15.99%
Coffrets de parfums	77	2.14%	5.54%	5.32%	53	19.93%
Extrait de Parfum	Unlock full list >	6.89%	0.33%	9.26%	100	9.44%
Enfant	Unlock full list >	3.57%	8.55%	8.18%	99	9.62%
	66	7.77%	3.33%	15.27%	< 50	16.12%
Eau de parfum	52	5.04%	0.78%	9.60%	< 50	10.41%
Brume corporelle parfumée	76	1.23%	5.94%	7.06%	71	9.94%
Eau de toilette	61	2.96%	1.05%	4.02%	83	9.73%
Coffrets de parfums	70	1.41%	5.55%	4.40%	89	18.87%
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Top Products on the Parfums Category

Discover the most-viewed products in the Parfums category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Bellavita Coffret cadeau de luxe pour homme avec CEO Man Klub Oud & G.O.A.T. \| Profils de senteur boisée citronnée épicée aromatique \| Coffret cadeau (4×20 ml) \| Coffret cadeau de parfum pour homme	...> Coffrets de parfums	Bella Vita Luxury	13.5K	=	2.57%	13.22%	51	11.30%
Khamrah Eau de Parfum Lattafa Parfums Unisexe 100 ml Vanille Doux Chaud Épicé Boisé Vanille	...> Eau de parfum	Lattafa	13K	17.07%	7.70%	9.99%	62	6.40%
50ml Parfum Homme Cadeau - Cadeau Saint Valentin pour Homme Parfum Eau de Phéromones Parfums Idee Cadeaux Personnalisé Cadeaux pour Collegue Noel Anniversaire	...> Eau de parfum	EchoHorizon	12.4K	=	4.84%	15.83%	82	9.98%
Azzaro Pour Elle - Eau de Parfum pour Femme - Florale Boisée et Fruitée - Parfum Gourmand - Accords de Citron Rose et Bois de Santal - Spray Vaporisateur - 100 ml	...> Eau de parfum	Azzaro	10.9K	=	8.89%	1.92%	75	12.13%
French Avenue - Liquide Brun 100 ml	...> Eau de toilette	Fragrance World	10.5K	11.62%	6.55%	6.45%	96	0.64%
Bellavita Coffret cadeau de luxe pour homme avec CEO Man Klub Oud & G.O.A.T. \| Profils de senteur boisée citronnée épicée aromatique \| Coffret cadeau (4×20 ml) \| Coffret cadeau de parfum pour homme	...> Coffrets de parfums	Bella Vita Luxury	13.5K	=	2.57%	13.22%	51	11.30%
Khamrah Eau de Parfum Lattafa Parfums Unisexe 100 ml Vanille Doux Chaud Épicé Boisé Vanille	...> Eau de parfum	Lattafa	13K	17.07%	7.70%	9.99%	62	6.40%
50ml Parfum Homme Cadeau - Cadeau Saint Valentin pour Homme Parfum Eau de Phéromones Parfums Idee Cadeaux Personnalisé Cadeaux pour Collegue Noel Anniversaire	...> Eau de parfum	EchoHorizon	12.4K	=	4.84%	15.83%	82	9.98%
Azzaro Pour Elle - Eau de Parfum pour Femme - Florale Boisée et Fruitée - Parfum Gourmand - Accords de Citron Rose et Bois de Santal - Spray Vaporisateur - 100 ml	...> Eau de parfum	Azzaro	10.9K	=	8.89%	1.92%	75	12.13%
French Avenue - Liquide Brun 100 ml	...> Eau de toilette	Fragrance World	10.5K	11.62%	6.55%	6.45%	96	0.64%
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Top-level analysis of the Parfums category on amazon.fr

During 2026-04-01T00:00:00, the Parfums category on amazon.fr generated a total revenue of €2.2M.

The leading brands in this category are GUESS, Roger & Gallet, and RASASI, which stand out in terms of revenue and consumer engagement.

The top-performing product was Bellavita Coffret cadeau de luxe pour homme avec CEO Man Klub Oud & G.O.A.T. | Profils de senteur boisée citronnée épicée aromatique | Coffret cadeau (4×20 ml) | Coffret cadeau de parfum pour homme, and it's the best-selling item in the category.