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americanexpress.com.au Website Analysis for April 2026
conoce todas las ventajas de las tarjetas american express: seguros, acceso a salas vip. paga y acumula puntos con todas tus compras. canjéalos por viajes, tarjetas regalo y mucho más.
Industry: N/A
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Year Founded--
Employees--
Annual Revenue--
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Global Rank
#97,0226,209
Country Rank
#1,71032
Category Rank
#211
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Total Visits
270.5K
Bounce Rate
14.12%
Pages per Visit
9.08
Avg Visit Duration
00:09:31
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americanexpress.com.au Traffic & Engagement Analysis
americanexpress.com.au's web traffic has decreased by 15.05% compared to last month. See all traffic & engagement stats for americanexpress.com.au in the past 3 months below
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Last Month Change
15.05%
Bounce Rate
14.12%
Pages per Visit
9.08
Avg Visit Duration
00:09:31
Total Visits Last 3 Months
Compare americanexpress.com.au to:
270.5Kamericanexpress.com.au
americanexpress.com.au Web Traffic by Country
Which countries sent the most traffic to americanexpress.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to americanexpress.com.au - click below to discover all countries
Top Countries
americanexpress.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. americanexpress.com.au's audience is 49.22% male and 50.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.78%
- Male49.22%
americanexpress.com.au Target Audience
Audience interests reveal key details on the browsing interests of americanexpress.com.au's visitors. americanexpress.com.au's audience is interested in Travel and Tourism > Air Travel & travel.
Top Categories
Other Visited Websites
Top Topics
travelaustraliabookhotelsflights
americanexpress.com.au Competitors & Similar Sites
Reveal americanexpress.com.au top alternatives and find potential or emerging competitors. virginaustralia.com is the website with the highest similarity score to americanexpress.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
americanexpress.com.au Top Traffic Sources
The top traffic source to americanexpress.com.au is Direct traffic, driving 51.24% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
51.24%
Direct
1st Place
Referrals
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoamericanexpress.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to americanexpress.com.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
amex travel$2.79american express travel$2.76american express$3.15amex$3.26amex login$0.39135 OthersSee more
Total Keywords140
Referral Web Traffic to americanexpress.com.au
The top referral sites sending desktop traffic to americanexpress.com.au.
Category Distribution
Banking Credit and Lending
100%Top Referrals
Links from americanexpress.com.au to Other Websites by Traffic Share
americanexpress.com.au is sending desktop traffic to 3 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
91.8%Accommodation and Hotels
8.2%
Social Media Traffic to americanexpress.com.au
americanexpress.com.au gets most of its social media traffic from Reddit, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution