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Top Beauty and Cosmetics Websites Ranking

See the most visited Beauty and Cosmetics websites for September 2026, and read the full analysis below

Last updated : October 1, 2026

RankingTrending

Last updated : October 1, 2026

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RankWebsiteCategoryRank ChangeAvg. Visit DurationPages / VisitBounce Rate
1sephora.comLifestyle > Beauty and Cosmetics=00:03:234.0047.72%
2ulta.comLifestyle > Beauty and Cosmetics=00:03:575.1044.13%
3fragrantica.comLifestyle > Beauty and Cosmetics=00:04:534.8238.36%
4beauty.hotpepper.jpLifestyle > Beauty and Cosmetics=00:05:438.3443.9%
5bathandbodyworks.comLifestyle > Beauty and Cosmetics=00:03:333.6745.49%
6boticario.com.brLifestyle > Beauty and Cosmetics=00:02:142.5452.24%
7cosme.netLifestyle > Beauty and Cosmetics100:03:527.1546.78%
8nykaa.comLifestyle > Beauty and Cosmetics100:02:014.4449.51%
9dm.deLifestyle > Beauty and Cosmetics200:02:494.3942.39%
10fragrantica.esLifestyle > Beauty and Cosmetics200:05:023.9941.44%
11fresha.comLifestyle > Beauty and Cosmetics100:03:466.2232.73%
12fragrancenet.comLifestyle > Beauty and Cosmetics100:04:085.7745.94%
13hpplus.jpLifestyle > Beauty and Cosmetics400:01:462.7262.7%
14yesstyle.comLifestyle > Beauty and Cosmetics100:04:056.1349.25%
15vagaro.comLifestyle > Beauty and Cosmetics100:03:013.1543.03%
16pvstory.comLifestyle > Beauty and Cosmetics=00:06:173.2446.55%
17tryledisa.comLifestyle > Beauty and Cosmetics1000:02:334.2162.91%
18natura.com.brLifestyle > Beauty and Cosmetics100:02:362.7956.45%
19shopmy.usLifestyle > Beauty and Cosmetics100:02:163.8444.52%
20primor.euLifestyle > Beauty and Cosmetics300:04:099.6836.44%
21nahdionline.comLifestyle > Beauty and Cosmetics300:01:364.8037.76%
22glossgenius.comLifestyle > Beauty and Cosmetics100:02:483.5148.78%
23tirabeauty.comLifestyle > Beauty and Cosmetics100:02:243.7555.72%
24planity.comLifestyle > Beauty and Cosmetics400:02:523.0848.7%
25goldapple.ruLifestyle > Beauty and Cosmetics=00:05:546.0137.91%
26salonboard.comLifestyle > Beauty and Cosmetics=00:10:2711.4112.59%
27fragrantica.com.brLifestyle > Beauty and Cosmetics400:04:183.4949.76%
28scentbird.comLifestyle > Beauty and Cosmetics100:02:283.1938.48%
29fragrantica.ruLifestyle > Beauty and Cosmetics500:05:014.8136.66%
30epocacosmeticos.com.brLifestyle > Beauty and Cosmetics=00:01:472.1156.24%
31shiseido.co.jpLifestyle > Beauty and Cosmetics100:01:543.1757.86%
32druni.esLifestyle > Beauty and Cosmetics100:03:226.7045.17%
33ipsy.comLifestyle > Beauty and Cosmetics=00:03:134.2753.26%
34lipscosme.comLifestyle > Beauty and Cosmetics300:02:293.1959.73%
35makeup.com.uaLifestyle > Beauty and Cosmetics700:04:575.6034.37%
36rossmann.plLifestyle > Beauty and Cosmetics300:01:195.2223.65%
37notino.plLifestyle > Beauty and Cosmetics1300:01:574.9725.13%
38parfumo.deLifestyle > Beauty and Cosmetics900:07:319.7032.43%
39rituals.comLifestyle > Beauty and Cosmetics1400:02:044.3339.38%
40духи.рфLifestyle > Beauty and Cosmetics200:03:414.3650.99%
41eudora.com.brLifestyle > Beauty and Cosmetics500:02:012.9352.18%
42stylevana.comLifestyle > Beauty and Cosmetics100:05:059.8438.97%
43mecca.comLifestyle > Beauty and Cosmetics800:03:314.7535.64%
44oliveyoung.comLifestyle > Beauty and Cosmetics1300:02:183.7055.19%
45sallybeauty.comLifestyle > Beauty and Cosmetics400:04:164.3944.01%
46randewoo.ruLifestyle > Beauty and Cosmetics200:05:026.7840.01%
47douglas.deLifestyle > Beauty and Cosmetics100:02:213.5740.75%
48eva.uaLifestyle > Beauty and Cosmetics600:03:364.6449.17%
49lookfantastic.comLifestyle > Beauty and Cosmetics700:01:532.8960.22%
50phorest.comLifestyle > Beauty and Cosmetics500:04:297.9339.76%
See full list

* Some websites ranked in the list above may contain adult content, please use caution when visiting unknown sites.

Most Visited Beauty and Cosmetics Websites Ranking Analysis for September 2026

sephora.com is ranked number 1 as the most popular website in the Beauty and Cosmetics category in September 2026. The average amount of time that users spend on the website is 00:03:23 minutes, and they see, on average, 4.00 pages per visit. Pages per visit is a popular engagement metric that is calculated by dividing the total number of website views by the total number of visitors. The bounce rate for sephora.com is 47.72%, meaning that 47.72% of visitors leave the website after viewing just one page.

ulta.com and fragrantica.com are 2nd and 3rd on the list. In terms of user engagement, ulta.com has an average visit duration of 00:03:57 minutes, an average pages per visit of 5.10, and a bounce rate of 44.13%. Similarly, fragrantica.com’s average visit duration is 00:04:53 minutes, its average pages per visit is 4.82, and its bounce rate is 38.36%.

beauty.hotpepper.jp is a top Beauty and Cosmetics website that ranks in 4th place. On average, visitors remain on-site for 00:05:43 minutes and 43.9% of those visits bounce after viewing just one page. In addition, the average website pages viewed per visit is 8.34.

Number five on our list is bathandbodyworks.com, a top Beauty and Cosmetics website. Visitors see 3.67 pages per visit and spend 00:03:33 minutes on the website. The bounce rate for bathandbodyworks.com is 45.49%.

Come again next month for the updated website ranking & traffic analysis of the most visited Beauty and Cosmetics websites!

FAQs About The Top Beauty and Cosmetics Websites

Question: Which is the most visited Beauty and Cosmetics website?
Answer: sephora.com is the most visited Beauty and Cosmetics website in September 2026.

Question: Which is the 2nd most visited Beauty and Cosmetics website?
Answer: ulta.com is the 2nd most visited Beauty and Cosmetics website in September 2026.

Question: What are the top 5 most popular Beauty and Cosmetics websites in the world?
Answer: The top 5 most popular Beauty and Cosmetics websites in the world in September 2026 are:
1. sephora.com
2. ulta.com
3. fragrantica.com
4. beauty.hotpepper.jp
5. bathandbodyworks.com.