Ipsy Market Share Analysis for January 2026

personalized makeup and beauty products, exclusive offers, and how-to video tutorials from our ipsy stylists. each month subscribers receive a gorgeous glam bag with 5+ products starting at $12/month. watch and learn the best tips and tricks from our ipsy stylists and express your own unique beauty.

Lifestyle > Beauty and Cosmetics

Domainipsy.com

Year Founded2011

Employees201 - 500

Annual Revenue$200M - $500M

Ipsy

Ipsy (including company regionals)

ipsy.com

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Ipsy Revenue up to January 2026 is 200M - 500M

revenue generated by Ipsy top domains

Ipsy top domains revenue over 3 years

Revenue for Ipsy top domains

ipsy.com200M - 500M

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Total visits to Ipsy's top domains

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Total visits last 3 months

Subsidiaries Breakdown

ipsy.com8.9M

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Avg. visit duration in Ipsy's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

ipsy.com00:02:46

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Avg. pageviews on Ipsy's top domains

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Average page views last 3 months

Subsidiaries Breakdown

ipsy.com3.49

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Ipsy top competitors by domain

Top similar sites in January 2026, ranked by their affinity

glossybox.comCompany NameGLOSSYBOXEmployees51 - 200HQGermany, BerlinAnnual revenue$25M - $50MTotal visits592Lifestyle > Beauty and Cosmetics

Top technologies used by Ipsy

These are the website technologies, by industry, used by Ipsy top domains

Advertising (23)

Google Adsense

Conversion & Analytics (9)

Google Analytics

Social (8)

Google+ Platform

Email Services (3)

G Suite

More Technologies

11

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News & Signals from Ipsy

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NewsIpsy launches Mystery Bags.Long before "blind boxes" became a retail trend, fueled by "little treat" culture and the online community's unboxing experience, Ipsy introduced Mystery Bags as a core part of its consumer experience.

NewsIpsy launches seasonal format for Ipsy Ultimate.Beauty subscription service Ipsy has launched a seasonal format for Ipsy Ultimate, the brand's highest premium subscription tier, in response to consumers' craving for beauty experiences that are relevant to their needs.

NewsIpsy launched I Play Beauty on Aug 12th '25.LOS ANGELES, Aug. 12, 2025 /PRNewswire/ - Today, IPSY, a leading beauty membership and subscription platform, launched "I Play Beauty," a bold new campaign that reframes beauty as a creative, joyful hobby - and gives long-overdue visibility to the millions who already treat it that way.