Best Selling Beauté et Parfum Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Beauté et Parfum in amazon.fr for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Beauté et Parfum category

See which brands are leading the Beauté et Parfum category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dyson	5.53%	2.65pp	103.3K	103.99%	8.65%	35.53%	€473.93	8.63%
Générique	0.95%	0.69pp	53.3K	0.02%	8.62%	3.04%	€419.29	0.35%
La Roche-Posay	0.65%	0.34pp	100K	85.74%	4.34%	29.49%	€369.88	6.44%
KÉRASTASE	1.16%	0.32pp	34.5K	87.05%	0.46%	29.34%	€440.03	6.04%
essence	0.59%	0.32pp	91K	77.26%	7.60%	3.55%	€301.06	8.61%
Dyson	5.53%	2.65pp	103.3K	103.99%	8.65%	35.53%	€473.93	8.63%
Générique	0.95%	0.69pp	53.3K	0.02%	8.62%	3.04%	€419.29	0.35%
La Roche-Posay	0.65%	0.34pp	100K	85.74%	4.34%	29.49%	€369.88	6.44%
KÉRASTASE	1.16%	0.32pp	34.5K	87.05%	0.46%	29.34%	€440.03	6.04%
essence	0.59%	0.32pp	91K	77.26%	7.60%	3.55%	€301.06	8.61%
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Channels Breakdown & Performance

Understand where the top brands in the Beauté et Parfum category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dyson

Générique

La Roche-Posay

KÉRASTASE

essence

Top selling sub-categories in the Beauté et Parfum category

Explore the breakdown of sub-categories within the Beauté et Parfum category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
Sets de shampooings et après-shampooings	81	14.28%	17.00%	7.38%	95	7.01%
Shampooings secs	Unlock full list >	8.76%	10.00%	5.14%	< 50	4.39%
	96	1.23%	6.44%	4.74%	98	5.91%
Brosses	99	6.39%	9.38%	0.11%	90	8.31%
Sèche-cheveux et accessoires	52	4.90%	8.66%	1.95%	58	2.53%
Fers	55	0.47%	9.96%	5.23%	53	5.78%
Bigoudis	< 50	3.79%	2.49%	7.60%	71	8.39%
Peignes	Unlock full list >	5.72%	1.04%	2.45%	< 50	10.10%
	100	3.21%	3.25%	6.76%	96	7.54%
Poudres de lifting de racines	98	3.61%	9.69%	1.57%	92	8.29%
Laques et sprays	59	1.27%	5.72%	4.23%	81	18.67%
Gels	82	4.82%	1.24%	2.05%	60	9.17%
Sérums	99	7.63%	16.03%	3.81%	88	3.27%
Crèmes et lotions	Unlock full list >	1.72%	9.97%	3.47%	86	9.97%
	94	7.77%	9.40%	15.25%	92	9.71%
Pinces à cheveux	< 50	10.00%	8.69%	13.31%	< 50	12.47%
Bandeaux, headbands et serre-têtes	74	1.11%	5.80%	6.99%	79	9.95%
Elastiques	< 50	6.48%	1.30%	12.29%	63	12.60%
Barrettes	95	14.15%	5.92%	9.98%	80	5.70%
Piques et épingles à cheveux	Unlock full list >	7.72%	3.23%	15.12%	100	9.84%
	55	2.14%	5.42%	5.02%	97	3.23%
Coloration permanente	98	8.73%	9.84%	18.12%	87	7.05%
Coloration semi-permanente	< 50	17.00%	8.53%	9.75%	51	9.63%
Mascaras pour cheveux	99	9.44%	9.85%	7.71%	88	6.93%
Raviveurs de couleur	87	17.60%	0.03%	9.29%	100	12.71%
Produits éclaircissants et décolorants	Unlock full list >	9.72%	8.43%	9.27%	< 50	3.03%
	99	9.80%	8.70%	9.44%	63	12.23%
	95	3.96%	8.14%	3.02%	92	9.48%
Nettoyants et exfoliants	95	9.51%	4.44%	4.98%	79	6.28%
Hydratants	90	8.16%	9.95%	3.52%	99	2.81%
Masques	96	4.40%	7.15%	7.04%	52	6.34%
Lotions toniques	Unlock full list >	9.43%	7.83%	7.65%	90	4.11%
	99	9.11%	5.79%	5.75%	98	19.58%
Produits hydratants	51	8.28%	4.20%	16.67%	75	17.53%
Gommages	96	2.38%	4.32%	5.63%	97	19.71%
Argile	74	3.88%	0.06%	3.11%	91	9.50%
Amincissants et raffermissants	61	4.77%	9.88%	8.63%	< 50	9.37%
Poudre de talc	Unlock full list >	4.66%	2.12%	1.16%	< 50	8.84%
	83	9.41%	10.00%	19.06%	62	4.57%
Protection solaire	98	14.08%	19.68%	9.99%	96	5.74%
Autobronzants	98	10.92%	5.92%	19.99%	60	6.94%
Après-soleil	57	19.82%	11.19%	9.26%	51	9.05%
Activateurs et accélérateurs de bronzage	Unlock full list >	9.39%	6.41%	19.19%	60	18.33%
	97	8.68%	17.16%	4.48%	83	7.07%
Crèmes pour les mains et les ongles	85	8.77%	10.00%	5.20%	88	4.45%
Crèmes pour les pieds	< 50	7.82%	9.88%	2.76%	< 50	2.06%
Huiles pour cuticules	79	11.41%	6.18%	6.04%	94	4.52%
Soins pour les cuticules	< 50	5.11%	8.78%	1.69%	< 50	2.28%
Chaussettes hydratantes	Unlock full list >	9.46%	9.85%	7.78%	91	4.03%
	80	11.54%	19.82%	6.10%	95	5.67%
Baumes	92	10.00%	9.48%	13.25%	74	0.14%
Repulpeurs de lèvres	99	9.14%	5.03%	16.94%	90	4.95%
Gommages	Unlock full list >	9.85%	7.70%	16.18%	< 50	2.16%
	89	6.40%	11.44%	1.05%	< 50	8.45%
	89	10.25%	5.12%	5.42%	70	5.57%
Vernis gels semi-permanents	64	7.79%	13.13%	9.46%	85	8.48%
Faux ongles et accessoires	< 50	16.69%	11.38%	14.13%	64	9.00%
Outils	99	9.75%	9.61%	9.45%	98	8.65%
Accessoires de décoration pour nail art	99	9.73%	8.45%	9.33%	98	2.98%
Vernis à ongles	Unlock full list >	9.50%	10.00%	6.48%	98	18.97%
	76	4.29%	2.40%	8.46%	93	9.48%
Coupe-ongles	84	9.82%	8.74%	9.42%	61	12.36%
Fraises à ongles	92	9.10%	9.90%	2.79%	57	9.90%
Limes et polissoirs à ongles	< 50	7.18%	8.47%	8.62%	68	8.44%
Kits d'outils de manucure et pédicure	< 50	10.00%	9.43%	8.73%	82	15.14%
Embouts pour fraises à ongles	Unlock full list >	8.24%	10.00%	4.61%	86	9.99%
	100	12.31%	4.29%	9.99%	94	10.00%
Réparateurs et nourrissants	88	9.56%	1.90%	9.76%	85	7.83%
Durcisseurs	Unlock full list >	9.89%	9.86%	7.71%	< 50	18.14%
	66	16.38%	11.07%	11.30%	55	8.92%
	68	13.53%	8.36%	17.31%	100	8.02%
Mascaras	59	4.73%	1.26%	8.71%	98	0.45%
Crayons et maquillage pour sourcils	83	3.21%	3.24%	6.77%	79	7.55%
Fards à paupières	100	10.74%	5.75%	19.80%	90	6.86%
Eyeliners	< 50	13.83%	19.43%	9.99%	< 50	5.87%
Traitements et soins des cils	Unlock full list >	4.82%	1.23%	2.05%	93	9.17%
	74	0.95%	3.26%	6.46%	93	4.33%
Anti-tâches et correcteurs	98	7.47%	4.85%	9.83%	86	4.02%
Fonds de teint	68	2.92%	1.24%	11.18%	< 50	1.88%
CC Crèmes	84	9.46%	6.05%	7.58%	100	6.09%
Poudres	76	6.18%	3.11%	9.38%	< 50	1.65%
Blush et fards à joues	Unlock full list >	0.62%	3.18%	8.46%	87	0.20%
	98	7.52%	4.92%	9.84%	84	4.13%
Peinture corporelle	98	1.02%	4.87%	6.94%	99	7.30%
Tatouages temporaires	95	5.59%	0.93%	2.35%	97	10.23%
Paillettes	87	5.64%	9.04%	0.99%	83	8.77%
Anti-tâches et correcteurs	Unlock full list >	3.13%	1.21%	0.32%	< 50	13.01%
	< 50	16.76%	11.24%	8.31%	57	0.12%
Eau démaquillante	99	7.16%	1.60%	14.66%	91	1.66%
Gels démaquillants	< 50	12.68%	6.10%	9.82%	81	3.76%
Huiles démaquillantes	92	9.09%	5.23%	16.71%	98	5.21%
Crèmes démaquillantes	96	9.91%	7.40%	8.88%	95	1.41%
Lait démaquillant	Unlock full list >	7.24%	0.83%	9.52%	< 50	0.77%
	57	4.65%	1.17%	8.67%	81	0.55%
Rouges à lèvres	83	7.92%	6.40%	3.37%	< 50	4.88%
Gloss	< 50	5.33%	0.86%	13.93%	94	3.72%
Crayons à lèvres	100	2.89%	0.98%	7.68%	96	2.55%
Baumes teintés et vernis à lèvres	Unlock full list >	13.91%	17.37%	7.22%	100	2.37%
	72	8.84%	2.32%	6.99%	91	3.63%
	92	12.18%	19.15%	6.43%	76	6.01%
Savons et nettoyants pour les mains	84	17.96%	13.34%	8.68%	63	8.42%
Gels douche	< 50	10.68%	16.18%	9.89%	71	7.36%
Barres de savon solide	< 50	4.58%	15.46%	6.33%	85	2.20%
Huiles de douche	Unlock full list >	9.77%	7.44%	16.84%	99	2.70%
	77	3.60%	8.31%	8.77%	99	8.28%
Déodorant	99	7.91%	5.47%	9.93%	87	5.01%
Déodorant anti-transpirant	56	1.71%	9.97%	3.48%	52	7.19%
Anti-transpirants	Unlock full list >	4.47%	15.66%	6.15%	61	15.57%
	86	17.82%	12.27%	8.64%	65	0.67%
Bonnets de douche	< 50	9.43%	17.96%	9.82%	57	4.45%
Brosses	< 50	8.96%	9.99%	5.78%	< 50	5.03%
Gants exfoliants	87	9.25%	9.98%	19.83%	83	5.23%
Éponges	97	9.92%	8.99%	11.10%	95	1.73%
Fleurs de bain	Unlock full list >	9.58%	9.77%	8.39%	83	3.62%
	92	6.66%	14.96%	3.13%	89	9.11%
Boules effervescentes	97	9.55%	8.07%	8.27%	84	3.70%
Sels de bain	91	9.99%	9.59%	13.86%	73	0.33%
Bains moussants	78	5.47%	8.96%	1.22%	94	1.82%
Galets de douche	95	7.86%	7.28%	5.17%	62	9.96%
Huiles de bain	Unlock full list >	14.96%	16.31%	7.65%	< 50	1.52%
Coffrets cadeaux	Unlock full list >	7.96%	13.11%	0.21%	99	8.95%
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
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Top Products on the Beauté et Parfum Category

Discover the most-viewed products in the Beauté et Parfum category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Biodance Bio-Collagen Real Deep Mask Pack de 4 - Masques visage masque visage masque visage femme masque visage resserrement des pores traitement des rides	...> Masques	Biodance	78.6K	=	7.97%	6.87%	59	5.25%
Essence Cosmetics Xmas Treasure Box – Calendrier de l’Avent Diy sans Parabènes Contient de l’Urée Pack de 1 (1 Pièce)	...> Coffrets de maquillage	essence	65.4K	=	7.10%	6.00%	99	8.21%
Maybelline New York – Calendrier de l'Avent 2025 – Coffret 24 Produits de Maquillage – Grand Format – Teint Regard Lèvres & Ongles	...> Palettes de maquillage	Maybelline New York	60.6K	=	10.31%	11.77%	< 50	9.31%
CeraVe - Gel Moussant Anti-Imperfections - Purifie la Peau & Réduit les Imperfections - Acide Salicylique Argile Blanche Céramides & Niacinamide - Peau à Tendance Acnéique - 236 ml	...> Peaux à problèmes	CeraVe	54.2K	15.60%	5.27%	10.78%	100	4.19%
Tondeuse Cheveux Hommes Tondeuse Barbe Homme T Zéro écart Avec écran LED De Finition Barbier Professionnel Rasoir Homme Rasoir Electriques Cheveux Cadeau	...> Tondeuses à cheveux	Solati	44.1K	=	2.25%	3.08%	94	9.80%
Biodance Bio-Collagen Real Deep Mask Pack de 4 - Masques visage masque visage masque visage femme masque visage resserrement des pores traitement des rides	...> Masques	Biodance	78.6K	=	7.97%	6.87%	59	5.25%
Essence Cosmetics Xmas Treasure Box – Calendrier de l’Avent Diy sans Parabènes Contient de l’Urée Pack de 1 (1 Pièce)	...> Coffrets de maquillage	essence	65.4K	=	7.10%	6.00%	99	8.21%
Maybelline New York – Calendrier de l'Avent 2025 – Coffret 24 Produits de Maquillage – Grand Format – Teint Regard Lèvres & Ongles	...> Palettes de maquillage	Maybelline New York	60.6K	=	10.31%	11.77%	< 50	9.31%
CeraVe - Gel Moussant Anti-Imperfections - Purifie la Peau & Réduit les Imperfections - Acide Salicylique Argile Blanche Céramides & Niacinamide - Peau à Tendance Acnéique - 236 ml	...> Peaux à problèmes	CeraVe	54.2K	15.60%	5.27%	10.78%	100	4.19%
Tondeuse Cheveux Hommes Tondeuse Barbe Homme T Zéro écart Avec écran LED De Finition Barbier Professionnel Rasoir Homme Rasoir Electriques Cheveux Cadeau	...> Tondeuses à cheveux	Solati	44.1K	=	2.25%	3.08%	94	9.80%
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Top-level analysis of the Beauté et Parfum category on amazon.fr

During 2025-11-01T00:00:00, the Beauté et Parfum category on amazon.fr generated a total revenue of €76.5M.

The leading brands in this category are Dyson, Générique, and La Roche-Posay, which stand out in terms of revenue and consumer engagement.

The top-performing product was Biodance Bio-Collagen Real Deep Mask Pack de 4 - Masques visage masque visage masque visage femme masque visage resserrement des pores traitement des rides, and it's the best-selling item in the category.