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lidl.de Website Analysis for March 2026
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Global Rank
#1,979117
Country Rank
#881
Category Rank
#7
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Total Visits
18.9M
Bounce Rate
35.49%
Pages per Visit
6.14
Avg Visit Duration
00:03:14
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lidl.de Traffic & Engagement Analysis
lidl.de's web traffic has increased by 6.56% compared to last month. See all traffic & engagement stats for lidl.de in the past 3 months below
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Last Month Change
6.56%
Bounce Rate
35.49%
Pages per Visit
6.14
Avg Visit Duration
00:03:14
Total Visits Last 3 Months
Compare lidl.de to:
18.9Mlidl.de
amazon.delidl.de Web Traffic by Country
Which countries sent the most traffic to lidl.de lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to lidl.de - click below to discover all countries
Top Countries
Germany
93.41%5.1%
Austria
1.11%32.16%
Netherlands
0.75%19.02%
Switzerland
0.75%4.7%
France
0.44%3.79%
Others
3.54%
lidl.de Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. lidl.de's audience is 64.8% male and 35.2% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female35.2%
- Male64.8%
lidl.de Competitors & Similar Sites
Reveal lidl.de top alternatives and find potential or emerging competitors. aldi-sued.de is the website with the highest similarity score to lidl.de. Find out why - Click here to Analyze all competitors
lidl.de Top Traffic Sources
The top traffic source to lidl.de is Direct traffic, driving 32.57% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
32.57%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demolidl.de Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to lidl.de (Desktop, worldwide)
Organic vs. Paid
Organic59.32%
Paid40.68%
Top Keywords
lidl$0.29lidl prospekt$0.39lidl online$0.47lidl angebote$0.35lidl online shop$0.1630.7K OthersSee more
Total Keywords30.7K
Referral Web Traffic to lidl.de
The top referral sites sending desktop traffic to lidl.de.
Category Distribution
News & Media Publishers
19.46%Price Comparison
13.05%Jobs and Employment
12.32%Search Engines
7.58%Marketplace
6.35%Other
41.24%Top Referrals
Links from lidl.de to Other Websites by Traffic Share
lidl.de is sending desktop traffic to 24 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Cooking and Recipes
17.98%Accommodation and Hotels
16.15%Shipping and Logistics
8.74%Jobs and Employment
6.64%Search Engines
5.65%Other
44.85%
Social Media Traffic to lidl.de
lidl.de gets most of its social media traffic from Facebook, followed by Youtube and Linkedin (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
12
Social Network Distribution