Lovetovisit.com Tops UK Travel Industry with 154% Growth

Similarweb’s Digital 100 report recognizes Lovetovisit.com as #1 in 2023 to 2024 audience growth

“Sometimes I think we were geniuses,” says Fed Pereira, CEO of Digital 100 award winning travel firm Lovetovisit.com. “But actually we weren’t. What we quite cleverly did was we took what we were successful at in traditional marketing, and instead of leaflets and posters, we just put it in a mobile phone.”

In the 2025 Digital 100 report for the UK, lovetovisit.com was recognized as the fastest growing travel website, with unique visitors up 154% from 2023 to 2024.

“I think it was extra special because a lot of us in the company use Similarweb — a lot”

— Lovetovisit.com CEO Fed Pereira

In 2021, Pereira founded the business with his co-founders, twins Alice and Georgia Aubrey, as a spinoff of his traditional travel marketing agency. Unlike giant digital travel booking platforms, Lovetovisit specializes in connecting customers with tickets to events and experiences around the UK. The platform also includes a social networking and community component, encouraging customers to review and comment on those experiences.

We spoke with him recently, along with Andy Peacock, Director of Communications at Lovetovisit.com, to learn more about what has made the company so successful.

A burst of positive publicity

Similarweb’s marketing channels analysis reveals the source of Lovetovisit’s new visitors, punctuated by a spike in organic search traffic in August 2024, following the company’s successful £3 million funding round. The momentum continued in September when Lovetovisit was recognized in the National Startup Awards. “That did help!” Pereira says.

Not actually something we measure!

Lovetovisit.com’s Digital 100 win “was extra special because a lot of us in the company use Similarweb – a lot – although, oddly, traffic to the Lovetovisit.com website is not actually something we measure!” Pereira says. “Our metrics usually consist more of things like conversion rates, cost per acquisition, and how many products we have on the platform.”

That’s not to say that top-of-the-funnel digital marketing metrics aren’t important, Pereira says, “but I think we’re so concentrating on doing what’s right for the consumer that if we keep the consumer at the heart. We kind of always expect traffic to follow.” In other words, visits and visitors are a natural byproduct of doing everything else right.

On the other hand, Peacock says the Digital 100 award was a good reminder of the success the company has achieved and continues to achieve. “We do get told occasionally that we don’t celebrate our successes enough,” he says. When this when this news came in, we we had that in mind, and we said, we are going to stop and actually celebrate this, even if it’s just with a social media post and a few drinks.”

The news happened to arrive during a company retreat, leading to the celebratory LinkedIn post you see below.

Learn more about the companies achieving tremendous growth in 2024 in the Digital 100 reports for the US, UK, France, Germany, Japan, Australia, India, and Brazil.

The Similarweb Press Office can pull additional or updated data on request for the news media (write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

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by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".