Best Selling Haarpflege & Styling Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Haarpflege & Styling in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Haarpflege & Styling category

See which brands are leading the Haarpflege & Styling category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dyson	5.48%	3.59pp	364.9K	267.10%	2.36%	45.27%	€447.36	19.41%
KÉRASTASE	2.38%	0.71pp	353.1K	248.07%	2.25%	13.61%	€444.30	16.02%
Olaplex	1.13%	0.60pp	112.1K	109.10%	0.52%	37.56%	€446.58	5.42%
Wella Professionals	2.65%	0.55pp	293.5K	66.76%	1.56%	8.77%	€100.39	17.24%
BIONOBLE	0.82%	0.45pp	274.3K	75.09%	1.44%	35.23%	€236.91	10.74%
Dyson	5.48%	3.59pp	364.9K	267.10%	2.36%	45.27%	€447.36	19.41%
KÉRASTASE	2.38%	0.71pp	353.1K	248.07%	2.25%	13.61%	€444.30	16.02%
Olaplex	1.13%	0.60pp	112.1K	109.10%	0.52%	37.56%	€446.58	5.42%
Wella Professionals	2.65%	0.55pp	293.5K	66.76%	1.56%	8.77%	€100.39	17.24%
BIONOBLE	0.82%	0.45pp	274.3K	75.09%	1.44%	35.23%	€236.91	10.74%
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Channels Breakdown & Performance

Understand where the top brands in the Haarpflege & Styling category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dyson

KÉRASTASE

Olaplex

Wella Professionals

BIONOBLE

Top selling sub-categories in the Haarpflege & Styling category

Explore the breakdown of sub-categories within the Haarpflege & Styling category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Trockenshampoos	99	6.96%	0.27%	9.27%	91	9.45%
Shampoo & Conditioner Sets	Unlock full list >	0.27%	5.78%	6.15%	95	6.56%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
	< 50	7.44%	0.72%	9.94%	80	8.20%
Haartrockner	80	17.86%	13.43%	8.65%	58	8.39%
Diffusoren	Unlock full list >	9.78%	9.93%	16.75%	100	2.63%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenstäbe	66	9.97%	9.70%	14.52%	60	0.84%
Haarglätter	77	2.76%	2.76%	0.27%	< 50	9.35%
Welleisen	90	9.22%	9.94%	6.74%	87	5.97%
Wellenstäbe	99	5.16%	11.38%	3.80%	91	14.28%
Kreppeisen	Unlock full list >	18.53%	9.96%	9.51%	96	3.15%
Lockenwickler	Unlock full list >	6.13%	0.32%	16.12%	72	8.29%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Haarpaste	Unlock full list >	9.61%	9.59%	1.09%	73	9.60%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
Haarbleichmittel	93	18.84%	2.49%	9.85%	< 50	2.42%
	92	4.56%	0.02%	1.54%	94	11.37%
Applikator-Flaschen	99	8.44%	10.00%	4.25%	90	10.00%
Färbeschalen	< 50	9.25%	5.03%	9.38%	79	9.85%
Bürsten, Kämme & Haarnadel	Unlock full list >	2.76%	14.14%	1.96%	< 50	14.23%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarclips	73	7.74%	8.66%	4.78%	< 50	17.14%
Haarspangen	Unlock full list >	4.54%	9.43%	0.46%	77	9.44%
Haarkrallen & Spinnen	Unlock full list >	4.13%	0.37%	2.84%	90	9.42%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Trockenshampoos	99	6.96%	0.27%	9.27%	91	9.45%
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Top Products on the Haarpflege & Styling Category

Discover the most-viewed products in the Haarpflege & Styling category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Dyson Airwrap i.d.™ Multi-Haarstyler und -trockner - Straight+Wavy	...> Multistyler	Dyson	97.8K	=	8.24%	9.90%	85	12.10%
Haarschneidemaschine für Männer Professionell Kabellose Haarschneidemaschine profi zum Haareschneider Haarschneider Herren und Trimmer Set Elektrischer Trimmer Herren mit Paket Box(Gray)	...> Haarscherer	VGRPRO	95.4K	=	3.99%	8.60%	91	8.17%
Botanic Hearth Rosmarin Haaröl – Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO – 198 ml	...> Haaröl	Botanic Hearth	93.7K	=	1.98%	5.42%	96	3.77%
Ionen Föhn AC Motor 1800W Haartrockner slopehill Schnelltrocknen Hair Dryer Salon Haarfön mit Heiß-/Kalttaste 3 Fön Concentrators and Diffuser 3 Temperatureinstellungen 2-Gang（Violett）	...> Haartrockner	slopehill	81.3K	=	1.19%	2.88%	< 50	9.05%
BIONOBLE Rosmarinöl Haare Bio - Fördert Haarwachstum Verlangsamt Haarausfall Kopfhaut Öl - Hair Oil mit Rosmarin Öl und Rizinusöl - Rosemary Oil for Hair Growth - Glasflasche Pipette Pumpe - 50ml	...> Haaröl	BIONOBLE	75.6K	=	11.12%	0.51%	100	7.75%
Dyson Airwrap i.d.™ Multi-Haarstyler und -trockner - Straight+Wavy	...> Multistyler	Dyson	97.8K	=	8.24%	9.90%	85	12.10%
Haarschneidemaschine für Männer Professionell Kabellose Haarschneidemaschine profi zum Haareschneider Haarschneider Herren und Trimmer Set Elektrischer Trimmer Herren mit Paket Box(Gray)	...> Haarscherer	VGRPRO	95.4K	=	3.99%	8.60%	91	8.17%
Botanic Hearth Rosmarin Haaröl – Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO – 198 ml	...> Haaröl	Botanic Hearth	93.7K	=	1.98%	5.42%	96	3.77%
Ionen Föhn AC Motor 1800W Haartrockner slopehill Schnelltrocknen Hair Dryer Salon Haarfön mit Heiß-/Kalttaste 3 Fön Concentrators and Diffuser 3 Temperatureinstellungen 2-Gang（Violett）	...> Haartrockner	slopehill	81.3K	=	1.19%	2.88%	< 50	9.05%
BIONOBLE Rosmarinöl Haare Bio - Fördert Haarwachstum Verlangsamt Haarausfall Kopfhaut Öl - Hair Oil mit Rosmarin Öl und Rizinusöl - Rosemary Oil for Hair Growth - Glasflasche Pipette Pumpe - 50ml	...> Haaröl	BIONOBLE	75.6K	=	11.12%	0.51%	100	7.75%
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Top-level analysis of the Haarpflege & Styling category on amazon.de

During 2026-04-01T00:00:00, the Haarpflege & Styling category on amazon.de generated a total revenue of €70.4M.

The leading brands in this category are Dyson, KÉRASTASE, and Olaplex, which stand out in terms of revenue and consumer engagement.

The top-performing product was Dyson Airwrap i.d.™ Multi-Haarstyler und -trockner - Straight+Wavy, and it's the best-selling item in the category.