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Best Selling Fresh & Chilled Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fresh & Chilled in amazon.co.uk for September 1, and read the full analysis below

Last updated : September 1, 2026



Top Brands on the Fresh & Chilled category

See which brands are leading the Fresh & Chilled category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Sep 2026 vs. Sep 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
London Grocery8.06%2.47pp51K105.81%144.58%32.44%£56.050.96%
FRESHFIELDS MARKET2.28%1.77pp3.8K93.27%89.66%9.77%£40.360.07%
Iceland1.69%1.59pp40.6K67.51%114.54%28.65%£23.180.38%
KoalaKoi2.97%1.19pp50.1K30.27%144.28%21.03%£54.190.50%
CO OP1.40%0.97pp2.6K104.68%144.38%12.29%£49.150.49%
London Grocery8.06%2.47pp51K105.81%144.58%32.44%£56.050.96%
FRESHFIELDS MARKET2.28%1.77pp3.8K93.27%89.66%9.77%£40.360.07%
Iceland1.69%1.59pp40.6K67.51%114.54%28.65%£23.180.38%
KoalaKoi2.97%1.19pp50.1K30.27%144.28%21.03%£54.190.50%
CO OP1.40%0.97pp2.6K104.68%144.38%12.29%£49.150.49%

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Channels Breakdown & Performance

Understand where the top brands in the Fresh & Chilled category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
London Grocery
FRESHFIELDS MARKET
Iceland
KoalaKoi
CO OP

Top selling sub-categories in the Fresh & Chilled category

Explore the breakdown of sub-categories within the Fresh & Chilled category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Sep 2026 vs. Sep 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
588.78%10.00%5.21%< 505.64%
1009.46%7.88%7.79%934.02%
Prepared Vegetables7714.79%19.60%9.96%935.36%
Potatoes< 509.78%7.48%16.75%< 5015.90%
Peppers676.82%9.55%0.81%620.16%
Onions & Leeks< 501.55%2.55%1.16%6214.93%
Carrots, Parsnips & Root VegetablesUnlock full list >7.94%0.54%9.49%958.43%
8219.94%14.44%9.23%782.23%
Berries899.48%9.83%18.04%927.12%
Citrus Fruits7213.44%17.85%7.02%< 506.63%
Prepared Fruit< 5016.73%17.64%9.78%< 504.26%
Bananas8419.81%11.18%9.26%972.32%
ApplesUnlock full list >14.44%16.83%7.45%< 507.09%
< 509.82%9.50%10.05%< 502.48%
Coriander869.89%9.84%15.65%981.74%
ParsleyUnlock full list >11.70%17.24%9.96%< 506.91%
Fresh Mixed Fruit & Vegetables BoxesUnlock full list >8.07%5.59%3.31%< 506.72%
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Milk985.26%10.20%9.97%998.01%
Plant-Based MilkUnlock full list >9.24%9.97%5.84%8817.67%
< 506.76%16.15%5.72%8816.06%
Cheddar950.96%5.63%6.90%809.96%
Artisan & Speciality576.05%8.30%0.33%819.12%
Cream Cheeses1007.36%9.13%2.36%9511.86%
Lunchbox & Snacking920.43%18.22%13.92%< 507.66%
MozzarellaUnlock full list >6.40%3.27%0.13%548.30%
959.75%9.96%7.19%10019.44%
Flavoured< 505.09%7.73%9.69%5215.27%
Greek & Strained958.65%1.13%9.62%1008.18%
Kefir959.43%6.50%7.03%8018.14%
Greek & Strained Flavoured Yoghurt534.34%2.62%19.79%902.55%
Yoghurt DrinksUnlock full list >10.53%15.82%2.37%829.55%
8413.27%18.65%4.75%619.91%
Whole Eggs< 509.39%6.41%19.19%< 5018.33%
Egg Whites829.83%7.65%16.31%9615.46%
Egg SubstitutesUnlock full list >11.19%3.31%9.93%< 507.14%
7111.49%19.86%6.08%674.45%
Butter1001.67%2.42%6.93%913.71%
Spreads992.45%18.90%3.36%905.09%
Ghee895.86%11.06%8.98%859.08%
Plant-Based ButterUnlock full list >6.62%9.47%13.20%980.17%
898.19%4.05%16.42%9217.28%
754.02%2.17%7.96%798.76%
Breasts< 504.06%0.28%2.92%629.45%
Legs & Thighs1002.17%9.87%0.56%1001.23%
Whole Chickens694.14%8.25%2.83%643.39%
Breaded ChickenUnlock full list >9.05%7.14%6.11%1005.08%
1008.40%3.61%17.31%715.66%
Beef Mince< 505.71%0.17%10.79%5114.13%
Steaks952.22%7.08%4.68%1009.86%
Joints822.27%5.64%5.49%9619.87%
Burgers829.37%7.79%9.84%979.63%
Diced & Stew MeatUnlock full list >8.27%16.72%4.23%993.71%
Sausages & Chipolatas1008.28%6.21%3.70%944.54%
666.41%3.42%9.48%992.04%
Chops & Steaks642.40%5.74%5.66%6919.68%
Black PuddingUnlock full list >7.24%0.04%9.34%999.51%
Bacon & GammonUnlock full list >2.16%6.98%7.54%< 509.85%
< 506.72%3.70%0.64%< 508.07%
999.78%4.69%5.15%996.02%
Ham999.09%9.97%6.23%1005.01%
Salami999.16%9.96%19.76%885.59%
Chicken1007.10%9.66%1.31%967.75%
Chorizo508.24%9.96%3.73%563.01%
Cured HamUnlock full list >15.50%15.76%7.86%581.09%
906.46%14.74%2.99%992.43%
Chopped HerringUnlock full list >9.91%9.32%10.89%1001.88%
9914.11%17.16%7.31%892.20%
Houmous909.86%9.43%10.37%939.56%
DipsUnlock full list >9.88%9.86%15.86%< 501.91%
985.30%7.87%10.06%9914.89%
OlivesUnlock full list >19.56%1.39%4.20%7410.83%
929.97%8.30%14.53%9413.69%
983.89%0.23%8.26%841.46%
Salmon634.29%0.21%1.32%6911.66%
Tuna7215.14%9.69%7.73%901.37%
Cod833.86%0.04%3.13%629.51%
Anchovies< 502.00%2.20%4.86%729.89%
MackerelUnlock full list >8.95%6.96%5.75%955.31%
968.13%9.94%3.46%986.64%
Shrimp & Prawns1000.09%4.46%5.76%925.13%
Scallops809.01%7.06%5.95%755.19%
OystersUnlock full list >5.83%8.15%0.00%< 508.71%
Smoked Salmon1006.95%15.28%3.34%952.79%
Caviars & RoesUnlock full list >0.34%3.98%7.28%771.19%
588.78%10.00%5.21%< 505.64%
1009.46%7.88%7.79%934.02%
Prepared Vegetables7714.79%19.60%9.96%935.36%
Potatoes< 509.78%7.48%16.75%< 5015.90%
Peppers676.82%9.55%0.81%620.16%

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Top Products on the Fresh & Chilled Category

Discover the most-viewed products in the Fresh & Chilled category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Sep 2026 vs. Sep 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY58.7K147.12%13.81%2.24%939.01%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons31.2K193.24%6.02%9.77%722.60%
Oatly Vanilla Drink 1 Litre (Pack of 6)
Oatly Vanilla Drink 1 Litre (Pack of 6)
...> Oat
OATLY27.3K=9.10%6.28%< 509.42%
Alpro Almond Drink No Sugar Unsweetened Dairy Free Long Life 1L (8 Pack)
Alpro Almond Drink No Sugar Unsweetened Dairy Free Long Life 1L (8 Pack)
...> Almond
Alpro17.6K99.84%13.76%0.08%682.87%
Morrisons Large Free Range Eggs 12 pack
Morrisons Large Free Range Eggs 12 pack
...> Whole Eggs
Morrisons15K29.58%1.37%0.75%995.34%
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY58.7K147.12%13.81%2.24%939.01%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons31.2K193.24%6.02%9.77%722.60%
Oatly Vanilla Drink 1 Litre (Pack of 6)
Oatly Vanilla Drink 1 Litre (Pack of 6)
...> Oat
OATLY27.3K=9.10%6.28%< 509.42%
Alpro Almond Drink No Sugar Unsweetened Dairy Free Long Life 1L (8 Pack)
Alpro Almond Drink No Sugar Unsweetened Dairy Free Long Life 1L (8 Pack)
...> Almond
Alpro17.6K99.84%13.76%0.08%682.87%
Morrisons Large Free Range Eggs 12 pack
Morrisons Large Free Range Eggs 12 pack
...> Whole Eggs
Morrisons15K29.58%1.37%0.75%995.34%

What’s selling—and why

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