February 2026
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Global Rank
#30,131
2,482Showing Similarweb estimated data.
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Bounce Rate
47.78%
Pages per Visit
4.42
Avg Visit Duration
00:03:06
- Company
- Pura
Top 10 pura.com Competitors
The Top 10 Sites Like pura.com in February 2026 are ranked by their affinity to pura.com in terms of keyword traffic, audience targeting, and market overlap
Shop Scentiment® collections of scent diffusers, fragrance oils, room sprays, candles and perfumes.
- Company
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- Industry
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Global Rank
#50,801
16,607Bounce Rate
56.56%
Pages per Visit
3.91
Avg Visit Duration
00:02:06
Similarity Score
100%Elevate your environment with The Starter Kit, featuring the innovative Studio Pro Scent Diffuser and your choice of a best-selling Pro-Pod™ scent. Select from luxurious fragrances like My Way, 24K Magic, Black Velvet, Cabana, or Crystal Oud, and turn your home into a sanctuary of sophistication. The Studio Pro Scent Diffuser uses cutting-edge cold-air diffusion technology to transform fragrance oil into a dry nano-mist, scenting up to 600 square feet with precision. This heatless, waterless system preserves the integrity and therapeutic benefits of the fragrance oils while providing a mess-free, long-lasting scent experience inspired by luxury hotels.
- Company
- Hotel Collection
Global Rank
#120,679
7,466Bounce Rate
35.45%
Pages per Visit
3.85
Avg Visit Duration
00:02:38
Similarity Score
96%Find answers to common questions on diffusers, oils, subscriptions, shipping, safety, and more in our FAQ section.
- Company
- Aroma360
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#160,499
2,920Bounce Rate
44.46%
Pages per Visit
2.74
Avg Visit Duration
00:00:59
Similarity Score
92%Contact Vitruvi for any questions, concerns, or feedback. We're here to help and improve your experience.
- Company
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- Industry
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Global Rank
#522,592
155,510Bounce Rate
47.47%
Pages per Visit
2.41
Avg Visit Duration
00:00:25
Similarity Score
90%welcome to nest new york, where mood is elevated and scent is celebrated. our fragranced candles, diffusers, soaps, lotions, perfume, body care and gift collections transform the everyday with scents that transport, inspire and captivate the senses. let nest new york scent your world.
- Company
- - -
- Industry
- - -
Global Rank
#84,423
14,137Bounce Rate
33.3%
Pages per Visit
9.46
Avg Visit Duration
00:01:12
Similarity Score
88%Aera is a whole home scent system that provides clean home fragrance products, complete with luxurious scents and adjustable settings to match any room.
- Company
- - -
- Industry
- - -
Global Rank
#336,048
62,866Bounce Rate
42.82%
Pages per Visit
4.42
Avg Visit Duration
00:01:48
Similarity Score
86%Scent Your Space Naturally. Pure Essential Oils. Natural Wood Diffusers. Elegant Lamp Diffusers. Free Shipping on U.S. Orders Over $75.
- Company
- - -
- Industry
- - -
Global Rank
#1,309,882
165,327Bounce Rate
62.14%
Pages per Visit
2.79
Avg Visit Duration
00:01:04
Similarity Score
85%Fashion meets fragrance at Capri Blue, offering a wide range of pleasing scents across our line of candles and personal and home care products.
- Company
- Capri Blue
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#712,810
65,273Bounce Rate
49.82%
Pages per Visit
2.24
Avg Visit Duration
00:00:34
Similarity Score
83%Refreshing notes of olive leaf, citronella, lemongrass, and gardenia pair with earthy notes of sage and cedarwood to create an outdoor oasis.
- Company
- Thymes
- Industry
- Lifestyle > Beauty and Cosmetics
Global Rank
#578,167
209,051Bounce Rate
38.41%
Pages per Visit
4.78
Avg Visit Duration
00:02:36
Similarity Score
80%Yankee Candle® scented candles, home fragrance, car air fresheners and accessories fill any space with scent, glow, and style.
- Company
- Yankee Candle
Global Rank
#18,411
3,375Bounce Rate
41.09%
Pages per Visit
5.89
Avg Visit Duration
00:03:15
Similarity Score
79%pura.com's top 5 competitors in February 2026 are: scentiment.com, hotelcollection.com, aroma360.com, vitruvi.com, and more.
According to Similarweb data of monthly visits, pura.com’s top competitor in February 2026 is scentiment.com. pura.com 2nd most similar site is hotelcollection.com, and closing off the top 3 is aroma360.com.
vitruvi.com ranks as the 4th most similar website to pura.com and nestnewyork.com ranks fifth in February 2026.
The other five competitors in the top 10 list are aeraforhome.com, byvorda.com, capri-blue.com, thymes.com, and yankeecandle.com.