Best Selling Baby Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Baby in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Baby category

See which brands are leading the Baby category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
momcozy	4.57%	2.81pp	681.2K	94.28%	7.90%	67.48%	€100.87	12.96%
Cybex	3.32%	2.02pp	52.8K	43.72%	5.19%	3.22%	€90.71	11.75%
Maxi-Cosi	3.31%	1.47pp	494.4K	81.56%	1.26%	5.78%	€77.96	0.04%
Medela	1.95%	1.30pp	620.3K	81.15%	1.12%	35.24%	€28.98	11.26%
Babysense	1.00%	0.88pp	681.1K	25.70%	4.57%	64.42%	€95.95	5.34%
momcozy	4.57%	2.81pp	681.2K	94.28%	7.90%	67.48%	€100.87	12.96%
Cybex	3.32%	2.02pp	52.8K	43.72%	5.19%	3.22%	€90.71	11.75%
Maxi-Cosi	3.31%	1.47pp	494.4K	81.56%	1.26%	5.78%	€77.96	0.04%
Medela	1.95%	1.30pp	620.3K	81.15%	1.12%	35.24%	€28.98	11.26%
Babysense	1.00%	0.88pp	681.1K	25.70%	4.57%	64.42%	€95.95	5.34%
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Channels Breakdown & Performance

Understand where the top brands in the Baby category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

momcozy

Cybex

Maxi-Cosi

Medela

Babysense

Top selling sub-categories in the Baby category

Explore the breakdown of sub-categories within the Baby category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	54	9.79%	7.50%	9.15%	< 50	15.84%
	100	9.31%	6.22%	19.58%	91	18.72%
Flaschen	< 50	5.52%	10.69%	8.88%	< 50	9.18%
Flaschensets	< 50	4.70%	1.25%	9.03%	< 50	15.97%
Sterilisatoren	80	2.95%	3.43%	7.91%	84	9.73%
Flaschensauger & -schnabel	92	1.43%	2.88%	5.32%	75	9.95%
Milchpulver-Portionierer	Unlock full list >	0.98%	4.62%	3.89%	100	18.26%
	< 50	6.20%	14.45%	2.80%	71	9.59%
Brustpumpen	57	8.82%	17.32%	4.57%	62	6.93%
Stillkissen	77	6.65%	9.49%	0.52%	53	0.13%
Muttermilchbehälter	56	5.20%	8.82%	1.58%	79	2.17%
Stilleinlagen	100	11.55%	6.32%	6.11%	100	4.39%
Stilltücher & -schals	Unlock full list >	14.36%	8.95%	7.41%	60	2.00%
	54	5.12%	1.62%	1.67%	< 50	9.03%
Trinkflaschen	78	3.00%	7.57%	3.98%	94	4.49%
Teller & Schalen	< 50	1.28%	8.83%	1.42%	58	15.26%
Besteck	93	0.89%	6.20%	3.77%	100	4.51%
Geschirr-Sets	78	6.59%	3.52%	0.42%	55	8.17%
Gläser	Unlock full list >	0.98%	6.27%	5.65%	< 50	9.98%
Trinklernbecher	97	7.85%	9.88%	2.81%	99	6.99%
Mulltücher	Unlock full list >	8.78%	6.69%	5.21%	71	5.63%
	92	11.00%	3.14%	9.91%	100	9.97%
	79	4.88%	7.58%	9.33%	83	15.65%
Babydecken & Pucktücher	95	5.17%	1.71%	8.77%	100	9.00%
Bettzubehör	78	4.81%	1.11%	9.21%	54	10.02%
Babybettwaren & -bettwäsche	< 50	8.29%	0.83%	9.56%	57	8.31%
Matratzen	63	7.81%	9.87%	2.73%	57	2.03%
Kleinkindbettausstattung	Unlock full list >	7.71%	5.07%	2.51%	62	7.15%
	100	14.11%	19.72%	9.98%	94	5.72%
Wanddekoration	72	0.69%	6.44%	3.55%	< 50	4.28%
Mobiles	58	3.41%	8.38%	8.11%	< 50	9.65%
Einschlafhilfen	94	2.74%	3.85%	6.12%	100	19.16%
Teppiche & Läufer	82	7.70%	3.21%	15.08%	96	9.87%
Vorhänge	Unlock full list >	13.98%	5.77%	9.99%	93	9.95%
	89	11.18%	3.30%	9.93%	85	9.98%
Baby- & Kleinkindbetten	< 50	3.30%	3.17%	8.06%	< 50	9.67%
Aufbewahrung	99	4.98%	7.65%	9.50%	88	15.47%
Trittschemel	100	14.08%	17.20%	7.30%	97	6.93%
Laufgitter & -ställe	80	5.87%	14.09%	2.56%	57	1.98%
Wickeltische & -kommoden	Unlock full list >	9.88%	9.86%	15.83%	< 50	1.88%
	54	9.79%	7.50%	9.15%	< 50	15.84%
	100	9.31%	6.22%	19.58%	91	18.72%
Flaschen	< 50	5.52%	10.69%	8.88%	< 50	9.18%
Flaschensets	< 50	4.70%	1.25%	9.03%	< 50	15.97%
Sterilisatoren	80	2.95%	3.43%	7.91%	84	9.73%
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Top Products on the Baby Category

Discover the most-viewed products in the Baby category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
HelloBaby Babyphone mit Kamera 3500 mAh Akku mit 5 Zoll Bildschirm 355° Schwenken-120° Neige-Zoomen Babyfone ohne WLAN 2 Wege Audio Temperatur 8 Schlaflieder Nachtsicht HB6550	...> Videoüberwachungsgeräte	HelloBaby	96.6K	140.81%	9.91%	8.76%	100	5.23%
Nuliie Milchpumpe Elektrisch tragbare S32 Elektrische milchpumpe freihändig 4 Modi 9 Stufen mit 18/21/24 mm komfortabler Flansch Privat mit Ersatzzubehör im Lieferumfang (2Packs Weiß)	...> Brustpumpen	Nuliie	67K	=	1.91%	19.82%	94	2.18%
Momcozy M5 Milchpumpe Elektrisch Tragbar Freihändig Doppelmilchpumpe Für Den Babymund Doppelt Abgedichteter Flansch Mit 3 Modi und 9 Stufen 24 mm (2 Rot)	...> Brustpumpen	momcozy	55K	=	8.13%	3.59%	< 50	15.42%
Paruu P20 Milchpumpe Elektrisch Tragbar Freihändig Elektrische Milchpumpe 4 Modi 12 Stufen mit 19/21/24 mm Doppelt Abgedichteter Flansch Low Noise Visualisierung der Milchmenge (2 Hellgrün)	...> Brustpumpen	PARUU	52.9K	=	2.77%	3.15%	66	8.73%
by Amazon Ultrasensitive Babyfeuchttücher 100% pflanzliche Fasern 99% Wasser 1080 Tücher Unparfümiert 18 Packungen à 60 Stück (zuvor unter der Marke Mama Bear geführt identisches Produkt)	...> Baby Feuchttücher & Nachfüllungen	Mama Bear	52.6K	=	14.36%	12.76%	68	8.95%
HelloBaby Babyphone mit Kamera 3500 mAh Akku mit 5 Zoll Bildschirm 355° Schwenken-120° Neige-Zoomen Babyfone ohne WLAN 2 Wege Audio Temperatur 8 Schlaflieder Nachtsicht HB6550	...> Videoüberwachungsgeräte	HelloBaby	96.6K	140.81%	9.91%	8.76%	100	5.23%
Nuliie Milchpumpe Elektrisch tragbare S32 Elektrische milchpumpe freihändig 4 Modi 9 Stufen mit 18/21/24 mm komfortabler Flansch Privat mit Ersatzzubehör im Lieferumfang (2Packs Weiß)	...> Brustpumpen	Nuliie	67K	=	1.91%	19.82%	94	2.18%
Momcozy M5 Milchpumpe Elektrisch Tragbar Freihändig Doppelmilchpumpe Für Den Babymund Doppelt Abgedichteter Flansch Mit 3 Modi und 9 Stufen 24 mm (2 Rot)	...> Brustpumpen	momcozy	55K	=	8.13%	3.59%	< 50	15.42%
Paruu P20 Milchpumpe Elektrisch Tragbar Freihändig Elektrische Milchpumpe 4 Modi 12 Stufen mit 19/21/24 mm Doppelt Abgedichteter Flansch Low Noise Visualisierung der Milchmenge (2 Hellgrün)	...> Brustpumpen	PARUU	52.9K	=	2.77%	3.15%	66	8.73%
by Amazon Ultrasensitive Babyfeuchttücher 100% pflanzliche Fasern 99% Wasser 1080 Tücher Unparfümiert 18 Packungen à 60 Stück (zuvor unter der Marke Mama Bear geführt identisches Produkt)	...> Baby Feuchttücher & Nachfüllungen	Mama Bear	52.6K	=	14.36%	12.76%	68	8.95%
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Top-level analysis of the Baby category on amazon.de

During 2025-11-01T00:00:00, the Baby category on amazon.de generated a total revenue of €118.7M.

The leading brands in this category are momcozy, Cybex, and Maxi-Cosi, which stand out in terms of revenue and consumer engagement.

The top-performing product was HelloBaby Babyphone mit Kamera 3500 mAh Akku mit 5 Zoll Bildschirm 355° Schwenken-120° Neige-Zoomen Babyfone ohne WLAN 2 Wege Audio Temperatur 8 Schlaflieder Nachtsicht HB6550, and it's the best-selling item in the category.