Best Selling Kosmetik Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Kosmetik in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Kosmetik category

See which brands are leading the Kosmetik category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
KIKO	0.97%	0.89pp	375.4K	21.08%	50.87%	1030.11%	€9.50	12.49%
The Ordinary	0.88%	0.73pp	330.9K	1.74%	30.54%	724.65%	€8.59	6.26%
medicube	0.61%	0.43pp	231.7K	4.47%	48.53%	649.44%	€9.04	8.48%
DREAME	0.43%	0.38pp	51.9K	20.41%	47.37%	412.03%	€2.53	5.71%
Doppelherz	0.76%	0.38pp	226.4K	6.68%	42.64%	499.56%	€6.32	11.53%
KIKO	0.97%	0.89pp	375.4K	21.08%	50.87%	1030.11%	€9.50	12.49%
The Ordinary	0.88%	0.73pp	330.9K	1.74%	30.54%	724.65%	€8.59	6.26%
medicube	0.61%	0.43pp	231.7K	4.47%	48.53%	649.44%	€9.04	8.48%
DREAME	0.43%	0.38pp	51.9K	20.41%	47.37%	412.03%	€2.53	5.71%
Doppelherz	0.76%	0.38pp	226.4K	6.68%	42.64%	499.56%	€6.32	11.53%
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Channels Breakdown & Performance

Understand where the top brands in the Kosmetik category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

KIKO

The Ordinary

medicube

DREAME

Doppelherz

Top selling sub-categories in the Kosmetik category

Explore the breakdown of sub-categories within the Kosmetik category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
Seren	73	8.23%	9.96%	3.71%	91	2.99%
Gesichtswasser	Unlock full list >	8.51%	13.69%	0.67%	< 50	9.10%
	100	12.71%	9.85%	3.15%	95	5.49%
Sonnenschutz	63	6.68%	9.50%	0.58%	84	0.07%
After Sun	77	9.11%	3.29%	9.83%	100	3.66%
Selbstbräuner	99	14.52%	16.76%	7.48%	100	1.88%
Bräunungsbeschleuniger	Unlock full list >	7.91%	9.90%	2.94%	< 50	2.23%
	74	7.00%	2.34%	15.78%	< 50	4.83%
Feuchtigkeitspflege	81	4.47%	2.27%	1.00%	59	8.78%
Straffung & Modellierung	91	2.23%	4.51%	5.44%	100	19.94%
Puder	< 50	0.16%	5.70%	6.22%	64	10.00%
Peelings	100	2.06%	1.98%	10.17%	95	1.14%
Fango	Unlock full list >	2.04%	2.14%	0.68%	78	14.32%
	100	5.90%	10.90%	10.67%	93	9.71%
Pflegestifte & Lippenbalsam	82	18.67%	10.10%	9.49%	96	3.06%
Lippenvolumen	< 50	9.97%	0.23%	17.16%	58	7.99%
Peelings	Unlock full list >	10.00%	9.52%	13.42%	83	0.01%
	98	1.02%	5.51%	5.12%	85	5.78%
Augenmasken	< 50	0.43%	17.07%	0.16%	86	8.72%
Cremes	60	7.05%	2.22%	3.41%	66	8.70%
Seren	62	0.09%	7.18%	2.87%	83	3.59%
Gele	52	4.09%	8.22%	2.88%	76	9.44%
Falten-Pflaster	Unlock full list >	9.47%	3.73%	18.46%	70	3.65%
	93	8.48%	1.47%	7.03%	96	5.60%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
Trockenshampoos	Unlock full list >	6.96%	0.27%	9.27%	91	9.45%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Wachs	Unlock full list >	9.60%	6.83%	6.45%	96	19.14%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
Haartrockner & Zubehör	< 50	7.44%	0.72%	9.94%	80	8.20%
Eisen	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenwickler	Unlock full list >	6.13%	0.32%	16.12%	72	8.29%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
Haarspangen & -clips	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarkrallen & Spinnen	Unlock full list >	4.13%	0.37%	2.84%	90	9.42%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
Zubehör	92	4.56%	0.02%	1.54%	94	11.37%
Henna	Unlock full list >	10.39%	1.73%	8.74%	88	1.81%
	89	9.91%	0.44%	9.96%	74	7.85%
	89	5.50%	1.45%	8.87%	70	9.09%
Duschgel	65	2.34%	9.42%	5.62%	98	3.03%
Handseifen	98	19.74%	10.08%	4.61%	73	10.16%
Seifen	< 50	8.83%	5.90%	7.85%	70	5.94%
Duschöle	Unlock full list >	9.55%	10.00%	6.60%	53	19.24%
	61	5.26%	9.15%	0.50%	< 50	9.11%
Deo	< 50	13.74%	9.72%	17.58%	70	4.56%
Antitranspirant-Deo	100	3.58%	9.70%	1.60%	83	8.27%
Antitranspirants	Unlock full list >	2.70%	18.51%	3.68%	100	18.42%
	77	7.17%	17.27%	8.59%	< 50	8.54%
Badesalz	69	2.09%	2.10%	4.79%	< 50	9.88%
Schaumbäder	97	5.74%	0.21%	1.32%	100	11.67%
Badebomben	81	2.28%	7.12%	7.60%	58	9.83%
Badeöle	73	4.14%	2.01%	8.14%	68	8.94%
Duschbomben	Unlock full list >	9.63%	2.94%	6.68%	91	6.57%
	60	2.31%	4.41%	5.54%	65	19.81%
Badebürsten	53	5.57%	2.18%	1.09%	76	8.81%
Schwämme	84	3.01%	6.20%	6.48%	97	18.75%
Duschhauben	< 50	8.09%	0.66%	9.52%	64	9.66%
Peelinghandschuhe	97	0.55%	6.61%	3.39%	98	17.67%
Luffaschwämme	Unlock full list >	2.17%	4.02%	7.55%	56	7.88%
Pflegesets	Unlock full list >	15.82%	2.95%	12.02%	98	9.40%
	100	3.27%	7.73%	3.73%	97	4.25%
	< 50	8.93%	9.89%	5.17%	63	16.40%
Künstliche Nägel & Zubehör	< 50	5.07%	1.69%	8.88%	55	0.01%
Gellack	100	7.41%	9.21%	14.36%	97	10.57%
Hilfsmittel	84	9.84%	8.74%	10.24%	80	2.35%
Farblack	76	0.96%	4.48%	6.51%	94	1.86%
Nagellackentferner	Unlock full list >	9.89%	15.15%	1.83%	< 50	9.43%
	86	14.19%	5.96%	9.98%	66	9.94%
Nagelfeilen	62	5.60%	8.99%	1.01%	95	9.26%
Nagelknipser	67	18.55%	8.68%	8.34%	< 50	0.62%
Sets & Kits	86	9.97%	1.14%	9.89%	99	8.74%
Nagelscheren	< 50	8.66%	1.14%	9.62%	56	8.17%
Zubehör zur Nagelhautpflege	Unlock full list >	18.24%	8.68%	5.43%	< 50	8.76%
	90	13.00%	18.58%	10.00%	86	6.29%
Hand- & Nagelcremes	100	12.83%	5.00%	16.66%	74	5.08%
Fußcremes	93	9.29%	14.51%	1.31%	100	9.29%
Nagelhautpflegeöle	< 50	17.05%	8.57%	8.19%	68	9.62%
Fußbäder	96	9.43%	6.50%	18.99%	100	18.13%
Peelings	Unlock full list >	1.14%	5.84%	7.01%	64	9.95%
	86	9.86%	9.44%	10.36%	98	9.55%
Nagelhärter	< 50	17.09%	14.18%	9.65%	54	8.13%
Nagelwachstumsformeln	< 50	10.00%	8.74%	13.14%	< 50	12.30%
Nagelfestiger	97	9.86%	7.78%	15.98%	85	2.00%
Nagelaufheller	97	6.08%	11.29%	9.04%	95	9.02%
Rillenfüller	Unlock full list >	11.51%	17.04%	9.95%	100	6.99%
	98	9.66%	4.76%	18.66%	98	6.33%
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	Unlock full list >	4.24%	0.50%	2.73%	89	9.39%
	92	19.86%	14.73%	10.79%	94	9.69%
Grundierung	85	7.81%	5.33%	9.91%	98	4.77%
Make-Up Finish	< 50	3.84%	2.41%	7.68%	< 50	8.48%
Concealer	< 50	8.76%	6.76%	9.99%	75	7.33%
Rouge	96	11.46%	6.41%	19.45%	100	7.18%
Make-Up Basis	Unlock full list >	14.26%	9.05%	16.57%	66	8.28%
	81	9.48%	7.99%	9.78%	56	10.13%
Wimperntusche	90	6.15%	1.58%	14.84%	100	4.28%
Brauenstifte & -puder	99	9.85%	9.90%	7.54%	98	18.57%
Lidschatten	79	17.02%	17.55%	8.13%	54	9.96%
Eyeliner	93	10.00%	9.53%	8.56%	< 50	15.70%
Wimpernpflege	Unlock full list >	1.81%	4.29%	7.36%	95	7.71%
	100	6.95%	2.01%	13.28%	95	14.13%
Temporäre Tattoos	93	2.01%	4.79%	5.15%	91	19.74%
Henna	< 50	3.92%	6.89%	7.81%	< 50	17.29%
Glitzer	53	0.30%	4.18%	6.12%	< 50	10.00%
Körperfarben	85	5.55%	0.06%	10.50%	82	14.43%
Concealer	Unlock full list >	9.45%	1.81%	4.58%	91	9.85%
Make-Up Paletten	Unlock full list >	0.15%	7.47%	6.72%	61	3.31%
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
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Top Products on the Kosmetik Category

Discover the most-viewed products in the Kosmetik category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
celimax The Vita A Retinal Shot Tightening Booster \| Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml	...> Seren	celimax	172.7K	=	7.67%	9.40%	100	9.95%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	168.2K	82.91%	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rötlich-braun 4er-Pack	...> Henna	Golecha	130.7K	9.21%	3.50%	14.89%	93	8.70%
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)	...> Körpersonnenschutz	Nivea Sun	126.6K	101.28%	0.44%	10.45%	98	8.23%
Veleasha Magnetische Wimpern 1 Paar wiederverwendbare Magnetwimpern mit Applikator Katzenaugen Wimpern natürliches Aussehen kein Kleber benötigt Wimpern-Set luftige Kunstwimpern mit Magneten (M02)	...> Künstliche Wimpern	Veleasha	119.4K	=	19.27%	0.15%	97	16.70%
celimax The Vita A Retinal Shot Tightening Booster \| Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml	...> Seren	celimax	172.7K	=	7.67%	9.40%	100	9.95%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	168.2K	82.91%	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rötlich-braun 4er-Pack	...> Henna	Golecha	130.7K	9.21%	3.50%	14.89%	93	8.70%
NIVEA SUN Schutz & Pflege Sonnenlotion LSF 50+ wasserfester Sonnenschutz mit Vitamin C & Hyaluron schnell einziehende Sonnencreme für 48h Feuchtigkeit ohne weiße Rückstände (200 ml)	...> Körpersonnenschutz	Nivea Sun	126.6K	101.28%	0.44%	10.45%	98	8.23%
Veleasha Magnetische Wimpern 1 Paar wiederverwendbare Magnetwimpern mit Applikator Katzenaugen Wimpern natürliches Aussehen kein Kleber benötigt Wimpern-Set luftige Kunstwimpern mit Magneten (M02)	...> Künstliche Wimpern	Veleasha	119.4K	=	19.27%	0.15%	97	16.70%
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Top-level analysis of the Kosmetik category on amazon.de

During 2026-08-01T00:00:00, the Kosmetik category on amazon.de generated a total revenue of €186.5M.

The leading brands in this category are KIKO, The Ordinary, and medicube, which stand out in terms of revenue and consumer engagement.

The top-performing product was celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml, and it's the best-selling item in the category.