Best Selling Tools & Home Improvement Brands on Amazon

See the full list of Market Leaders In Amazon Tools & Home Improvement for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Tools & Home Improvement category

See which brands are leading the Tools & Home Improvement category on amazon.com. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Delta	1.39%	0.17pp	3.4M	19.88%	6.56%	27.79%	$150.44	4.31%
FIRST ALERT	0.47%	0.15pp	1.2M	0.10%	5.39%	12.55%	$72.53	3.28%
EZVALO	0.18%	0.11pp	462.7K	18.92%	4.38%	2.55%	$95.73	0.91%
Inspire	0.20%	0.10pp	363.2K	18.29%	6.51%	9.21%	$111.24	2.96%
Kidde	0.55%	0.10pp	240.4K	19.05%	6.56%	21.09%	$147.13	2.32%
Delta	1.39%	0.17pp	3.4M	19.88%	6.56%	27.79%	$150.44	4.31%
FIRST ALERT	0.47%	0.15pp	1.2M	0.10%	5.39%	12.55%	$72.53	3.28%
EZVALO	0.18%	0.11pp	462.7K	18.92%	4.38%	2.55%	$95.73	0.91%
Inspire	0.20%	0.10pp	363.2K	18.29%	6.51%	9.21%	$111.24	2.96%
Kidde	0.55%	0.10pp	240.4K	19.05%	6.56%	21.09%	$147.13	2.32%
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Channels Breakdown & Performance

Understand where the top brands in the Tools & Home Improvement category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Delta

FIRST ALERT

EZVALO

Inspire

Kidde

Top selling sub-categories in the Tools & Home Improvement category

Explore the breakdown of sub-categories within the Tools & Home Improvement category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	68	1.91%	5.65%	9.74%	65	11.74%
	< 50	7.08%	7.94%	12.20%	< 50	10.19%
Landscape Lighting	< 50	7.35%	9.97%	2.51%	< 50	1.07%
String Lights	77	10.80%	5.13%	18.50%	< 50	10.53%
Lanterns	88	9.93%	2.11%	13.93%	100	2.17%
Porch & Patio Lights	75	6.25%	9.32%	0.11%	51	8.41%
Flood & Security Lights	Unlock full list >	2.10%	8.03%	5.41%	99	6.68%
	< 50	3.46%	6.54%	7.12%	< 50	18.05%
Night Lights	< 50	8.95%	9.82%	12.33%	95	5.41%
Under-Cabinet Lights	91	8.06%	4.36%	0.91%	< 50	9.96%
Wall Lamps & Sconces	86	9.96%	15.17%	8.58%	88	5.35%
Vanity Lights	< 50	2.48%	4.19%	6.00%	95	12.12%
Picture & Display Lighting	Unlock full list >	0.68%	6.53%	10.05%	85	7.95%
	95	11.64%	9.93%	17.62%	94	2.15%
LED Strip Lights	< 50	19.57%	9.92%	4.70%	70	10.01%
Flameless Candles	91	2.92%	1.39%	0.14%	74	13.25%
Book Lights	88	8.53%	3.73%	19.08%	< 50	12.85%
Neon Signs	79	9.11%	9.95%	19.56%	95	5.77%
Paper Lanterns	Unlock full list >	0.95%	6.25%	5.67%	68	9.98%
	85	15.96%	9.91%	13.26%	88	4.88%
Table Lamps	100	14.20%	9.99%	15.00%	85	3.84%
Floor Lamps	57	9.84%	10.64%	6.82%	56	9.58%
Desk Lamps	84	3.14%	4.51%	0.72%	100	9.95%
Lamp Shades	89	11.77%	9.93%	2.36%	98	6.34%
Lamp Sets	Unlock full list >	11.59%	3.66%	9.96%	< 50	6.96%
	< 50	10.00%	0.74%	9.42%	< 50	9.76%
Ceiling Fans	84	14.41%	9.19%	16.41%	61	8.33%
Accessories	94	11.63%	17.13%	16.99%	92	1.83%
Ceiling Fan Light Kits	Unlock full list >	5.24%	1.32%	15.45%	89	16.45%
	< 50	9.37%	9.55%	6.28%	< 50	5.20%
	86	2.92%	5.85%	7.60%	84	8.35%
Door Knobs	52	7.49%	9.20%	2.57%	96	12.17%
Deadbolts	98	1.80%	11.90%	4.40%	99	5.56%
Door Levers	65	8.55%	9.74%	4.42%	< 50	15.08%
Sliding Door Hardware	77	5.26%	13.41%	2.09%	54	1.50%
Hinges	Unlock full list >	17.20%	0.78%	17.34%	97	19.44%
	91	1.03%	1.32%	5.97%	81	9.23%
Toilet Paper Holders	81	1.25%	4.33%	10.44%	< 50	9.68%
Robe & Towel Hooks	79	9.40%	7.90%	5.37%	93	12.38%
Towel Bars	84	14.00%	19.39%	5.39%	< 50	9.96%
Towel Rings	97	8.81%	6.83%	9.99%	100	7.48%
Bathroom Shelves	Unlock full list >	11.62%	6.57%	19.28%	63	7.26%
	98	6.80%	2.00%	3.24%	99	8.96%
Pulls	78	1.89%	7.92%	5.11%	81	6.96%
Knobs	93	5.51%	2.12%	2.23%	69	3.59%
Hinges	58	8.12%	2.27%	9.95%	< 50	10.00%
Drawer Slides	86	5.24%	15.78%	1.89%	84	3.27%
Catches	Unlock full list >	7.73%	5.21%	9.89%	85	4.59%
	65	3.93%	8.13%	3.06%	< 50	9.49%
Furniture Pads	100	5.56%	9.00%	1.11%	96	8.82%
Furniture Cups	77	9.45%	4.39%	4.95%	72	6.32%
Furniture Sliders	95	9.87%	8.81%	10.47%	97	2.18%
Furniture Legs	54	5.22%	9.44%	7.75%	58	2.31%
Moving Blankets	Unlock full list >	16.25%	10.75%	8.13%	80	0.51%
	72	1.29%	14.47%	5.85%	75	4.03%
Tarps	87	0.90%	10.80%	5.40%	89	6.15%
Bungee Cords	100	3.28%	5.36%	7.81%	99	8.53%
Twine	< 50	18.75%	1.87%	15.80%	< 50	17.89%
Ratcheting	92	4.80%	1.35%	8.74%	73	0.35%
Rope	Unlock full list >	7.72%	6.80%	9.34%	83	8.83%
	90	9.57%	10.00%	6.66%	< 50	19.35%
	< 50	4.76%	9.00%	7.42%	< 50	6.50%
Wrenches	93	2.31%	12.51%	6.99%	100	5.22%
Knives, Parts & Accessories	99	4.73%	9.36%	0.21%	75	8.86%
Screwdrivers & Nut Drivers	73	4.93%	11.64%	3.63%	65	14.01%
Sockets & Socket Sets	93	7.83%	7.19%	13.00%	92	10.98%
Workholding Devices	Unlock full list >	11.66%	6.61%	19.23%	100	7.27%
	< 50	4.21%	17.59%	0.60%	< 50	2.08%
Battery Packs & Chargers	96	1.42%	8.99%	1.28%	98	1.97%
Power Drill Parts & Accessories	96	9.72%	2.53%	9.97%	95	9.99%
Power Finishing Tool Parts & Accessories	81	3.77%	11.73%	0.88%	76	0.26%
Saw Blades, Parts & Accessories	73	6.67%	3.63%	0.55%	91	8.11%
Vacuum & Dust Collector Accessories	Unlock full list >	0.70%	17.09%	3.58%	85	1.86%
	100	14.70%	4.16%	16.39%	100	14.32%
Drills	< 50	2.07%	5.55%	9.93%	< 50	11.93%
Saws	95	8.10%	2.22%	9.95%	97	10.00%
Screw Guns & Screwdrivers	96	9.24%	6.06%	6.22%	98	19.05%
Wet-Dry Vacuums	93	6.55%	2.41%	15.02%	95	17.10%
Sanders	Unlock full list >	0.91%	9.99%	2.96%	95	1.55%
	63	7.00%	16.87%	8.46%	97	8.66%
Tool Bags	< 50	15.82%	12.91%	7.28%	< 50	5.41%
Tool Boxes	99	3.54%	15.28%	5.74%	88	5.38%
Tool Pouches	< 50	9.47%	10.00%	6.39%	69	18.79%
Tool Chests & Cabinets	64	10.81%	7.00%	9.55%	96	2.16%
Tool Holsters	Unlock full list >	7.27%	1.87%	2.56%	51	17.90%
	< 50	5.49%	2.57%	2.87%	90	9.97%
	80	4.34%	9.20%	8.97%	99	7.61%
Bathtub Faucets & Showerheads	63	18.55%	15.82%	9.51%	84	3.14%
Bathroom Sink & Bathtub Accessories	88	8.27%	9.65%	16.66%	99	8.39%
Toilets & Toilet Parts	87	18.71%	12.61%	9.35%	98	8.65%
Bidet & Bidet Parts	70	1.14%	4.75%	4.07%	75	18.48%
Bathroom Sink Faucets & Parts	Unlock full list >	4.97%	1.56%	2.54%	90	16.11%
	91	0.02%	3.68%	3.53%	< 50	13.63%
Kitchen Sink Accessories	< 50	2.04%	5.34%	5.15%	62	3.11%
Kitchen Faucets	98	4.22%	9.08%	2.76%	99	7.56%
Water Dispensers & Coolers	89	9.43%	7.82%	7.63%	86	4.12%
Kitchen Sink Aerators	90	0.34%	3.97%	6.06%	96	4.81%
Kitchen & Bar Sinks	Unlock full list >	3.44%	11.35%	0.60%	77	12.64%
	97	13.56%	4.59%	17.39%	63	5.47%
Replacement Water Filters	53	5.20%	10.93%	2.19%	93	9.31%
Under-Sink & Countertop Filtration	68	9.10%	6.34%	7.92%	< 50	17.16%
Faucet Mount Filters	82	4.76%	0.35%	0.53%	58	3.31%
Water Softeners	< 50	9.86%	9.87%	16.03%	< 50	2.04%
Water Filtration Replacement Parts	Unlock full list >	9.32%	4.83%	9.70%	< 50	4.88%
	100	0.44%	3.85%	6.12%	95	4.73%
Laundry & Utility Faucets	52	12.31%	5.95%	16.93%	61	9.05%
Laundry & Utility Sinks	Unlock full list >	2.41%	5.27%	8.02%	100	7.80%
	< 50	11.20%	17.58%	16.54%	< 50	1.47%
	100	7.86%	16.28%	9.59%	97	3.43%
Extension Cords	78	3.21%	12.16%	7.99%	< 50	6.09%
Adapters & Multi-Outlets	55	10.56%	19.16%	5.59%	78	5.12%
Appliance Cords	Unlock full list >	9.75%	8.51%	9.50%	< 50	2.86%
	61	9.93%	9.25%	11.20%	66	1.66%
Wall Plates	94	17.98%	7.07%	13.13%	93	11.11%
Wall Plate Screws	Unlock full list >	17.70%	16.67%	9.65%	63	3.67%
	83	7.50%	7.53%	12.64%	81	10.63%
Standard Outlets	53	4.76%	8.59%	9.74%	< 50	2.69%
Ground Fault Circuit Interrupter Outlets	Unlock full list >	10.80%	5.63%	5.72%	100	5.07%
	< 50	8.03%	2.09%	9.93%	< 50	10.00%
Wall Switches	97	6.21%	3.02%	0.17%	84	8.43%
Plug-In Switches	Unlock full list >	5.51%	13.68%	2.29%	< 50	1.70%
	91	17.33%	8.84%	9.71%	99	9.57%
Electrical Boxes	62	7.65%	10.75%	5.08%	< 50	6.17%
Conduit Fittings	68	17.10%	11.67%	8.45%	65	6.54%
Conduits	74	2.85%	1.19%	4.12%	69	9.76%
Brackets	Unlock full list >	5.13%	0.65%	9.76%	< 50	10.58%
	68	1.91%	5.65%	9.74%	65	11.74%
	< 50	7.08%	7.94%	12.20%	< 50	10.19%
Landscape Lighting	< 50	7.35%	9.97%	2.51%	< 50	1.07%
String Lights	77	10.80%	5.13%	18.50%	< 50	10.53%
Lanterns	88	9.93%	2.11%	13.93%	100	2.17%
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Top Products on the Tools & Home Improvement Category

Discover the most-viewed products in the Tools & Home Improvement category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Black	...> Floor Lamps	Govee	542.4K	52.99%	9.85%	8.74%	< 50	9.60%
Govee 16.4ft RGBIC LED Strip Lights LED Lights for Bedroom APP Control	...> LED Strip Lights	Govee	480.1K	16.33%	6.97%	8.53%	58	6.35%
Surge Protector Outlet Extender with Rotating Plug Multi Plug Wall Outlet	...> Multi-Outlets	One Beat	426.1K	2.66%	7.04%	1.42%	96	12.91%
MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	419.9K	13.51%	9.89%	9.04%	< 50	4.78%
MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	419.9K	69.24%	9.89%	9.04%	< 50	4.78%
Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Black	...> Floor Lamps	Govee	542.4K	52.99%	9.85%	8.74%	< 50	9.60%
Govee 16.4ft RGBIC LED Strip Lights LED Lights for Bedroom APP Control	...> LED Strip Lights	Govee	480.1K	16.33%	6.97%	8.53%	58	6.35%
Surge Protector Outlet Extender with Rotating Plug Multi Plug Wall Outlet	...> Multi-Outlets	One Beat	426.1K	2.66%	7.04%	1.42%	96	12.91%
MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	419.9K	13.51%	9.89%	9.04%	< 50	4.78%
MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs	...> Under-Cabinet Lights	MCGOR	419.9K	69.24%	9.89%	9.04%	< 50	4.78%
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Top-level analysis of the Tools & Home Improvement category on amazon.com

During 2026-08-01T00:00:00, the Tools & Home Improvement category on amazon.com generated a total revenue of $2.4B.

The leading brands in this category are Delta, FIRST ALERT, and EZVALO, which stand out in terms of revenue and consumer engagement.

The top-performing product was Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Black, and it's the best-selling item in the category.