Best Selling Beer, Wine & Spirits Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Beer, Wine & Spirits in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Beer, Wine & Spirits category

See which brands are leading the Beer, Wine & Spirits category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Heineken	1.83%	1.50pp	41.9K	190.61%	131.17%	205.45%	£14.03	19.80%
Whyte & Mackay	1.37%	0.98pp	3.7K	137.86%	47.39%	5.73%	£11.34	0.72%
Moët & Chandon	1.23%	0.89pp	39.7K	9.87%	129.41%	60.44%	£10.40	5.39%
Corona	1.22%	0.80pp	40.3K	9.55%	124.02%	153.04%	£1.35	19.80%
The Famous Grouse	1.70%	0.65pp	24.2K	164.63%	58.34%	57.96%	£1.71	8.10%
Heineken	1.83%	1.50pp	41.9K	190.61%	131.17%	205.45%	£14.03	19.80%
Whyte & Mackay	1.37%	0.98pp	3.7K	137.86%	47.39%	5.73%	£11.34	0.72%
Moët & Chandon	1.23%	0.89pp	39.7K	9.87%	129.41%	60.44%	£10.40	5.39%
Corona	1.22%	0.80pp	40.3K	9.55%	124.02%	153.04%	£1.35	19.80%
The Famous Grouse	1.70%	0.65pp	24.2K	164.63%	58.34%	57.96%	£1.71	8.10%
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Channels Breakdown & Performance

Understand where the top brands in the Beer, Wine & Spirits category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Heineken

Whyte & Mackay

Moët & Chandon

Corona

The Famous Grouse

Top selling sub-categories in the Beer, Wine & Spirits category

Explore the breakdown of sub-categories within the Beer, Wine & Spirits category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	75	5.29%	7.67%	1.01%	93	7.49%
Whisky	< 50	6.64%	3.72%	9.56%	< 50	2.43%
Gin	66	1.28%	5.81%	4.93%	88	5.95%
	92	1.38%	2.56%	9.36%	100	0.52%
Plain	75	0.11%	5.51%	6.39%	79	10.00%
Flavoured	Unlock full list >	1.75%	2.38%	0.96%	100	14.68%
Liqueurs	76	0.55%	3.24%	8.37%	< 50	0.27%
Rum	Unlock full list >	3.63%	8.42%	3.21%	91	7.28%
	100	10.70%	5.71%	19.76%	69	6.84%
Lager	100	2.95%	0.91%	7.72%	77	2.50%
Ale	Unlock full list >	7.99%	3.24%	16.87%	< 50	5.42%
	99	0.80%	4.35%	6.71%	64	1.68%
Red Wine	95	9.78%	9.57%	9.68%	100	2.74%
White Wine	76	10.73%	19.34%	9.94%	52	5.22%
Rosé Wine	Unlock full list >	12.13%	17.68%	9.98%	66	6.71%
	68	7.48%	4.87%	9.83%	100	4.06%
Champagne	100	6.20%	3.14%	9.39%	90	1.69%
Sparkling Wine	100	2.86%	1.01%	7.66%	96	2.58%
Prosecco	58	3.43%	6.42%	3.33%	< 50	4.92%
Cava	< 50	0.66%	3.16%	8.50%	< 50	0.17%
Cremant	Unlock full list >	4.62%	1.13%	8.65%	97	0.58%
Cider	Unlock full list >	2.95%	1.22%	11.22%	84	1.90%
	75	5.29%	7.67%	1.01%	93	7.49%
Whisky	< 50	6.64%	3.72%	9.56%	< 50	2.43%
Gin	66	1.28%	5.81%	4.93%	88	5.95%
	92	1.38%	2.56%	9.36%	100	0.52%
Plain	75	0.11%	5.51%	6.39%	79	10.00%
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Top Products on the Beer, Wine & Spirits Category

Discover the most-viewed products in the Beer, Wine & Spirits category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Heineken Lager Beer Cans 15x 440ml	...> Lager	Heineken	27.7K	=	3.45%	9.00%	78	4.53%
Talisker Skye Single Malt Scotch Whisky \| 45.8% vol \| 70cl \| Smoky Flavour \| Citrus Bursts \| Perfect for Whisky Lovers \| with Gift Box	...> Whisky	Talisker	27.2K	32.32%	6.95%	12.67%	100	9.84%
Smirnoff No. 21 Vodka \| 37.5% vol \| 1L \| Triple Distilled & 10 x Filtered \| Premium Made in Great Britain \| Smooth with a Hint of Sweetness & Pepper \| 1ltr	...> Plain	Smirnoff	24.8K	7.37%	0.17%	9.54%	< 50	0.93%
by Amazon Vodka 1L	...> Plain	Amazon	24.1K	64.50%	9.79%	6.04%	65	9.24%
Bunnahabhain Stiuireadair Islay Single Malt Scotch Whisky 70cl \| 46.3% vol \| Fruity Nutty Spicey Unpeated Islay Whisky \| Islay Single Malt Whisky	...> Whisky	Bunnahabhain	22.5K	33.79%	9.90%	19.63%	74	3.61%
Heineken Lager Beer Cans 15x 440ml	...> Lager	Heineken	27.7K	=	3.45%	9.00%	78	4.53%
Talisker Skye Single Malt Scotch Whisky \| 45.8% vol \| 70cl \| Smoky Flavour \| Citrus Bursts \| Perfect for Whisky Lovers \| with Gift Box	...> Whisky	Talisker	27.2K	32.32%	6.95%	12.67%	100	9.84%
Smirnoff No. 21 Vodka \| 37.5% vol \| 1L \| Triple Distilled & 10 x Filtered \| Premium Made in Great Britain \| Smooth with a Hint of Sweetness & Pepper \| 1ltr	...> Plain	Smirnoff	24.8K	7.37%	0.17%	9.54%	< 50	0.93%
by Amazon Vodka 1L	...> Plain	Amazon	24.1K	64.50%	9.79%	6.04%	65	9.24%
Bunnahabhain Stiuireadair Islay Single Malt Scotch Whisky 70cl \| 46.3% vol \| Fruity Nutty Spicey Unpeated Islay Whisky \| Islay Single Malt Whisky	...> Whisky	Bunnahabhain	22.5K	33.79%	9.90%	19.63%	74	3.61%
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Top-level analysis of the Beer, Wine & Spirits category on amazon.co.uk

During 2026-04-01T00:00:00, the Beer, Wine & Spirits category on amazon.co.uk generated a total revenue of £42.2M.

The leading brands in this category are Heineken, Whyte & Mackay, and Moët & Chandon, which stand out in terms of revenue and consumer engagement.

The top-performing product was Heineken Lager Beer Cans 15x 440ml, and it's the best-selling item in the category.