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Transactions and SKU level data

Deep dive into a company’s online sales and see more granular insights on a company’s products, customer base and online transactions

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Quantify the art of conversion

Every visit is a potential client, but some visits end before a transaction is completed. With funnel analysis, compare conversion rates of websites in an industry to understand which business is doing a better job at generating transactions from its user base.

Understand specific subdomain traffic

Many websites are composed of different subdomains, including member areas or specific customer subdomains. Go beyond the general traffic and see login, account and checkout pages to understand how users are transactionally interacting with a website.

Go beyond the website to SKU level data

Website segments analysis provides visibility into a website’s product mix so users can evaluate supply and demand. By analyzing segments of the URL (for example the “nike” string on footlocker.com), you can better understand online consumer behavior and interest in specific products.

Conversion and Page Level Feature Set

  • Transaction & Conversion Data

    See the number of desktop transactions and analyze conversion performance across websites. Derive the ROI and effectiveness of companies’ acquisition strategies through channel conversion.

  • Brand, Topic & SKU performance

    Choose specific pages of a website to benchmark categories, lines of business, specific products, or trending topics with full flexibility and accuracy. Isolate traffic and engagement metrics across subsections of the website to evaluate a company’s performance relative to their competitors and their industry.

  • Subdomain Data

    See consumer behavior and company performance reflected in a website’s subdomains. Identify customers for companies that organize their user base by subdomains.

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