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guerlain.com Website Analysis for February 2026
Since 1828, GUERLAIN has been driven by the Culture of Beauty. As a perfume designer, each and every essence leads to a form of inspiration and audacity that GUERLAIN alone can enhance.
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Global Rank
#33,8633,029
Country Rank
#4,682565
Category Rank
#4013
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Total Visits
1.4M
Bounce Rate
48.6%
Pages per Visit
3.21
Avg Visit Duration
00:01:45
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guerlain.com Traffic & Engagement Analysis
guerlain.com's web traffic has decreased by 16.77% compared to last month. See all traffic & engagement stats for guerlain.com in the past 3 months below
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Last Month Change
16.77%
Bounce Rate
48.6%
Pages per Visit
3.21
Avg Visit Duration
00:01:45
Total Visits Last 3 Months
Compare guerlain.com to:
1.4Mguerlain.com
guerlain.com Web Traffic by Country
Which countries sent the most traffic to guerlain.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to guerlain.com - click below to discover all countries
Top Countries
United States
31.89%27.54%
France
12.52%27.37%
United Kingdom
5.15%44.09%
Japan
4.92%34.76%
Italy
3.51%0.02%
Others
42.01%
guerlain.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. guerlain.com's audience is 30.22% male and 69.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female69.78%
- Male30.22%
guerlain.com Competitors & Similar Sites
Reveal guerlain.com top alternatives and find potential or emerging competitors. sephora.fr is the website with the highest similarity score to guerlain.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
guerlain.com Top Traffic Sources
The top traffic source to guerlain.com is Organic Search traffic, driving 38.89% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
38.89%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to guerlain.com
The top referral sites sending desktop traffic to guerlain.com.
Category Distribution
Beauty and Cosmetics
56.96%News & Media Publishers
21.91%AI Chatbots and Tools
5.95%Graphics Multimedia and Web Design
4.58%Streaming & Online TV
4.14%Other
6.45%Top Referrals
Links from guerlain.com to Other Websites by Traffic Share
guerlain.com is sending desktop traffic to 8 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Business Services
40.45%Accommodation and Hotels
21.18%Beverages
16.25%Beauty and Cosmetics
13.76%Computers Electronics and Technology - Other
4.11%Other
4.24%
Social Media Traffic to guerlain.com
guerlain.com gets most of its social media traffic from Facebook, followed by Youtube and X-twitter (Desktop). Engaging audiences through line.me may reveal new opportunities
Social Networks
6
Social Network Distribution