Best Selling Bakery Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Bakery in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Bakery category

See which brands are leading the Bakery category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
McVitie's	5.56%	2.22pp	243.8K	248.37%	70.79%	24.88%	£3.87	51.00%
KoalaKoi	2.29%	1.72pp	225.1K	199.55%	12.03%	24.28%	£0.95	19.80%
London Grocery	1.91%	1.57pp	224.2K	247.38%	52.84%	11.70%	£1.79	23.22%
Generic	3.55%	1.41pp	182.9K	141.52%	60.86%	5.40%	£3.78	36.73%
Patisserie Valerie	2.61%	1.15pp	29.9K	39.41%	37.43%	20.12%	£1.65	36.38%
McVitie's	5.56%	2.22pp	243.8K	248.37%	70.79%	24.88%	£3.87	51.00%
KoalaKoi	2.29%	1.72pp	225.1K	199.55%	12.03%	24.28%	£0.95	19.80%
London Grocery	1.91%	1.57pp	224.2K	247.38%	52.84%	11.70%	£1.79	23.22%
Generic	3.55%	1.41pp	182.9K	141.52%	60.86%	5.40%	£3.78	36.73%
Patisserie Valerie	2.61%	1.15pp	29.9K	39.41%	37.43%	20.12%	£1.65	36.38%
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Channels Breakdown & Performance

Understand where the top brands in the Bakery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

McVitie's

KoalaKoi

London Grocery

Generic

Patisserie Valerie

Top selling sub-categories in the Bakery category

Explore the breakdown of sub-categories within the Bakery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	59	14.81%	2.21%	8.56%	< 50	2.28%
Chocolate	72	8.91%	5.76%	8.09%	98	5.81%
Breakfast Biscuits & Cookies	99	17.64%	0.00%	9.30%	90	12.68%
Assortments & Samplers	100	11.87%	4.73%	7.49%	81	18.47%
Digestive	98	9.52%	9.67%	1.45%	73	9.68%
Wafers	Unlock full list >	8.87%	9.96%	3.37%	99	9.96%
	83	9.37%	9.89%	7.36%	78	6.58%
White Loaves	88	3.77%	8.77%	8.26%	68	9.58%
Brown, Wholemeal & Granary	< 50	4.44%	12.19%	3.27%	72	12.28%
Seeded Loaves	95	8.14%	6.95%	5.86%	96	9.99%
Sourdough & Speciality	99	8.80%	5.17%	18.38%	98	19.24%
Rye Loaves	Unlock full list >	6.27%	11.50%	9.10%	66	8.97%
	97	9.62%	3.89%	11.23%	68	9.59%
	97	19.43%	14.04%	11.47%	99	9.58%
Chocolate Cakes	98	6.77%	15.08%	3.21%	99	2.65%
Sponge Cakes	< 50	17.95%	13.35%	8.68%	< 50	0.75%
Christmas Cakes	Unlock full list >	15.08%	16.19%	7.70%	98	7.36%
Cake Bars & Slices	100	16.89%	11.36%	8.35%	100	0.03%
Cupcakes & Fairy Cakes	Unlock full list >	7.72%	9.85%	2.53%	78	1.84%
	79	6.76%	9.67%	4.85%	95	16.06%
	< 50	6.58%	8.71%	12.49%	< 50	12.40%
Sourdough & Speciality	98	13.72%	8.34%	7.14%	99	2.53%
Brown, Wholemeal & Granary	Unlock full list >	8.80%	5.96%	7.75%	66	9.97%
Rolls & Buns	< 50	2.96%	1.06%	4.02%	< 50	9.73%
Cookies	< 50	9.47%	10.00%	18.79%	52	4.33%
Croissants & Pastries	98	17.96%	3.06%	9.93%	72	8.50%
Fruit Loaves, Teacakes & Scones	Unlock full list >	9.02%	5.53%	8.51%	95	5.58%
	57	12.27%	3.33%	8.11%	92	3.41%
Tortillas & Wraps	Unlock full list >	9.61%	9.58%	1.06%	88	9.59%
	59	14.81%	2.21%	8.56%	< 50	2.28%
Chocolate	72	8.91%	5.76%	8.09%	98	5.81%
Breakfast Biscuits & Cookies	99	17.64%	0.00%	9.30%	90	12.68%
Assortments & Samplers	100	11.87%	4.73%	7.49%	81	18.47%
Digestive	98	9.52%	9.67%	1.45%	73	9.68%
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Top Products on the Bakery Category

Discover the most-viewed products in the Bakery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe	...> Assortments & Samplers	Border	19K	78.76%	9.12%	8.32%	98	9.92%
Fit bakes 2g Carbs Wholegrain Keto Wraps 10g Protein 6x40g Tortillas Low Carb Wraps Low Carb Bread Keto Bread Protein Diet Food UK Diet Snacks Fitbakes	...> Wraps & Thins	fit bakes	14.3K	7.34%	19.11%	11.27%	98	5.76%
McVitie's Milk Chocolate Penguin Biscuits 7 Biscuits (Pack of 1)	...> Chocolate	McVitie's	12.6K	=	9.46%	18.14%	54	3.55%
House Lancaster Broken Biscuit Assortment 1.3Kg	...> Assortments & Samplers	House of Lancaster	11.3K	=	9.41%	19.96%	93	17.74%
Fit Bakes Keto Bread : 2g Carbs 7g Protein Low Carb Bread Loaf (16 slices) Multi Seeded Diabetic Food Keto Snacks Protein Snacks Low Calorie Diet 63 Calories Fitbakes	...> Seeded Loaves	fit bakes	10.8K	40.07%	4.27%	9.90%	100	6.80%
Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe	...> Assortments & Samplers	Border	19K	78.76%	9.12%	8.32%	98	9.92%
Fit bakes 2g Carbs Wholegrain Keto Wraps 10g Protein 6x40g Tortillas Low Carb Wraps Low Carb Bread Keto Bread Protein Diet Food UK Diet Snacks Fitbakes	...> Wraps & Thins	fit bakes	14.3K	7.34%	19.11%	11.27%	98	5.76%
McVitie's Milk Chocolate Penguin Biscuits 7 Biscuits (Pack of 1)	...> Chocolate	McVitie's	12.6K	=	9.46%	18.14%	54	3.55%
House Lancaster Broken Biscuit Assortment 1.3Kg	...> Assortments & Samplers	House of Lancaster	11.3K	=	9.41%	19.96%	93	17.74%
Fit Bakes Keto Bread : 2g Carbs 7g Protein Low Carb Bread Loaf (16 slices) Multi Seeded Diabetic Food Keto Snacks Protein Snacks Low Calorie Diet 63 Calories Fitbakes	...> Seeded Loaves	fit bakes	10.8K	40.07%	4.27%	9.90%	100	6.80%
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Top-level analysis of the Bakery category on amazon.co.uk

During 2026-04-01T00:00:00, the Bakery category on amazon.co.uk generated a total revenue of £12M.

The leading brands in this category are McVitie's, KoalaKoi, and London Grocery, which stand out in terms of revenue and consumer engagement.

The top-performing product was Border Biscuits 100 Packs Multipacks Box 5 Flavour Variety 2 per pack Individually Wrapped Cookies Gift Set Hotels B&Bs Conference Office Meeting Room School Lunch Box Uni College Cafe, and it's the best-selling item in the category.