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comparethemarket.com.au Website Analysis for March 2026
Want to compare energy providers in South Australia? Use your bill to get a quote in under 2 minutes!
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Total Visits
1.3M
Bounce Rate
28.94%
Pages per Visit
10.19
Avg Visit Duration
00:03:33
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comparethemarket.com.au Traffic & Engagement Analysis
comparethemarket.com.au's web traffic has increased by 9.36% compared to last month. See all traffic & engagement stats for comparethemarket.com.au in the past 3 months below
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Last Month Change
9.36%
Bounce Rate
28.94%
Pages per Visit
10.19
Avg Visit Duration
00:03:33
Total Visits Last 3 Months
Compare comparethemarket.com.au to:
1.3Mcomparethemarket.com.au
comparethemarket.com.au Web Traffic by Country
Which countries sent the most traffic to comparethemarket.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to comparethemarket.com.au - click below to discover all countries
Top Countries
Australia
92.91%7.01%
United States
1.21%4.17%
United Kingdom
0.81%30.86%
New Zealand
0.42%95.18%
India
0.29%69.31%
Others
4.36%
comparethemarket.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. comparethemarket.com.au's audience is 57.82% male and 42.18% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.18%
- Male57.82%
comparethemarket.com.au Target Audience
Audience interests reveal key details on the browsing interests of comparethemarket.com.au's visitors. comparethemarket.com.au's audience is interested in Finance > Insurance & australia.
Top Categories
Other Visited Websites
Top Topics
australiainsurancetravel insuranceshoppinglife insurance
comparethemarket.com.au Competitors & Similar Sites
Reveal comparethemarket.com.au top alternatives and find potential or emerging competitors. iselect.com.au is the website with the highest similarity score to comparethemarket.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
comparethemarket.com.au Top Traffic Sources
The top traffic source to comparethemarket.com.au is Organic Search traffic, driving 39.4% of desktop visits last month Paid Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.4%
Organic Search
1st Place
Paid Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live democomparethemarket.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to comparethemarket.com.au (Desktop, worldwide)
Organic vs. Paid
Organic33.08%
Paid66.92%
Top Keywords
compare the market$2.34car insurance$11.99travel insurance$5.00car insurance compare$12.67youi$10.609.6K OthersSee more
Total Keywords9.6K
Referral Web Traffic to comparethemarket.com.au
The top referral sites sending desktop traffic to comparethemarket.com.au.
Category Distribution
Pet Food and Supplies
60.29%Automotive Industry
12.76%Marketing and Advertising
8.19%Government
6.89%Ecommerce and Shopping - Other
5.47%Other
6.4%Links from comparethemarket.com.au to Other Websites by Traffic Share
comparethemarket.com.au is sending desktop traffic to 18 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
98.2%Social Media Networks
1.1%Coupons and Rebates
0.27%Pet Food and Supplies
0.22%Search Engines
0.2%Other
<0.01%
Social Media Traffic to comparethemarket.com.au
comparethemarket.com.au gets most of its social media traffic from Facebook, followed by WhatsApp Webapp and Youtube (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
3
Social Network Distribution