Adazzle Market Share Analysis for August 2026

Meet Strata. Strata is the new name for Adazzle. Strata is the industry leading provider of media buying systems powering over 1,200 media buying agencies and in-house advertisers. Our platform delivers a complete agency stewardship system for all media, including Spot Cable, TV and Radio, National Cable and TV, Digital (Display/ Mobile / Search / Social), Streaming / Online Video and Audio, Print and OOH. That equates to over 7,500 media buyers in the U.S. and Europe that rely on Strata to effectively manage their business. Through a scalable, modular solution, with open APIs, Strata offers a flexible system to support a rapidly changing landscape