Best Selling Hardware Brands on Amazon

See the full list of Market Leaders In Amazon Hardware for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Hardware category

See which brands are leading the Hardware category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
PHILIPS	0.92%	0.60pp	417.6K	85.15%	5.14%	102.55%	$115.41	17.37%
khtumeware	0.47%	0.25pp	175.7K	16.32%	1.40%	51.47%	$114.79	5.60%
WYZE	0.30%	0.23pp	321.1K	44.00%	5.05%	64.66%	$24.32	3.72%
Plustool	0.34%	0.22pp	76.2K	66.09%	4.17%	13.27%	$114.99	17.13%
Asidrama	0.78%	0.18pp	269.7K	79.34%	3.71%	70.86%	$10.25	7.24%
PHILIPS	0.92%	0.60pp	417.6K	85.15%	5.14%	102.55%	$115.41	17.37%
khtumeware	0.47%	0.25pp	175.7K	16.32%	1.40%	51.47%	$114.79	5.60%
WYZE	0.30%	0.23pp	321.1K	44.00%	5.05%	64.66%	$24.32	3.72%
Plustool	0.34%	0.22pp	76.2K	66.09%	4.17%	13.27%	$114.99	17.13%
Asidrama	0.78%	0.18pp	269.7K	79.34%	3.71%	70.86%	$10.25	7.24%
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Channels Breakdown & Performance

Understand where the top brands in the Hardware category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

PHILIPS

khtumeware

WYZE

Plustool

Asidrama

Top selling sub-categories in the Hardware category

Explore the breakdown of sub-categories within the Hardware category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	86	2.92%	5.85%	7.60%	84	8.35%
Door Knobs	52	7.49%	9.20%	2.57%	96	12.17%
Deadbolts	98	1.80%	11.90%	4.40%	99	5.56%
Door Levers	65	8.55%	9.74%	4.42%	< 50	15.08%
Hinges	96	17.20%	0.78%	17.34%	97	19.44%
Sliding Door Hardware	Unlock full list >	5.26%	13.41%	2.09%	54	1.50%
	98	6.80%	2.00%	3.24%	99	8.96%
Pulls	78	1.89%	7.92%	5.11%	81	6.96%
Knobs	93	5.51%	2.12%	2.23%	69	3.59%
Hinges	58	8.12%	2.27%	9.95%	< 50	10.00%
Catches	98	7.73%	5.21%	9.89%	85	4.59%
Drawer Slides	Unlock full list >	5.24%	15.78%	1.89%	84	3.27%
	91	1.03%	1.32%	5.97%	81	9.23%
Toilet Paper Holders	81	1.25%	4.33%	10.44%	< 50	9.68%
Robe & Towel Hooks	79	9.40%	7.90%	5.37%	93	12.38%
Towel Bars	84	14.00%	19.39%	5.39%	< 50	9.96%
Towel Rings	97	8.81%	6.83%	9.99%	100	7.48%
Bathroom Shelves	Unlock full list >	11.62%	6.57%	19.28%	63	7.26%
	65	3.93%	8.13%	3.06%	< 50	9.49%
Furniture Pads	100	5.56%	9.00%	1.11%	96	8.82%
Furniture Cups	77	9.45%	4.39%	4.95%	72	6.32%
Furniture Sliders	95	9.87%	8.81%	10.47%	97	2.18%
Furniture Legs	54	5.22%	9.44%	7.75%	58	2.31%
Moving Blankets	Unlock full list >	16.25%	10.75%	8.13%	80	0.51%
	72	1.29%	14.47%	5.85%	75	4.03%
Tarps	87	0.90%	10.80%	5.40%	89	6.15%
Bungee Cords	100	3.28%	5.36%	7.81%	99	8.53%
Twine	< 50	18.75%	1.87%	15.80%	< 50	17.89%
Ratcheting	92	4.80%	1.35%	8.74%	73	0.35%
Rope	Unlock full list >	7.72%	6.80%	9.34%	83	8.83%
	86	2.92%	5.85%	7.60%	84	8.35%
Door Knobs	52	7.49%	9.20%	2.57%	96	12.17%
Deadbolts	98	1.80%	11.90%	4.40%	99	5.56%
Door Levers	65	8.55%	9.74%	4.42%	< 50	15.08%
Hinges	96	17.20%	0.78%	17.34%	97	19.44%
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Top Products on the Hardware Category

Discover the most-viewed products in the Hardware category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
BAYKA Floating Shelves for Wall Wall Mounted Rustic Wood Shelves for Bathroom Bedroom Living Room Kitchen Hanging Shelf for Books/Storage/Room Decor with 22lbs Capacity (Black Set of 3 15.7in)	...> Bathroom Shelves	BAYKA	336.9K	35.04%	18.26%	7.28%	74	5.38%
QEEIG Bathroom Floating Shelves for Wall - 15.7" Wall Mounted Shelf Over Toilet Farmhouse Home Decor Display Bookshelf Small 15.7 x 6.7 inch Set of 2 Rustic Brown (008-40BN)	...> Bathroom Shelves	QEEIG	327.6K	25.75%	8.25%	4.95%	96	6.05%
Kitsure Toilet Paper Holder Free Standing – Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black	...> Toilet Paper Holders	Kitsure	193K	111.13%	4.06%	7.93%	74	5.21%
BESTTEN Keyed Entry Door Knob with Lock Interior and Exterior Door Lock Standard Ball Satin Nickel	...> Door Knobs	BESTTEN	141.9K	7.06%	2.68%	2.20%	78	14.36%
Gorilla Wood Glue; 8 Ounce Bottle; Natural Wood Color; (Pack of 1)	...> Wood Glue	Gorilla	132K	=	9.91%	8.47%	100	7.70%
BAYKA Floating Shelves for Wall Wall Mounted Rustic Wood Shelves for Bathroom Bedroom Living Room Kitchen Hanging Shelf for Books/Storage/Room Decor with 22lbs Capacity (Black Set of 3 15.7in)	...> Bathroom Shelves	BAYKA	336.9K	35.04%	18.26%	7.28%	74	5.38%
QEEIG Bathroom Floating Shelves for Wall - 15.7" Wall Mounted Shelf Over Toilet Farmhouse Home Decor Display Bookshelf Small 15.7 x 6.7 inch Set of 2 Rustic Brown (008-40BN)	...> Bathroom Shelves	QEEIG	327.6K	25.75%	8.25%	4.95%	96	6.05%
Kitsure Toilet Paper Holder Free Standing – Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black	...> Toilet Paper Holders	Kitsure	193K	111.13%	4.06%	7.93%	74	5.21%
BESTTEN Keyed Entry Door Knob with Lock Interior and Exterior Door Lock Standard Ball Satin Nickel	...> Door Knobs	BESTTEN	141.9K	7.06%	2.68%	2.20%	78	14.36%
Gorilla Wood Glue; 8 Ounce Bottle; Natural Wood Color; (Pack of 1)	...> Wood Glue	Gorilla	132K	=	9.91%	8.47%	100	7.70%
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Top-level analysis of the Hardware category on amazon.com

During 2026-04-01T00:00:00, the Hardware category on amazon.com generated a total revenue of $269.3M.

The leading brands in this category are PHILIPS, khtumeware, and WYZE, which stand out in terms of revenue and consumer engagement.

The top-performing product was BAYKA Floating Shelves for Wall Wall Mounted Rustic Wood Shelves for Bathroom Bedroom Living Room Kitchen Hanging Shelf for Books/Storage/Room Decor with 22lbs Capacity (Black Set of 3 15.7in), and it's the best-selling item in the category.