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ssa.gov Website Analysis for April 2026
SSA’s centralized website for privacy-related information and resources
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Global Rank
#695107
Country Rank
#16028
Category Rank
#4
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Total Visits
38.6M
Bounce Rate
23.26%
Pages per Visit
8.31
Avg Visit Duration
00:06:31
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ssa.gov Traffic & Engagement Analysis
ssa.gov's web traffic has decreased by 16.42% compared to last month. See all traffic & engagement stats for ssa.gov in the past 3 months below
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Last Month Change
16.42%
Bounce Rate
23.26%
Pages per Visit
8.31
Avg Visit Duration
00:06:31
Total Visits Last 3 Months
Compare ssa.gov to:
38.6Mssa.gov
ssa.gov Web Traffic by Country
Which countries sent the most traffic to ssa.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ssa.gov - click below to discover all countries
Top Countries
United States
97.04%18.44%
Puerto Rico
0.4%9.72%
Canada
0.25%4.75%
United Kingdom
0.16%3.73%
Philippines
0.13%14.16%
Others
2.01%
ssa.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ssa.gov's audience is 36.11% male and 63.89% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female63.89%
- Male36.11%
ssa.gov Competitors & Similar Sites
Reveal ssa.gov top alternatives and find potential or emerging competitors. usa.gov is the website with the highest similarity score to ssa.gov. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ssa.gov Top Traffic Sources
The top traffic source to ssa.gov is Organic Search traffic, driving 40.78% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.78%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to ssa.gov (Desktop, worldwide)
Organic vs. Paid
Organic79.41%
Paid20.59%
Top Keywords
social security$2.93ssa$2.86social security login$2.85ssa login$2.79my social security$2.93238.2K OthersSee more
Total Keywords238.2K
Referral Web Traffic to ssa.gov
The top referral sites sending desktop traffic to ssa.gov.
Category Distribution
Government
33.7%National Security
22.56%Health - Other
10.42%Search Engines
9.2%Financial Planning and Management
1.97%Other
22.15%Top Referrals
Links from ssa.gov to Other Websites by Traffic Share
ssa.gov is sending desktop traffic to 32 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
National Security
92.42%Government
4.34%Health - Other
1.57%Streaming & Online TV
1.05%Search Engines
0.25%Other
0.37%
Social Media Traffic to ssa.gov
ssa.gov gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
16
Social Network Distribution