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hsbc.com Website Analysis for April 2026
Find out what you can do to protect yourself online, and some of the steps HSBC takes to keep its customers safe.
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Global Rank
#18,519833
Country Rank
#10,231845
Category Rank
#29823
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Total Visits
2.6M
Bounce Rate
45.01%
Pages per Visit
4.33
Avg Visit Duration
00:03:04
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hsbc.com Traffic & Engagement Analysis
hsbc.com's web traffic has decreased by 9.46% compared to last month. See all traffic & engagement stats for hsbc.com in the past 3 months below
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Last Month Change
9.46%
Bounce Rate
45.01%
Pages per Visit
4.33
Avg Visit Duration
00:03:04
Total Visits Last 3 Months
Compare hsbc.com to:
2.6Mhsbc.com
hsbc.com Web Traffic by Country
Which countries sent the most traffic to hsbc.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to hsbc.com - click below to discover all countries
Top Countries
United States
27.53%2.24%
India
20.13%38.15%
United Kingdom
12.37%5.66%
Hong Kong
6.01%20.09%
China
3.88%32.53%
Others
30.08%
hsbc.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. hsbc.com's audience is 55.9% male and 44.1% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.1%
- Male55.9%
hsbc.com Competitors & Similar Sites
Reveal hsbc.com top alternatives and find potential or emerging competitors. dbs.com is the website with the highest similarity score to hsbc.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
hsbc.com Top Traffic Sources
The top traffic source to hsbc.com is Direct traffic, driving 37.12% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
37.12%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to hsbc.com
The top referral sites sending desktop traffic to hsbc.com.
Category Distribution
Jobs and Employment
33.35%Banking Credit and Lending
29.29%Jobs and Career - Other
8.32%Finance - Other
6.64%Search Engines
4.89%Other
17.52%Top Referrals
Links from hsbc.com to Other Websites by Traffic Share
hsbc.com is sending desktop traffic to 34 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
44.31%Finance - Other
11.87%Jobs and Career - Other
4.24%Jobs and Employment
1.77%Social Sciences
1.33%Other
36.49%
Social Media Traffic to hsbc.com
hsbc.com gets most of its social media traffic from Linkedin, followed by Youtube and X-twitter (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
9
Social Network Distribution