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First Direct

First Direct Market Share Analysis for May 2026

straight-talking banking, in black and white. first direct helps over 1.7 million uk customers with current accounts, loans, credit cards, savings and mortgages.

Finance > Banking Credit and Lending

Domainfirstdirect.com

Year Founded1989

Employees1001 - 5000

Annual Revenue$500M - $1B

First Direct

First Direct (including company regionals)

firstdirect.com

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First Direct Revenue up to May 2026 is 500M - 1B

revenue generated by First Direct top domains

First Direct top domains revenue over 3 years

Revenue for First Direct top domains

firstdirect.com500M - 1B

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Total visits to First Direct's top domains

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Total visits last 3 months

Subsidiaries Breakdown

firstdirect.com1.4M

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Avg. visit duration in First Direct's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

firstdirect.com00:01:08

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Avg. pageviews on First Direct's top domains

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Average page views last 3 months

Subsidiaries Breakdown

firstdirect.com3.22

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First Direct top competitors by domain

Top similar sites in May 2026, ranked by their affinity

lloydsbank.comCompany NameLloyds BankEmployees> 10001HQUnited Kingdom, LondonAnnual revenue> $1BTotal visits8.5MFinance > Banking Credit and Lending

Top technologies used by First Direct

These are the website technologies, by industry, used by First Direct top domains

Advertising (13)

DoubleClick

Conversion & Analytics (8)

Quantcast

Payment & Currencies (8)

PayPal

Social (6)

Instagram

More Technologies

10

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News & Signals from First Direct

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NewsFirst Direct Ltd launches 'perks' programme.first direct launches brand new 'perks' programme to reward customer loyalty.

NewsFirst Direct Ltd partners with Surviving Economic Abuse UK.HSBC UK and First Direct have teamed up with domestic abuse charity Surviving Economic Abuse (SEA) to stop economic abusers from forcing victim-survivors into debt and homelessness.

NewsFirst Direct Ltd launched differential pricing for different buyer types on Jan 1st '25.* earlier this year, First Direct Ltd also introduced differential pricing for different buyer types so that First Direct Ltd can ensure First Direct Ltd offer competitive products tailored to its customers' specific needs