Best Selling Grocery Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Grocery in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Grocery category

See which brands are leading the Grocery category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Andrex	2.27%	1.26pp	967.5K	129.94%	71.54%	35.74%	£12.83	8.73%
Phoenix	0.40%	0.34pp	104.1K	129.74%	56.76%	7.31%	£5.05	4.85%
NESCAFÉ	0.86%	0.29pp	932.9K	8.80%	66.69%	35.27%	£12.63	8.62%
Whyte & Mackay	0.29%	0.24pp	442K	67.05%	5.41%	31.00%	£11.94	0.01%
FRESHFIELDS MARKET	0.31%	0.21pp	497.5K	117.68%	58.07%	4.73%	£11.42	8.06%
Andrex	2.27%	1.26pp	967.5K	129.94%	71.54%	35.74%	£12.83	8.73%
Phoenix	0.40%	0.34pp	104.1K	129.74%	56.76%	7.31%	£5.05	4.85%
NESCAFÉ	0.86%	0.29pp	932.9K	8.80%	66.69%	35.27%	£12.63	8.62%
Whyte & Mackay	0.29%	0.24pp	442K	67.05%	5.41%	31.00%	£11.94	0.01%
FRESHFIELDS MARKET	0.31%	0.21pp	497.5K	117.68%	58.07%	4.73%	£11.42	8.06%
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Channels Breakdown & Performance

Understand where the top brands in the Grocery category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Andrex

Phoenix

NESCAFÉ

Whyte & Mackay

FRESHFIELDS MARKET

Top selling sub-categories in the Grocery category

Explore the breakdown of sub-categories within the Grocery category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	97	8.52%	9.73%	4.37%	99	15.00%
	82	5.37%	10.32%	1.87%	59	8.06%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
Floor Cleaners	64	5.87%	2.71%	9.25%	< 50	1.17%
De-Scalers	Unlock full list >	4.34%	9.21%	2.66%	57	7.62%
	80	9.99%	9.62%	8.40%	96	16.21%
Toilet Tissues	< 50	8.58%	9.76%	4.49%	50	15.20%
Kitchen Roll	96	9.92%	9.02%	9.20%	81	13.36%
Facial Tissues	62	13.66%	19.04%	5.08%	60	9.94%
Moist Wipes	Unlock full list >	16.51%	18.07%	7.66%	100	9.99%
	99	19.39%	15.20%	10.35%	63	9.76%
Liquid Detergent	78	10.00%	9.60%	8.44%	95	16.08%
Stain Removers	97	9.90%	8.99%	9.23%	83	13.23%
Detergent Capsules & Tablets	88	9.33%	9.99%	6.04%	99	18.07%
Liquid Fabric Softener	< 50	17.72%	12.37%	13.12%	< 50	9.25%
Fabric Dye	Unlock full list >	17.35%	11.81%	8.50%	< 50	0.32%
	< 50	6.16%	1.59%	14.86%	94	4.29%
Scourers & Sponges	58	2.52%	9.01%	5.65%	56	9.99%
Wet & Dry Mops	< 50	4.65%	7.32%	1.68%	72	6.71%
Brushes	99	3.67%	0.60%	12.04%	84	2.48%
Cleaning Gloves	73	1.32%	2.60%	9.29%	< 50	0.47%
Buckets & Bowls	Unlock full list >	8.12%	7.40%	11.78%	98	2.01%
	70	16.64%	4.34%	18.18%	90	6.10%
Bin Liners	91	7.78%	9.36%	3.05%	100	12.88%
Napkins	100	7.98%	5.58%	9.94%	94	5.18%
Foil	61	8.89%	6.97%	9.98%	99	7.76%
Food Bags	52	17.59%	12.24%	13.25%	< 50	9.22%
Cling Film	Unlock full list >	19.52%	15.07%	10.47%	89	9.74%
	61	12.98%	5.94%	9.85%	< 50	4.03%
	54	10.00%	0.31%	3.08%	91	8.25%
Snack Foods	54	5.70%	8.07%	0.18%	< 50	8.49%
Confectionery	96	3.97%	12.72%	2.93%	64	12.81%
Chocolate Candy	77	2.88%	6.00%	4.06%	51	4.18%
Breakfast Bars	Unlock full list >	8.98%	5.52%	5.29%	< 50	19.90%
	100	3.67%	7.98%	3.32%	100	9.56%
Vegetables	< 50	4.28%	0.22%	1.31%	68	11.68%
Pulses & Beans	88	9.21%	14.64%	9.71%	99	7.96%
Fish & Seafood	89	0.52%	3.41%	2.21%	99	16.24%
Pickles & Relishes	< 50	13.51%	18.89%	4.96%	71	9.93%
Fruits	Unlock full list >	9.06%	4.03%	4.72%	57	6.70%
	90	3.12%	9.59%	6.88%	99	9.58%
Sugars	< 50	6.51%	1.90%	15.25%	< 50	4.52%
Sugar Substitutes	91	0.39%	5.89%	9.87%	54	5.84%
Baking Powder & Raising Agents	< 50	11.98%	6.90%	18.90%	62	7.41%
Baking Mixes	< 50	9.79%	9.94%	7.32%	73	19.12%
Icing & Decorations	Unlock full list >	1.80%	9.96%	3.40%	76	7.24%
	92	2.97%	7.70%	3.70%	< 50	6.94%
Powdered Spices & Seasonings	< 50	4.48%	1.54%	8.68%	< 50	9.49%
Whole Spices & Herbs	83	9.40%	7.84%	9.83%	99	9.76%
Salt	90	17.37%	17.20%	8.46%	69	9.95%
Pepper	Unlock full list >	7.85%	17.35%	4.67%	91	17.26%
	100	4.10%	6.92%	2.44%	90	5.87%
Table Sauces & Condiments	72	3.03%	6.12%	3.86%	< 50	4.38%
Cooking Sauces & Pastes	70	8.58%	3.77%	17.50%	< 50	5.75%
Gravy	63	5.96%	1.41%	14.64%	86	4.15%
Dips & Tapenades	97	3.35%	0.43%	7.95%	87	2.07%
Chutneys	Unlock full list >	5.05%	1.67%	8.87%	91	0.02%
	80	9.96%	1.82%	14.35%	100	1.88%
	58	8.78%	10.00%	5.21%	< 50	5.64%
Fresh Vegetables	100	9.46%	7.88%	7.79%	93	4.02%
Fresh Fruits	82	19.94%	14.44%	9.23%	78	2.23%
Fresh Salads & Herbs	< 50	9.82%	9.50%	10.05%	< 50	2.48%
Fresh Mixed Fruit & Vegetables Boxes	Unlock full list >	8.07%	5.59%	3.31%	< 50	6.72%
	84	1.50%	2.62%	6.82%	< 50	3.86%
Dairy & Plant-Based Milk	92	1.95%	7.37%	9.38%	84	7.34%
Dairy & Plant-Based Cheese	< 50	6.76%	16.15%	5.72%	88	16.06%
Dairy & Plant-Based Yoghurt	95	9.75%	9.96%	7.19%	100	19.44%
Eggs & Eggs Substitutes	84	13.27%	18.65%	4.75%	61	9.91%
Butter, Margarine & Plant-Based Alternatives	Unlock full list >	11.49%	19.86%	6.08%	67	4.45%
	89	8.19%	4.05%	16.42%	92	17.28%
Chicken	75	4.02%	2.17%	7.96%	79	8.76%
Beef	100	8.40%	3.61%	17.31%	71	5.66%
Sausages & Chipolatas	100	8.28%	6.21%	3.70%	94	4.54%
Pork	66	6.41%	3.42%	9.48%	99	2.04%
Bacon & Gammon	Unlock full list >	2.16%	6.98%	7.54%	< 50	9.85%
	< 50	6.72%	3.70%	0.64%	< 50	8.07%
Cooked & Continental Meats	99	9.78%	4.69%	5.15%	99	6.02%
Salad Pots & Coleslaw	90	6.46%	14.74%	2.99%	99	2.43%
Dips, Houmous & Salsa	99	14.11%	17.16%	7.31%	89	2.20%
Olives & Antipasti	Unlock full list >	5.30%	7.87%	10.06%	99	14.89%
	92	9.97%	8.30%	14.53%	94	13.69%
Fish	98	3.89%	0.23%	8.26%	84	1.46%
Shellfish	96	8.13%	9.94%	3.46%	98	6.64%
Smoked Salmon	100	6.95%	15.28%	3.34%	95	2.79%
Caviars & Roes	Unlock full list >	0.34%	3.98%	7.28%	77	1.19%
	65	5.31%	10.27%	1.91%	87	8.04%
	87	5.19%	1.84%	8.94%	99	0.17%
Cola	< 50	9.67%	7.13%	17.58%	< 50	16.72%
Soda	76	9.88%	8.85%	10.61%	93	2.09%
Root Beer	Unlock full list >	11.68%	19.67%	6.18%	96	5.74%
	53	2.87%	5.99%	4.07%	< 50	4.17%
Still Water	51	7.17%	9.07%	13.80%	< 50	11.11%
Carbonated Water	92	15.54%	7.18%	9.90%	94	9.82%
Flavoured Water	Unlock full list >	0.44%	5.28%	6.59%	95	9.99%
	100	11.41%	6.85%	7.77%	80	9.96%
Instant Coffee	99	18.76%	11.50%	3.72%	91	11.59%
Single-Serve Capsules & Pods	< 50	15.88%	1.35%	1.84%	88	14.40%
Whole Coffee Beans	84	9.89%	2.47%	0.62%	< 50	9.13%
Ground Coffee	< 50	9.19%	5.17%	9.14%	81	9.87%
Ready to Drink Liquid Coffee	Unlock full list >	9.72%	3.48%	11.88%	95	9.47%
	< 50	5.82%	9.34%	3.63%	80	14.20%
Fruit & Herbal Tea	< 50	9.07%	7.34%	6.18%	69	7.42%
Black	< 50	10.64%	5.66%	19.70%	95	6.81%
Iced Tea	65	6.14%	8.37%	0.47%	56	9.30%
Green	99	7.94%	3.19%	16.81%	83	5.39%
Kombucha	Unlock full list >	6.29%	8.60%	2.09%	92	9.53%
	77	8.85%	5.87%	7.91%	< 50	9.97%
Syrups	86	10.50%	1.83%	8.70%	100	1.90%
Concentrates	Unlock full list >	9.98%	0.03%	16.90%	< 50	8.09%
	98	0.90%	4.44%	6.58%	86	1.80%
	75	5.29%	7.67%	1.01%	93	7.49%
Whisky	< 50	6.64%	3.72%	9.56%	< 50	2.43%
Liqueurs	76	0.55%	3.24%	8.37%	< 50	0.27%
Gin	66	1.28%	5.81%	4.93%	88	5.95%
Vodka	92	1.38%	2.56%	9.36%	100	0.52%
Rum	Unlock full list >	3.63%	8.42%	3.21%	91	7.28%
	100	10.70%	5.71%	19.76%	69	6.84%
Lager	100	2.95%	0.91%	7.72%	77	2.50%
Ale	Unlock full list >	7.99%	3.24%	16.87%	< 50	5.42%
	99	0.80%	4.35%	6.71%	64	1.68%
Red Wine	95	9.78%	9.57%	9.68%	100	2.74%
White Wine	76	10.73%	19.34%	9.94%	52	5.22%
Rosé Wine	Unlock full list >	12.13%	17.68%	9.98%	66	6.71%
Cider	98	2.95%	1.22%	11.22%	84	1.90%
	68	7.48%	4.87%	9.83%	100	4.06%
Champagne	100	6.20%	3.14%	9.39%	90	1.69%
Prosecco	58	3.43%	6.42%	3.33%	< 50	4.92%
Sparkling Wine	100	2.86%	1.01%	7.66%	96	2.58%
Cava	< 50	0.66%	3.16%	8.50%	< 50	0.17%
Cremant	Unlock full list >	4.62%	1.13%	8.65%	97	0.58%
	97	8.52%	9.73%	4.37%	99	15.00%
	82	5.37%	10.32%	1.87%	59	8.06%
All-Purpose Cleaners	90	2.92%	6.03%	4.01%	95	4.23%
Toilet Cleaners	< 50	8.08%	13.23%	0.31%	73	8.98%
Drain Openers	81	6.24%	8.43%	0.62%	99	9.49%
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Top Products on the Grocery Category

Discover the most-viewed products in the Grocery category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Velvet Classic Quilted Toilet Tissue 24 Standard Rolls	...> Toilet Tissues	Velvet	285.6K	78.59%	6.05%	18.96%	72	8.21%
Pepsi Max Cola \| 330ml Can \| 24 Pack	...> Cola	Pepsi	276.1K	115.21%	9.99%	7.25%	55	8.54%
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified	...> Toilet Tissues	Andrex	226.8K	180.00%	19.98%	5.99%	53	8.75%
by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml	...> Still Water	Amazon	199.9K	108.14%	8.02%	5.32%	96	9.60%
Diet Coke Soft Drink Cans 24 x 330 mL	...> Cola	Diet Coke	162.4K	219.26%	4.90%	3.86%	81	9.44%
Velvet Classic Quilted Toilet Tissue 24 Standard Rolls	...> Toilet Tissues	Velvet	285.6K	78.59%	6.05%	18.96%	72	8.21%
Pepsi Max Cola \| 330ml Can \| 24 Pack	...> Cola	Pepsi	276.1K	115.21%	9.99%	7.25%	55	8.54%
Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified	...> Toilet Tissues	Andrex	226.8K	180.00%	19.98%	5.99%	53	8.75%
by Amazon Still Spring Water 500 ml (Pack of 12) Total 6000ml	...> Still Water	Amazon	199.9K	108.14%	8.02%	5.32%	96	9.60%
Diet Coke Soft Drink Cans 24 x 330 mL	...> Cola	Diet Coke	162.4K	219.26%	4.90%	3.86%	81	9.44%
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Top-level analysis of the Grocery category on amazon.co.uk

During 2026-09-01T00:00:00, the Grocery category on amazon.co.uk generated a total revenue of £391.5M.

The leading brands in this category are Andrex, Phoenix, and NESCAFÉ, which stand out in terms of revenue and consumer engagement.

The top-performing product was Velvet Classic Quilted Toilet Tissue 24 Standard Rolls, and it's the best-selling item in the category.