International Cosmetic S... Market Share Analysis for May 2026

ICONS Beauty Group returned to MakeUp in New York for their 2025 exhibition with our ICONS America Level Up themed booth. The event was held September 17–18 at the Javits Center, attracting 4,765 visitors and more than 160 exhibitors. This year, we introduced our Level Up theme, spotlighting the future of packaging that goes beyond function to deliver interactive, multi-sensory, and sustainable beauty experiences. ? Watch our post-show video below to relive the highlights! ✨Level Up: Next-gen beauty packaging The Level Up theme captures the shift we’re seeing in beauty packaging today: consumers want more than just functionality, they want packs that are interactive, intuitive, and inspiring. Our collection at Booth C12 brought this to life with a focus on tactility, multifunctionality, and eco-innovation. ?Tactile, Interactive & Playful Squishy pillow-shaped applicators are quickly becoming a rising sensation in beauty, thanks to their playful feel and interactive design. At our booth, visitors experienced our latest pillow applicator formats, including: Duo-end slant tip lipstick Duo-end pencil Slimline wand pack Each incorporates a soft “pillow” tip applicator that creates a blurring effect, transforming beauty routines into fun, sensorial moments. Designed to engage through both touch and sight, these packs merge functionality with delight – tapping into the growing consumer demand for experiences that feel as good as they look. Innovative Doefoot Applicator Packs – New cosmeceutical-style formats combine cooling, sculpting, and precision for an enhanced on-the-go experience. ?Multi-functional & Space-saving Evolving lifestyles call for smarter, space-saving packaging. At MUNY, we introduced two new families designed for versatility and convenience: The “Multini” Mini Tottle Family – Compact PE tottles with PP caps in 7.5ml–15ml sizes, available with multiple applicator options. Perfect for travel, sampling, or on-the-go beauty. Mix & Match Duo-End Family – Inte