Mur app analytics for September 19

*Requires the physical book "Mur"* *Winner of the Bologna Ragazzi VR/AR award 2017* *Mur - a step in book*, is a beautiful, interactive and musical app built to augment the *physical children’s book, “A bear called Mur” by Kaisa Happonen and Anne Vasko*. Mur is a little story with a big message about being perfect just the way we are. The app is targeted kids aged 4 - 8 and is for both iPhones and iPads. The Mur app uses *augmented reality* to bridge the physical with the *virtual reality* of the app universe. The images in the book can be scanned, opening a dream-like intro sequence where the real-world slowly fades and makes Mur’s world appear. The book becomes *a set of keys* to unlock interactive experiences in a *360º world*, which can be navigated via the smartdevice as a sort of magical window. The Mur app follows the storyline of the book, but without words it focuses on *music* which is built up in four acts, each with a different theme. The music is especially arranged, composed and performed for the app. *Developed by Step In Books, Denmark* Step In Books is an award-winning company developing innovative experiences on mobile devices. Step In Books *work* with authors and artists *to bring stories to life* on tablets and smartphones. Mur is created by the team behind *Wuwu & Co.* Illustrations are made by Anne Vasko.