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Best Selling Fresh & Chilled Products & Brands on amazon.co.uk

See the full list of Market Leaders In Amazon Fresh & Chilled in amazon.co.uk for April 1, and read the full analysis below

Last updated : April 1, 2026



Top Brands on the Fresh & Chilled category

See which brands are leading the Fresh & Chilled category on amazon.co.uk. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Apr 2026 vs. Apr 2025
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
London Grocery8.93%5.40pp54.3K344.70%183.16%8.95%£56.2711.05%
KoalaKoi2.49%2.30pp7.8K197.29%158.58%0.62%£31.950.26%
Generic3.46%1.90pp33.3K31.71%142.27%5.46%£47.2110.72%
Pound Veg1.84%1.81pp32.2K197.68%113.17%3.14%£51.470.71%
My Exotic Fruit1.59%1.35pp50.2K325.04%87.93%6.46%£16.401.35%
London Grocery8.93%5.40pp54.3K344.70%183.16%8.95%£56.2711.05%
KoalaKoi2.49%2.30pp7.8K197.29%158.58%0.62%£31.950.26%
Generic3.46%1.90pp33.3K31.71%142.27%5.46%£47.2110.72%
Pound Veg1.84%1.81pp32.2K197.68%113.17%3.14%£51.470.71%
My Exotic Fruit1.59%1.35pp50.2K325.04%87.93%6.46%£16.401.35%

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Channels Breakdown & Performance

Understand where the top brands in the Fresh & Chilled category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
London Grocery
KoalaKoi
Generic
Pound Veg
My Exotic Fruit

Top selling sub-categories in the Fresh & Chilled category

Explore the breakdown of sub-categories within the Fresh & Chilled category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Apr 2026 vs. Apr 2025
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%
Cheddar950.96%5.63%6.90%809.96%
Artisan & Speciality576.05%8.30%0.33%819.12%
Cream Cheeses1007.36%9.13%2.36%9511.86%
Lunchbox & Snacking920.43%18.22%13.92%< 507.66%
MozzarellaUnlock full list >6.40%3.27%0.13%548.30%
959.75%9.96%7.19%10019.44%
Flavoured< 505.09%7.73%9.69%5215.27%
Kefir959.43%6.50%7.03%8018.14%
Greek & Strained958.65%1.13%9.62%1008.18%
Yoghurt Drinks< 5010.53%15.82%2.37%829.55%
Greek & Strained Flavoured YoghurtUnlock full list >4.34%2.62%19.79%902.55%
8413.27%18.65%4.75%619.91%
Whole Eggs< 509.39%6.41%19.19%< 5018.33%
Egg Whites829.83%7.65%16.31%9615.46%
Egg SubstitutesUnlock full list >11.19%3.31%9.93%< 507.14%
7111.49%19.86%6.08%674.45%
Butter1001.67%2.42%6.93%913.71%
Spreads992.45%18.90%3.36%905.09%
Ghee895.86%11.06%8.98%859.08%
Plant-Based ButterUnlock full list >6.62%9.47%13.20%980.17%
588.78%10.00%5.21%< 505.64%
8219.94%14.44%9.23%782.23%
Dates< 506.68%11.94%9.20%< 508.85%
Berries899.48%9.83%18.04%927.12%
Apples< 5014.44%16.83%7.45%< 507.09%
Citrus Fruits7213.44%17.85%7.02%< 506.63%
Prepared FruitUnlock full list >16.73%17.64%9.78%< 504.26%
1009.46%7.88%7.79%934.02%
Prepared Vegetables7714.79%19.60%9.96%935.36%
Potatoes< 509.78%7.48%16.75%< 5015.90%
Peppers676.82%9.55%0.81%620.16%
Salad Bags & Bowls8910.45%2.67%9.87%709.94%
Onions & LeeksUnlock full list >1.55%2.55%1.16%6214.93%
< 509.82%9.50%10.05%< 502.48%
Parsley< 5011.70%17.24%9.96%< 506.91%
CorianderUnlock full list >9.89%9.84%15.65%981.74%
Fresh Mixed Fruit & Vegetables BoxesUnlock full list >8.07%5.59%3.31%< 506.72%
898.19%4.05%16.42%9217.28%
754.02%2.17%7.96%798.76%
Breasts< 504.06%0.28%2.92%629.45%
Legs & Thighs1002.17%9.87%0.56%1001.23%
Whole Chickens694.14%8.25%2.83%643.39%
Breaded ChickenUnlock full list >9.05%7.14%6.11%1005.08%
1008.40%3.61%17.31%715.66%
Beef Mince< 505.71%0.17%10.79%5114.13%
Steaks952.22%7.08%4.68%1009.86%
Burgers829.37%7.79%9.84%979.63%
Joints822.27%5.64%5.49%9619.87%
Diced & Stew MeatUnlock full list >8.27%16.72%4.23%993.71%
Sausages & Chipolatas1008.28%6.21%3.70%944.54%
666.41%3.42%9.48%992.04%
Chops & Steaks642.40%5.74%5.66%6919.68%
Black PuddingUnlock full list >7.24%0.04%9.34%999.51%
Bacon & GammonUnlock full list >2.16%6.98%7.54%< 509.85%
< 506.72%3.70%0.64%< 508.07%
999.78%4.69%5.15%996.02%
Ham999.09%9.97%6.23%1005.01%
Salami999.16%9.96%19.76%885.59%
Chicken1007.10%9.66%1.31%967.75%
Chorizo508.24%9.96%3.73%563.01%
TurkeyUnlock full list >9.68%9.68%16.88%918.19%
9914.11%17.16%7.31%892.20%
Houmous909.86%9.43%10.37%939.56%
DipsUnlock full list >9.88%9.86%15.86%< 501.91%
906.46%14.74%2.99%992.43%
Chopped HerringUnlock full list >9.91%9.32%10.89%1001.88%
985.30%7.87%10.06%9914.89%
OlivesUnlock full list >19.56%1.39%4.20%7410.83%
929.97%8.30%14.53%9413.69%
983.89%0.23%8.26%841.46%
Salmon634.29%0.21%1.32%6911.66%
Tuna7215.14%9.69%7.73%901.37%
Cod833.86%0.04%3.13%629.51%
Anchovies< 502.00%2.20%4.86%729.89%
SardinesUnlock full list >2.09%7.00%4.78%745.26%
968.13%9.94%3.46%986.64%
Shrimp & Prawns1000.09%4.46%5.76%925.13%
Scallops809.01%7.06%5.95%755.19%
OystersUnlock full list >5.83%8.15%0.00%< 508.71%
Smoked Salmon1006.95%15.28%3.34%952.79%
Caviars & RoesUnlock full list >0.34%3.98%7.28%771.19%
841.50%2.62%6.82%< 503.86%
921.95%7.37%9.38%847.34%
Plant-Based Milk< 509.24%9.97%5.84%8817.67%
MilkUnlock full list >5.26%10.20%9.97%998.01%
< 506.76%16.15%5.72%8816.06%

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Top Products on the Fresh & Chilled Category

Discover the most-viewed products in the Fresh & Chilled category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Apr 2026 vs. Apr 2025
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY42.7K69.13%13.81%2.24%939.01%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons22.9K=6.02%9.77%722.60%
MOMA Organic Barista Oat Drink - 6 x 1L - 100% Plant Based Milk Alternative - Made from British Organic Oats - Vegan - Gluten Free - Fully Foamable - No Added Sugar - GMO Free - Made in the UK
MOMA Organic Barista Oat Drink - 6 x 1L - 100% Plant Based Milk Alternative - Made from British Organic Oats - Vegan - Gluten Free - Fully Foamable - No Added Sugar - GMO Free - Made in the UK
...> Oat
MOMA21K=7.06%9.34%9414.92%
by Amazon Semi Skimmed Milk  6x1L
by Amazon Semi Skimmed Milk 6x1L
...> Milk
Amazon19.9K=9.71%8.96%731.62%
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
...> Oat
OATLY19.4K2.48%1.51%10.21%608.43%
Oatly Barista Oat Drink Long Life 6x1Litre
Oatly Barista Oat Drink Long Life 6x1Litre
...> Oat
OATLY42.7K69.13%13.81%2.24%939.01%
Morrisons Chicken Breast Fillet 1kg
Morrisons Chicken Breast Fillet 1kg
...> Breasts
Morrisons22.9K=6.02%9.77%722.60%
MOMA Organic Barista Oat Drink - 6 x 1L - 100% Plant Based Milk Alternative - Made from British Organic Oats - Vegan - Gluten Free - Fully Foamable - No Added Sugar - GMO Free - Made in the UK
MOMA Organic Barista Oat Drink - 6 x 1L - 100% Plant Based Milk Alternative - Made from British Organic Oats - Vegan - Gluten Free - Fully Foamable - No Added Sugar - GMO Free - Made in the UK
...> Oat
MOMA21K=7.06%9.34%9414.92%
by Amazon Semi Skimmed Milk  6x1L
by Amazon Semi Skimmed Milk 6x1L
...> Milk
Amazon19.9K=9.71%8.96%731.62%
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
Oatly Barista Edition Large Pack Long Life (6 x 1.5 Litre)
...> Oat
OATLY19.4K2.48%1.51%10.21%608.43%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
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