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Latitude Financial Services

Latitude Financial Services Market Share Analysis for July 2026

Latitude Financial Services is an Australian financial services company with headquarters in Melbourne, Victoria, also doing business in New Zealand under the name Gem Finance.

Finance > Banking Credit and Lending

Domainlatitudefinancial.com.au

Year Founded2015

Employees1001 - 5000

Annual Revenue$500M - $1B

Latitude Financial Services

Latitude Financial Services (including company regionals)

latitudefinancial.com.au

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Latitude Financial Services Revenue up to July 2026 is 500M - 1B

revenue generated by Latitude Financial Services top domains

Latitude Financial Services top domains revenue over 3 years

Revenue for Latitude Financial Services top domains

latitudefinancial.com.au500M - 1B

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Latitude Financial Services Stock price in July 2026

Latitude Financial Services stock is traded under the ticker #LFS. Below you can review Latitude Financial Services stock performance in the past 12 months up to July 2026

Total visits to Latitude Financial Services's top domains

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Total visits last 3 months

Subsidiaries Breakdown

latitudefinancial.com.au796.9K

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Avg. visit duration in Latitude Financial Services's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

latitudefinancial.com.au00:08:14

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Avg. pageviews on Latitude Financial Services's top domains

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Average page views last 3 months

Subsidiaries Breakdown

latitudefinancial.com.au3.96

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Latitude Financial Services top competitors by domain

Top similar sites in July 2026, ranked by their affinity

plenti.com.auCompany NamePlentiEmployees51 - 200HQAustralia, SydneyAnnual revenue$50M - $75MTotal visits247.1KFinance > Banking Credit and Lending

Top technologies used by Latitude Financial Services

These are the website technologies, by industry, used by Latitude Financial Services top domains

Advertising (18)

Google Adsense

Conversion & Analytics (12)

Google Analytics

Payment & Currencies (10)

PayPal

Mobile (5)

Meta Viewport

More Technologies

10

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News & Signals from Latitude Financial Services

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NewsLatitude Financial acquired Symple Loans Pty Ltd. on Jul 1st '21.When Latitude Group Holdings acquired Symple in 2021, Perrett's initial investment generated profits of approximately AU$6.2 million (£3.3 million), with the second investment producing a smaller profit.

NewsLatitudePay Australia Pty had issues with misleading and deceptive advertising campaign on Jul 28th '26.On Tuesday, Justice Michael O'Bryan made the orders against both Harvey Norman and credit company Latitude Finance Australia - which must pay $20 million in penalties - over a misleading and deceptive advertising campaign spruiking the latter's credit card product.

NewsASIC filed suit against Latitude Financial on Oct 4th '22.On 4 October 2022, ASIC commenced proceedings in the Federal Court against Latitude and Harvey Norman, alleging breaches of sections 12DA, 12DB and 12DF of the Australian Securities and Investments Commission Act 2001 (Cth), by pursuing a national advertising campaign, which failed to adequately disclose the true scope and cost of the promoted payment method (22-270MR).