Best Selling Wickeln Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Wickeln in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Wickeln category

See which brands are leading the Wickeln category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
DIAPER CHAMP	4.29%	3.34pp	36K	130.13%	7.31%	64.81%	€101.79	43.74%
LILLYDOO	4.42%	2.51pp	18.9K	118.91%	1.06%	35.49%	€78.29	34.19%
Chicco	2.64%	2.17pp	32.3K	76.60%	3.20%	16.41%	€39.62	43.24%
LittleForBig	3.04%	1.26pp	25.3K	58.13%	1.12%	6.60%	€60.91	43.74%
Diaper Genie	1.48%	1.23pp	33.9K	8.44%	6.92%	36.70%	€96.26	40.98%
DIAPER CHAMP	4.29%	3.34pp	36K	130.13%	7.31%	64.81%	€101.79	43.74%
LILLYDOO	4.42%	2.51pp	18.9K	118.91%	1.06%	35.49%	€78.29	34.19%
Chicco	2.64%	2.17pp	32.3K	76.60%	3.20%	16.41%	€39.62	43.24%
LittleForBig	3.04%	1.26pp	25.3K	58.13%	1.12%	6.60%	€60.91	43.74%
Diaper Genie	1.48%	1.23pp	33.9K	8.44%	6.92%	36.70%	€96.26	40.98%
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Channels Breakdown & Performance

Understand where the top brands in the Wickeln category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

DIAPER CHAMP

LILLYDOO

Chicco

LittleForBig

Diaper Genie

Top selling sub-categories in the Wickeln category

Explore the breakdown of sub-categories within the Wickeln category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	96	0.26%	4.24%	6.15%	82	10.00%
Babywindeln	64	4.16%	0.41%	2.81%	85	9.41%
Nachtwindeln	99	2.07%	4.72%	5.22%	88	5.98%
Trainingswindeln	92	3.96%	6.91%	7.86%	94	17.23%
Schwimmwindeln	Unlock full list >	5.58%	0.01%	10.56%	< 50	14.37%
	99	8.11%	3.90%	16.18%	88	17.04%
Windeleimer	61	2.23%	1.97%	0.50%	< 50	14.08%
Nachfüllkassetten	96	7.12%	4.24%	1.35%	98	7.74%
Windelbeutel	Unlock full list >	5.76%	2.43%	0.83%	< 50	8.71%
	100	1.41%	4.96%	4.40%	100	18.87%
Wickelauflagen	96	9.03%	5.62%	19.22%	100	6.06%
Wickelunterlagen für Unterwegs	< 50	8.17%	4.00%	16.34%	64	8.68%
	92	6.28%	0.20%	16.58%	98	0.27%
Einweg-Padliner	Unlock full list >	16.53%	3.95%	9.99%	78	7.19%
Bezüge für Wickelauflagen	Unlock full list >	4.49%	9.56%	8.53%	78	9.43%
	87	7.80%	8.97%	12.62%	100	2.73%
Nasstaschen	< 50	3.92%	2.31%	7.80%	55	8.60%
	81	2.29%	1.85%	4.62%	95	9.85%
Schwimmwindeln	99	2.16%	5.55%	5.34%	100	19.95%
Komplettwindeln	98	15.23%	6.90%	9.93%	99	9.85%
Höschenwindeln	100	9.57%	1.91%	4.65%	100	9.86%
Taschenwindeln	Unlock full list >	4.00%	6.94%	7.92%	57	17.16%
Stoffwindelwaschmittel	71	0.11%	3.92%	2.89%	66	17.07%
Windeleinlagen	< 50	1.96%	6.76%	7.44%	< 50	9.87%
Wickelbezüge	Unlock full list >	5.62%	0.04%	10.62%	76	14.30%
	60	0.71%	3.25%	2.01%	54	15.99%
Rucksäcke	73	3.01%	1.31%	0.22%	78	13.15%
Umhängetaschen	98	5.01%	0.82%	2.26%	99	10.37%
Henkeltaschen	96	1.12%	4.79%	7.00%	100	7.36%
Wickeltaschen mit Schnallen	Unlock full list >	1.03%	6.30%	5.61%	64	9.98%
	96	0.26%	4.24%	6.15%	82	10.00%
Babywindeln	64	4.16%	0.41%	2.81%	85	9.41%
Nachtwindeln	99	2.07%	4.72%	5.22%	88	5.98%
Trainingswindeln	92	3.96%	6.91%	7.86%	94	17.23%
Schwimmwindeln	Unlock full list >	5.58%	0.01%	10.56%	< 50	14.37%
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Top Products on the Wickeln Category

Discover the most-viewed products in the Wickeln category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pampers Premium Protection Größe 4 186 Windeln 9kg-14kg unser Nr. 1 Haut- und Auslaufschutz	...> Babywindeln	Pampers	34.9K	=	3.55%	9.57%	< 50	1.83%
Pampers Premium Protection Größe 1 248 Windeln 2kg-5kg unser Nr. 1 Haut- und Auslaufschutz	...> Babywindeln	Pampers	28.3K	=	9.54%	2.34%	89	2.99%
Chicco Windeleimer Odour Off geruchsdichtes System platzsparender Baby Windeleimer mit Deckel einfach zu benutzen und zu reinigen Ohne Nachfüllkassetten funktioniert mit herkömmlichen Tüten	...> Windeleimer	Chicco	27.9K	43.08%	9.76%	8.81%	92	1.37%
DIAPER CHAMP ONE MAXI Windeleimer - geruchsdicht - OHNE Nachfüllkassetten - funktioniert mit normalen herkömmlichen Tüten/Müllbeutel - für ca. 60 Windeln - silber/weiß	...> Windeleimer	DIAPER CHAMP	22.7K	=	0.11%	0.94%	< 50	9.71%
Lekebaby Baby Wickeltasche Bote groß mit Wickelunterlage für Reise 19 Taschen Diaper Bag Reisewindeltasche für Mama und Papa Multifunktions Babytasche	...> Umhängetaschen	Lekebaby	21.4K	=	16.32%	15.04%	71	7.11%
Pampers Premium Protection Größe 4 186 Windeln 9kg-14kg unser Nr. 1 Haut- und Auslaufschutz	...> Babywindeln	Pampers	34.9K	=	3.55%	9.57%	< 50	1.83%
Pampers Premium Protection Größe 1 248 Windeln 2kg-5kg unser Nr. 1 Haut- und Auslaufschutz	...> Babywindeln	Pampers	28.3K	=	9.54%	2.34%	89	2.99%
Chicco Windeleimer Odour Off geruchsdichtes System platzsparender Baby Windeleimer mit Deckel einfach zu benutzen und zu reinigen Ohne Nachfüllkassetten funktioniert mit herkömmlichen Tüten	...> Windeleimer	Chicco	27.9K	43.08%	9.76%	8.81%	92	1.37%
DIAPER CHAMP ONE MAXI Windeleimer - geruchsdicht - OHNE Nachfüllkassetten - funktioniert mit normalen herkömmlichen Tüten/Müllbeutel - für ca. 60 Windeln - silber/weiß	...> Windeleimer	DIAPER CHAMP	22.7K	=	0.11%	0.94%	< 50	9.71%
Lekebaby Baby Wickeltasche Bote groß mit Wickelunterlage für Reise 19 Taschen Diaper Bag Reisewindeltasche für Mama und Papa Multifunktions Babytasche	...> Umhängetaschen	Lekebaby	21.4K	=	16.32%	15.04%	71	7.11%
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Top-level analysis of the Wickeln category on amazon.de

During 2026-04-01T00:00:00, the Wickeln category on amazon.de generated a total revenue of €6.3M.

The leading brands in this category are DIAPER CHAMP, LILLYDOO, and Chicco, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pampers Premium Protection Größe 4 186 Windeln 9kg-14kg unser Nr. 1 Haut- und Auslaufschutz, and it's the best-selling item in the category.