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smith-wesson.com Website Analysis for March 2026
Job seekers interested in employment with us can text, “SWJOBS” to 22633(Standard text messaging rates may apply) About Smith & Wesson:Smith & Wesson is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products, and training to the U.S. consumer and law enforcement markets, as well as global military and law
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Global Rank
#24,672269
Country Rank
#5,18017
Category Rank
#161
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Total Visits
2.1M
Bounce Rate
41.73%
Pages per Visit
3.69
Avg Visit Duration
00:02:44
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smith-wesson.com Traffic & Engagement Analysis
smith-wesson.com's web traffic has increased by 2.95% compared to last month. See all traffic & engagement stats for smith-wesson.com in the past 3 months below
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Last Month Change
2.95%
Bounce Rate
41.73%
Pages per Visit
3.69
Avg Visit Duration
00:02:44
Total Visits Last 3 Months
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2.1Msmith-wesson.com
smith-wesson.com Web Traffic by Country
Which countries sent the most traffic to smith-wesson.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to smith-wesson.com - click below to discover all countries
Top Countries
United States
86.69%8.97%
Brazil
1.02%24.94%
Canada
0.7%2.58%
Turkey
0.52%112.8%
Georgia
0.5%335.8%
Others
10.56%
smith-wesson.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. smith-wesson.com's audience is 79.8% male and 20.2% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female20.2%
- Male79.8%
smith-wesson.com Competitors & Similar Sites
Reveal smith-wesson.com top alternatives and find potential or emerging competitors. gunbroker.com is the website with the highest similarity score to smith-wesson.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
smith-wesson.com Top Traffic Sources
The top traffic source to smith-wesson.com is Organic Search traffic, driving 58.78% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
58.78%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to smith-wesson.com
The top referral sites sending desktop traffic to smith-wesson.com.
Category Distribution
Hunting and Shooting
68.29%AI Chatbots and Tools
22.46%Heavy Industry and Engineering
3.2%American Football
1.6%Sports - Other
1.6%Other
2.86%Links from smith-wesson.com to Other Websites by Traffic Share
smith-wesson.com is sending desktop traffic to 21 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Hunting and Shooting
71.58%Sports - Other
14.07%Search Engines
6.11%Faith and Beliefs
4.84%Ecommerce and Shopping - Other
2.13%Other
1.28%
Social Media Traffic to smith-wesson.com
smith-wesson.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
3
Social Network Distribution