Best Selling Tools & Home Improvement Brands on Amazon

See the full list of Market Leaders In Amazon Tools & Home Improvement for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Tools & Home Improvement category

See which brands are leading the Tools & Home Improvement category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
BOZYBO	0.18%	0.16pp	1.1M	559.77%	7.99%	64.48%	$50.87	8.48%
VEVOR	0.60%	0.16pp	960.8K	557.57%	5.71%	54.72%	$42.74	7.26%
FIRST ALERT	0.44%	0.14pp	1.1M	495.83%	0.96%	25.48%	$50.21	0.33%
EZVALO	0.20%	0.13pp	1.1M	535.72%	2.78%	42.36%	$15.16	1.44%
3M	0.44%	0.10pp	1.1M	107.78%	4.30%	63.04%	$46.14	7.26%
BOZYBO	0.18%	0.16pp	1.1M	559.77%	7.99%	64.48%	$50.87	8.48%
VEVOR	0.60%	0.16pp	960.8K	557.57%	5.71%	54.72%	$42.74	7.26%
FIRST ALERT	0.44%	0.14pp	1.1M	495.83%	0.96%	25.48%	$50.21	0.33%
EZVALO	0.20%	0.13pp	1.1M	535.72%	2.78%	42.36%	$15.16	1.44%
3M	0.44%	0.10pp	1.1M	107.78%	4.30%	63.04%	$46.14	7.26%
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Channels Breakdown & Performance

Understand where the top brands in the Tools & Home Improvement category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

BOZYBO

VEVOR

FIRST ALERT

EZVALO

Top selling sub-categories in the Tools & Home Improvement category

Explore the breakdown of sub-categories within the Tools & Home Improvement category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	68	1.91%	5.65%	9.74%	65	11.74%
	< 50	7.08%	7.94%	12.20%	< 50	10.19%
Landscape Lighting	< 50	7.35%	9.97%	2.51%	< 50	1.07%
String Lights	77	10.80%	5.13%	18.50%	< 50	10.53%
Flood & Security Lights	100	2.10%	8.03%	5.41%	99	6.68%
Porch & Patio Lights	75	6.25%	9.32%	0.11%	51	8.41%
Lanterns	Unlock full list >	9.93%	2.11%	13.93%	100	2.17%
	< 50	3.46%	6.54%	7.12%	< 50	18.05%
Night Lights	< 50	8.95%	9.82%	12.33%	95	5.41%
Under-Cabinet Lights	91	8.06%	4.36%	0.91%	< 50	9.96%
Wall Lamps & Sconces	86	9.96%	15.17%	8.58%	88	5.35%
Vanity Lights	< 50	2.48%	4.19%	6.00%	95	12.12%
Picture & Display Lighting	Unlock full list >	0.68%	6.53%	10.05%	85	7.95%
	95	11.64%	9.93%	17.62%	94	2.15%
LED Strip Lights	< 50	19.57%	9.92%	4.70%	70	10.01%
Flameless Candles	91	2.92%	1.39%	0.14%	74	13.25%
Book Lights	88	8.53%	3.73%	19.08%	< 50	12.85%
Neon Signs	79	9.11%	9.95%	19.56%	95	5.77%
Paper Lanterns	Unlock full list >	0.95%	6.25%	5.67%	68	9.98%
	85	15.96%	9.91%	13.26%	88	4.88%
Table Lamps	100	14.20%	9.99%	15.00%	85	3.84%
Floor Lamps	57	9.84%	10.64%	6.82%	56	9.58%
Desk Lamps	84	3.14%	4.51%	0.72%	100	9.95%
Lamp Shades	89	11.77%	9.93%	2.36%	98	6.34%
Lamp Sets	Unlock full list >	11.59%	3.66%	9.96%	< 50	6.96%
	87	8.74%	1.21%	9.64%	90	9.76%
Close To Ceiling Lights	71	15.79%	15.48%	7.97%	90	7.65%
Pendant Lights	55	18.68%	9.01%	8.15%	85	7.47%
Chandeliers	93	0.05%	3.74%	9.15%	97	17.03%
Track Lighting	98	8.91%	18.32%	9.87%	< 50	0.04%
Island Lights	Unlock full list >	9.87%	7.81%	15.90%	81	15.04%
	90	9.57%	10.00%	6.66%	< 50	19.35%
	< 50	4.76%	9.00%	7.42%	< 50	6.50%
Wrenches	93	2.31%	12.51%	6.99%	100	5.22%
Knives, Parts & Accessories	99	4.73%	9.36%	0.21%	75	8.86%
Screwdrivers & Nut Drivers	73	4.93%	11.64%	3.63%	65	14.01%
Sockets & Socket Sets	93	7.83%	7.19%	13.00%	92	10.98%
Workholding Devices	Unlock full list >	11.66%	6.61%	19.23%	100	7.27%
	< 50	4.21%	17.59%	0.60%	< 50	2.08%
Battery Packs & Chargers	96	1.42%	8.99%	1.28%	98	1.97%
Power Drill Parts & Accessories	96	9.72%	2.53%	9.97%	95	9.99%
Power Finishing Tool Parts & Accessories	81	3.77%	11.73%	0.88%	76	0.26%
Saw Blades, Parts & Accessories	73	6.67%	3.63%	0.55%	91	8.11%
Vacuum & Dust Collector Accessories	Unlock full list >	0.70%	17.09%	3.58%	85	1.86%
	100	14.70%	4.16%	16.39%	100	14.32%
Drills	< 50	2.07%	5.55%	9.93%	< 50	11.93%
Saws	95	8.10%	2.22%	9.95%	97	10.00%
Wet-Dry Vacuums	93	6.55%	2.41%	15.02%	95	17.10%
Screw Guns & Screwdrivers	96	9.24%	6.06%	6.22%	98	19.05%
Sanders	Unlock full list >	0.91%	9.99%	2.96%	95	1.55%
	63	7.00%	16.87%	8.46%	97	8.66%
Tool Bags	< 50	15.82%	12.91%	7.28%	< 50	5.41%
Tool Boxes	99	3.54%	15.28%	5.74%	88	5.38%
Tool Pouches	< 50	9.47%	10.00%	6.39%	69	18.79%
Tool Chests & Cabinets	64	10.81%	7.00%	9.55%	96	2.16%
Tool Aprons	Unlock full list >	8.79%	9.84%	4.90%	64	15.92%
	< 50	9.37%	9.55%	6.28%	< 50	5.20%
	86	2.92%	5.85%	7.60%	84	8.35%
Door Knobs	52	7.49%	9.20%	2.57%	96	12.17%
Deadbolts	98	1.80%	11.90%	4.40%	99	5.56%
Door Levers	65	8.55%	9.74%	4.42%	< 50	15.08%
Hinges	96	17.20%	0.78%	17.34%	97	19.44%
Sliding Door Hardware	Unlock full list >	5.26%	13.41%	2.09%	54	1.50%
	98	6.80%	2.00%	3.24%	99	8.96%
Pulls	78	1.89%	7.92%	5.11%	81	6.96%
Knobs	93	5.51%	2.12%	2.23%	69	3.59%
Hinges	58	8.12%	2.27%	9.95%	< 50	10.00%
Catches	98	7.73%	5.21%	9.89%	85	4.59%
Drawer Slides	Unlock full list >	5.24%	15.78%	1.89%	84	3.27%
	91	1.03%	1.32%	5.97%	81	9.23%
Toilet Paper Holders	81	1.25%	4.33%	10.44%	< 50	9.68%
Robe & Towel Hooks	79	9.40%	7.90%	5.37%	93	12.38%
Towel Bars	84	14.00%	19.39%	5.39%	< 50	9.96%
Towel Rings	97	8.81%	6.83%	9.99%	100	7.48%
Bathroom Shelves	Unlock full list >	11.62%	6.57%	19.28%	63	7.26%
	65	3.93%	8.13%	3.06%	< 50	9.49%
Furniture Pads	100	5.56%	9.00%	1.11%	96	8.82%
Furniture Cups	77	9.45%	4.39%	4.95%	72	6.32%
Furniture Sliders	95	9.87%	8.81%	10.47%	97	2.18%
Furniture Legs	54	5.22%	9.44%	7.75%	58	2.31%
Moving Blankets	Unlock full list >	16.25%	10.75%	8.13%	80	0.51%
	72	1.29%	14.47%	5.85%	75	4.03%
Tarps	87	0.90%	10.80%	5.40%	89	6.15%
Bungee Cords	100	3.28%	5.36%	7.81%	99	8.53%
Twine	< 50	18.75%	1.87%	15.80%	< 50	17.89%
Ratcheting	92	4.80%	1.35%	8.74%	73	0.35%
Rope	Unlock full list >	7.72%	6.80%	9.34%	83	8.83%
	< 50	5.49%	2.57%	2.87%	90	9.97%
	80	4.34%	9.20%	8.97%	99	7.61%
Bathtub Faucets & Showerheads	63	18.55%	15.82%	9.51%	84	3.14%
Bathroom Sink & Bathtub Accessories	88	8.27%	9.65%	16.66%	99	8.39%
Toilets & Toilet Parts	87	18.71%	12.61%	9.35%	98	8.65%
Bathroom Sink Faucets & Parts	< 50	4.97%	1.56%	2.54%	90	16.11%
Bidet & Bidet Parts	Unlock full list >	1.14%	4.75%	4.07%	75	18.48%
	91	0.02%	3.68%	3.53%	< 50	13.63%
Kitchen Sink Accessories	< 50	2.04%	5.34%	5.15%	62	3.11%
Kitchen Faucets	98	4.22%	9.08%	2.76%	99	7.56%
Water Dispensers & Coolers	89	9.43%	7.82%	7.63%	86	4.12%
Kitchen Sink Aerators	90	0.34%	3.97%	6.06%	96	4.81%
Kitchen & Bar Sinks	Unlock full list >	3.44%	11.35%	0.60%	77	12.64%
	97	13.56%	4.59%	17.39%	63	5.47%
Replacement Water Filters	53	5.20%	10.93%	2.19%	93	9.31%
Under-Sink & Countertop Filtration	68	9.10%	6.34%	7.92%	< 50	17.16%
Faucet Mount Filters	82	4.76%	0.35%	0.53%	58	3.31%
Water Softeners	< 50	9.86%	9.87%	16.03%	< 50	2.04%
Water Filtration Replacement Parts	Unlock full list >	9.32%	4.83%	9.70%	< 50	4.88%
	100	0.44%	3.85%	6.12%	95	4.73%
Laundry & Utility Faucets	52	12.31%	5.95%	16.93%	61	9.05%
Laundry & Utility Sinks	Unlock full list >	2.41%	5.27%	8.02%	100	7.80%
	94	7.67%	1.54%	9.98%	77	9.17%
	< 50	2.39%	1.69%	10.56%	< 50	1.43%
Hand & Arm Protection	98	3.96%	0.17%	3.02%	86	9.48%
Eye Protection	< 50	11.88%	1.78%	6.78%	< 50	17.18%
Masks & Respirators	52	10.00%	1.05%	15.43%	56	1.11%
Protective Workwear	99	5.58%	0.02%	10.54%	90	11.36%
Head Protection	Unlock full list >	8.08%	3.14%	4.10%	81	7.66%
	89	7.26%	4.56%	9.77%	69	3.59%
Carbon Monoxide Detectors	93	10.00%	8.06%	8.52%	100	7.80%
Smoke Detectors & Fire Alarms	< 50	11.70%	1.64%	6.62%	< 50	17.37%
Combination Smoke & Carbon Monoxide Detectors	< 50	9.22%	18.87%	4.92%	66	0.46%
Fire Extinguishers	69	4.42%	9.77%	1.96%	< 50	11.71%
Fire Extinguisher Mounts & Brackets	Unlock full list >	9.56%	8.09%	8.32%	95	3.67%
	98	2.36%	5.21%	7.99%	90	7.82%
Handheld Flashlights	57	5.61%	9.02%	1.04%	80	8.79%
Hands Free Flashlights	89	2.43%	9.90%	2.80%	99	9.90%
Hands Free Flashlights & Headlamps	Unlock full list >	7.28%	16.73%	5.21%	87	16.64%
	91	12.74%	6.90%	2.91%	82	9.32%
Cabinet Safes	98	18.77%	10.19%	8.73%	96	9.30%
Safe Accessories	< 50	8.95%	9.99%	5.75%	56	5.31%
Diversion Safes	91	8.39%	9.70%	17.00%	73	8.07%
Hotel Safes	79	17.79%	12.24%	8.63%	83	0.64%
Drop Slot Safes	Unlock full list >	9.59%	9.76%	8.44%	96	7.65%
	68	1.91%	5.65%	9.74%	65	11.74%
	< 50	7.08%	7.94%	12.20%	< 50	10.19%
Landscape Lighting	< 50	7.35%	9.97%	2.51%	< 50	1.07%
String Lights	77	10.80%	5.13%	18.50%	< 50	10.53%
Flood & Security Lights	100	2.10%	8.03%	5.41%	99	6.68%
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Top Products on the Tools & Home Improvement Category

Discover the most-viewed products in the Tools & Home Improvement category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Compatible with SmartThings Alexa and Matter Modern Floor Lamp with Music Sync and 16 Million DIY Colors Standing Lamp for Bedroom Living Room	...> Floor Lamps	Govee	577.4K	2.10%	1.47%	0.42%	< 50	8.32%
10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	570.1K	10.97%	1.24%	14.76%	97	13.56%
10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	570.1K	105.10%	1.24%	14.76%	97	13.56%
High Pressure Rain Shower Head: Upgrade Shower Heads with Handheld Spray Combo with Fixed Showerhead and 10 Sprays Handheld Shower Head Detachable Shower head Built-in Magnetic Docking and Power Jets	...> Bathtub & Shower Trim Systems	BOZYBO	552.1K	=	6.23%	1.79%	62	8.68%
Govee RGBIC LED Strip Lights Smart LED Lights for Bedroom Bluetooth LED Lights APP Control DIY Multiple Colors on One Line Color Changing LED Strip Lighting Music Sync Home Decor 16.4ft	...> LED Strip Lights	Govee	511.6K	47.79%	1.98%	10.00%	< 50	0.41%
Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Compatible with SmartThings Alexa and Matter Modern Floor Lamp with Music Sync and 16 Million DIY Colors Standing Lamp for Bedroom Living Room	...> Floor Lamps	Govee	577.4K	2.10%	1.47%	0.42%	< 50	8.32%
10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	570.1K	10.97%	1.24%	14.76%	97	13.56%
10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	570.1K	105.10%	1.24%	14.76%	97	13.56%
High Pressure Rain Shower Head: Upgrade Shower Heads with Handheld Spray Combo with Fixed Showerhead and 10 Sprays Handheld Shower Head Detachable Shower head Built-in Magnetic Docking and Power Jets	...> Bathtub & Shower Trim Systems	BOZYBO	552.1K	=	6.23%	1.79%	62	8.68%
Govee RGBIC LED Strip Lights Smart LED Lights for Bedroom Bluetooth LED Lights APP Control DIY Multiple Colors on One Line Color Changing LED Strip Lighting Music Sync Home Decor 16.4ft	...> LED Strip Lights	Govee	511.6K	47.79%	1.98%	10.00%	< 50	0.41%
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Top-level analysis of the Tools & Home Improvement category on amazon.com

During 2026-04-01T00:00:00, the Tools & Home Improvement category on amazon.com generated a total revenue of $2.5B.

The leading brands in this category are BOZYBO, VEVOR, and FIRST ALERT, which stand out in terms of revenue and consumer engagement.

The top-performing product was Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Compatible with SmartThings Alexa and Matter Modern Floor Lamp with Music Sync and 16 Million DIY Colors Standing Lamp for Bedroom Living Room, and it's the best-selling item in the category.