Best Selling Hautpflege Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Hautpflege in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Hautpflege category

See which brands are leading the Hautpflege category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
La Roche-Posay	5.17%	2.12pp	1.1M	159.47%	14.57%	35.52%	€20.59	6.59%
The Ordinary	2.54%	1.99pp	435.1K	148.92%	12.64%	18.67%	€18.07	3.92%
Beauty of Joseon	1.81%	1.14pp	157.6K	155.94%	10.40%	11.91%	€9.99	4.33%
BIOTHERM	1.84%	1.05pp	447.2K	120.15%	4.74%	9.10%	€7.48	0.31%
L'Oreal Paris	1.65%	0.95pp	596.7K	132.31%	10.05%	30.02%	€1.72	2.66%
La Roche-Posay	5.17%	2.12pp	1.1M	159.47%	14.57%	35.52%	€20.59	6.59%
The Ordinary	2.54%	1.99pp	435.1K	148.92%	12.64%	18.67%	€18.07	3.92%
Beauty of Joseon	1.81%	1.14pp	157.6K	155.94%	10.40%	11.91%	€9.99	4.33%
BIOTHERM	1.84%	1.05pp	447.2K	120.15%	4.74%	9.10%	€7.48	0.31%
L'Oreal Paris	1.65%	0.95pp	596.7K	132.31%	10.05%	30.02%	€1.72	2.66%
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Channels Breakdown & Performance

Understand where the top brands in the Hautpflege category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

La Roche-Posay

The Ordinary

Beauty of Joseon

BIOTHERM

L'Oreal Paris

Top selling sub-categories in the Hautpflege category

Explore the breakdown of sub-categories within the Hautpflege category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	62	16.84%	17.73%	7.97%	85	9.97%
	64	12.60%	18.71%	6.63%	85	3.48%
Tagespflege	97	14.03%	19.42%	5.42%	87	9.96%
Nachtpflege	99	9.84%	9.91%	7.49%	97	18.71%
Sprays	Unlock full list >	15.84%	18.53%	9.88%	92	4.78%
	88	7.63%	9.28%	9.23%	< 50	12.52%
Schaum & Gele	< 50	5.03%	1.50%	1.79%	64	9.08%
Reinigungsmilch & Cremes	93	19.54%	15.05%	10.49%	< 50	9.74%
Pads	< 50	8.63%	9.77%	4.57%	67	15.35%
Reinigungstücher	72	2.14%	9.84%	0.58%	< 50	1.25%
Gesichtsseife	Unlock full list >	4.04%	8.88%	2.89%	99	7.48%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
Seren	73	8.23%	9.96%	3.71%	91	2.99%
Gesichtswasser	Unlock full list >	8.51%	13.69%	0.67%	< 50	9.10%
	74	7.00%	2.34%	15.78%	< 50	4.83%
	81	4.47%	2.27%	1.00%	59	8.78%
Cremes	95	2.22%	1.77%	7.28%	90	3.21%
Lotionen	59	4.46%	0.09%	12.95%	83	3.09%
Öle	81	8.15%	5.83%	9.97%	57	5.60%
Körperbutter	60	0.19%	3.98%	2.98%	54	17.18%
Mousses	Unlock full list >	2.07%	4.10%	7.50%	100	7.83%
Straffung & Modellierung	91	2.23%	4.51%	5.44%	100	19.94%
Puder	< 50	0.16%	5.70%	6.22%	64	10.00%
Peelings	100	2.06%	1.98%	10.17%	95	1.14%
Fango	Unlock full list >	2.04%	2.14%	0.68%	78	14.32%
	100	12.71%	9.85%	3.15%	95	5.49%
	63	6.68%	9.50%	0.58%	84	0.07%
Körpersonnenschutz	94	18.43%	0.86%	14.58%	55	8.77%
Gesichtssonnenschutz	96	17.44%	12.10%	13.40%	100	9.19%
Lippensonnenschutz	Unlock full list >	9.83%	9.92%	7.47%	83	18.76%
After Sun	77	9.11%	3.29%	9.83%	100	3.66%
	99	14.52%	16.76%	7.48%	100	1.88%
Körperselbstbräuner	73	9.39%	9.99%	6.18%	< 50	18.35%
Gesichtsselbstbräuner	Unlock full list >	10.00%	9.55%	8.52%	< 50	15.83%
Bräunungsbeschleuniger	Unlock full list >	7.91%	9.90%	2.94%	< 50	2.23%
	100	5.90%	10.90%	10.67%	93	9.71%
Pflegestifte & Lippenbalsam	82	18.67%	10.10%	9.49%	96	3.06%
Peelings	61	10.00%	9.52%	13.42%	83	0.01%
Lippenvolumen	Unlock full list >	9.97%	0.23%	17.16%	58	7.99%
	98	1.02%	5.51%	5.12%	85	5.78%
Augenmasken	< 50	0.43%	17.07%	0.16%	86	8.72%
Cremes	60	7.05%	2.22%	3.41%	66	8.70%
Seren	62	0.09%	7.18%	2.87%	83	3.59%
Gele	52	4.09%	8.22%	2.88%	76	9.44%
Falten-Pflaster	Unlock full list >	9.47%	3.73%	18.46%	70	3.65%
	62	16.84%	17.73%	7.97%	85	9.97%
	64	12.60%	18.71%	6.63%	85	3.48%
Tagespflege	97	14.03%	19.42%	5.42%	87	9.96%
Nachtpflege	99	9.84%	9.91%	7.49%	97	18.71%
Sprays	Unlock full list >	15.84%	18.53%	9.88%	92	4.78%
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Top Products on the Hautpflege Category

Discover the most-viewed products in the Hautpflege category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	127.1K	=	0.86%	1.85%	66	4.17%
La Roche Posay Effaclar Schäumendes Reinigungsgel für zu Akne neigende fettige Haut Reinigt und beruhigt Mit Phylobioma und Zink 400 ml	...> Reinigungsmilch & Cremes	La Roche-Posay	106.1K	=	5.59%	1.82%	93	5.49%
Biodance Bio-Collagen Real Deep Mask 4er Pack - Gesichtsmasken Maske Gesicht Gesichtsmaske Frauen Gesichtsmaske Face Mask Porenverfeinerung Faltenbehandlung	...> Gesichtsmasken & -kuren	BIODANCE	87.9K	133.26%	9.08%	1.78%	< 50	9.69%
Natural Botulin Serum - Soforteffekt Gesicht - Anti Falten Creme - Anti Aging gegen Zornesfalte - Anti Falten Serum - Ärztlich bestätigte Wirksamkeit - Für 3 Monate	...> Tagespflege	After Inject	81.9K	=	0.39%	5.84%	< 50	9.76%
medicube Salmon Dna Pdrn Pink Collagen Jelly Gel Mask Overnight Face Mask for Glass Glow Hautelastizität. hydratisierend. straffend und feuchtigkeitsspendend. 4 Stück (1 Packung)	...> Gesichtsmasken & -kuren	medicube	78.3K	=	9.99%	15.42%	96	6.26%
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	127.1K	=	0.86%	1.85%	66	4.17%
La Roche Posay Effaclar Schäumendes Reinigungsgel für zu Akne neigende fettige Haut Reinigt und beruhigt Mit Phylobioma und Zink 400 ml	...> Reinigungsmilch & Cremes	La Roche-Posay	106.1K	=	5.59%	1.82%	93	5.49%
Biodance Bio-Collagen Real Deep Mask 4er Pack - Gesichtsmasken Maske Gesicht Gesichtsmaske Frauen Gesichtsmaske Face Mask Porenverfeinerung Faltenbehandlung	...> Gesichtsmasken & -kuren	BIODANCE	87.9K	133.26%	9.08%	1.78%	< 50	9.69%
Natural Botulin Serum - Soforteffekt Gesicht - Anti Falten Creme - Anti Aging gegen Zornesfalte - Anti Falten Serum - Ärztlich bestätigte Wirksamkeit - Für 3 Monate	...> Tagespflege	After Inject	81.9K	=	0.39%	5.84%	< 50	9.76%
medicube Salmon Dna Pdrn Pink Collagen Jelly Gel Mask Overnight Face Mask for Glass Glow Hautelastizität. hydratisierend. straffend und feuchtigkeitsspendend. 4 Stück (1 Packung)	...> Gesichtsmasken & -kuren	medicube	78.3K	=	9.99%	15.42%	96	6.26%
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Top-level analysis of the Hautpflege category on amazon.de

During 2026-04-01T00:00:00, the Hautpflege category on amazon.de generated a total revenue of €60.9M.

The leading brands in this category are La Roche-Posay, The Ordinary, and Beauty of Joseon, which stand out in terms of revenue and consumer engagement.

The top-performing product was The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml, and it's the best-selling item in the category.