My Little Plastic Footprint app analytics for September 10

My Little Plastic Footprint is an app that helps you reduce your plastic footprint by going on a plastic diet. Reduce your plastic consumption and choose sustainable alternatives with My Little Plastic Footprint app. How does it work? It’s very simple: choose one or more of these six areas of your life – bathroom, kitchen, travel, leisure, household, and garden – and start your plastic diet today. To calculate your plastic footprint, we have created the Plastic Mass Index (PMI). The PMI is a measure to calculate your contribution to plastic pollution. The closer your PMI is to zero, the less you contribute; the closer your PMI gets to 100, the more you contribute. By going on a plastic diet, you will reduce your PMI. Why is it important? We all consume too much plastic. Literally. There is plastic in the food we eat, the water we drink and even in the air we breathe. Unfortunately, what most people don’t realize is that plastic can make us sick when it enters our body. The chemicals in plastic and plastic particles may cause cancer, heart disease, Alzheimer’s, dementia, Parkinson’s, arthritis, impotency and even harm babies in the womb. As humans, we create a lot of plastic waste. More than 80% of the plastic pollution in the oceans comes from land. And of all the plastic we use every day, we throw 50% away within 20 minutes. Plastic in the environment does not biodegrade, it fragmentizes into smaller pieces, called microplastics. Today, our oceans resemble a global soup of microplastics: the plastic soup. We are all responsible for this; consumers, companies, and governments. To reduce our plastic footprint, we all need to go on a plastic diet. With the updated My Little Plastic Footprint app, we will help you reduce the amount of plastic you use, advise you to choose the right alternatives, and thereby prevent you from getting sick from the many toxic chemicals added to plastics. The diet revolves around tackling the concerns about plastic affecting human health, avoiding leakage of plastic into the environment and aiming for an absolute reduction of plastic production. Who is behind this app? The international team behind this app includes the following partners: Plastic Soup Foundation: NGO based in Amsterdam leading the worldwide campaign “Beat the Microbead”. Their mission: no plastic waste in our water & our bodies! EA: in-depth knowledge of data and gamification expert. Smäll: one of the leading advertising agencies in Spain in the field of sustainability. Ocean Recovery Alliance: International NGO based in Hong Kong and the US, with two global programs on plastic pollution, one of which is the Plastic Disclosure Project.